Toyota: A Battered Giant

...with an ad in major market newspapers. On Feb. 1, a video featuring an apology from U.S. head Jim Lentz was posted on YouTube and later that day he began his media tour on news programs and participated in a Twitter Q&A session.Last week brought more...

Barbara Lippert's Super Bowl Critique: In Love With Google

...television, for that matter. Rather, it is of, by and for the Internet. Created in-house as an online video, it's been on YouTube for more than three months. Viewers there showed "Parisian Love" so much love that the powers that be decided to put it on the...

Doritos Wins Battle of SB Buzz

...Budweiser's spot for Select 55 was worst in BrandBowl. Mullen is offering Anheuser-Busch free creative for next year's Super Bowl spot. YouTube's Ad Blitz is one major Web measurement still to be tallied.VISIT OUR MICROSITE FOR COMPLETE SUPER BOWL AD COVERAGE

Hulu's 'Ad Selector' Could Set Web Video Pace

...be announced in October. This new phase includes participation from many of the same companies that contributed to phase one, along with Googles YouTube

Skittles Site Ends Extreme Social Makeover

...Has Cheezburger, Failblog and Awkward Family Photos.It invites visitors to "Taste the rainbow" by scrolling down to discover content ranging from an offbeat YouTube video to a picture of a clown in an astronaut suit. All content can then be shared through Facebook and Twitter. Among the elements...

Thumbs Up, Thumbs Down

...to air, the company has already put itself on the map, garnering millions of dollars' worth of free publicity and thousands of hits on YouTube.A spokesman for ManCrunch could not be reached, but has been widely quoted saying that the company has the cash on hand and that...

Freak Week: Scare Tactics

...video from Yale University. The 17-minute entreaty to would-be freshmen is crafted as a Glee-style musical number, with guest appearances by YouTube sensation Sam Tsui (a Yale alum) and NBC's Brian Williams. We're not 18, but we imagine this impressively produced, ultra-campy extravaganza...

Industry Execs Weigh In on iPad

...superior Web-surfing device Jobs emphasized the iPads advanced gaming features, along with its ability to deliver high-definition movies, TV shows and YouTube clips. Plus, the iPad is designed as a tool for buying and reading books; the company has deals with publishers such as Penguin, HarperCollins...

Analysis: iPad May Underwhelm Big Media

...Think You Can Dance.When Jobs discussed the video capabilities of the device, he highlighted a high-def clip of a surfing dog from YouTube and showed how users can watch and buy TV shows like Modern Family and movies like the recent Star Trek."We have movies and...

Apple Finally Bows iPad Tablet Device

...added.Besides the Web, Jobs emphasized the iPad's advanced gaming features, along with its ability to deliver high-definition movies, TV shows and YouTube clips. But perhaps the most intriguing aspect of the new device's offerings for the media industry is iBooks -- essentially Apple's version of...