Is Persistence the Key to Web Branding?

Two ad networks, VideoEgg and Meebo, have recently introduced so-called persistent ad formats.

Agencies Applaud Microsoft-Yahoo Deal

Advertising agencies are bullish on the long-awaited Yahoo-Microsoft search deal. They believe it represents an important step in restoring competition to the search arena, although they doubt it will fundamentally alter the market. Even so, the increased competition should help drive innovations...

Internet Use Plateaus

The heady days of steep upticks in Internet use appear to be over, per new research from Forrester.

Is AR the Next Big Thing?

New Web and mobile applications are helping to bring augmented reality into the mainstream.

AOL Drops Platform-A Brand

AOL is dropping the name Platform-A, which it had used as a catchall for its various ad networks.

Kontera Gets $15.5 Mil. for In-Text Ads

In-text ad system Kontera has closed a $15.5 million round of funding. Yoav Shaham, Kontera's CEO, is shown.

Amazon to Buy Zappos

Amazon has agreed to purchase Zappos in an approximately $850 million deal. Zappos CEO Tony Hsieh is shown.

Goodby Hires Modernista!'s Kay for Digital

Goodby, Silverstein & Partners has hired Gareth Kay as its new director of digital strategy.

Nike Plus Starts to Open Up to Web

If there's something the ad industry agrees on, it's this: Nike Plus is a terrific initiative.

Spot Runner Loses Key Exec to Current Media

Spot Runner suffered another blow as Mark Rosenthal has departed to take the chief executive post at Current Media.