Microsoft's Bing Faces Uphill Battle

Microsoft's effort to compete with Google in search is off to a mixed start, as a big ad push for Bing builds strong awareness and motivates user trials but shows little evidence of loosening Google's stranglehold on the market.

Zappos Review Ignites Agency Ire

The chance to work with a hot brand like Zappos is too much for many agencies to pass up, even when it means pouring in tons of time, effort and money into a Byzantine review process in which they have little chance of succeeding.

Why Microsoft Isn't Likely to Sell Razorfish

The chances of a deal being struck in the near term remain remote. Razorfish's Bob Lord is shown.

Twitter Outsources Ad Model Development

Twitter's phenomenal growth can be traced in large part to a decision the company made early on to let outside developers determine uses for the service. That's led to hundreds of applications that manipulate Twitter data. It is taking a similar approach to the development of its business model.

Former Travelocity CMO Joins Mobile Startup

Former Travelocity CMO Jeff Glueck has left the online travel company to join mobile Web browser startup Skyfire as CEO.

2 Tribal DDB Vets Join Digitas

Digitas is bringing aboard former Tribal DDB exec Liz Ross as chief growth officer. Stephan Beringer joins as president of Digitas Global.

Toshiba Sets Its Laptops Free on TV

New work from Y&R seeks to align the pioneering laptop brand with category innovation and user freedom.

Current Media Puts Review on Hold

As brand chief Jordan Kretchmer exits, Current Media puts its review -- which gained notoriety via Twitter -- on hold.

Connect the Thoughts

The online social networking universe presents a tempting pool of data for advertisers to use in order to improve their targeting techniques.

Social Media Habits of Marketing's Elite

...WPP CEO Martin Sorrell used his panel of top marketing execs to ask about their personal use of social media. The results were mixed.Brian Perkins, corporate vp at Johnson & Johnson, is the most active, maintaining Facebook and Twitter accounts. Marc Pritchard, global marketing officer at Procter & Gamble, uses...