In Online Chatter, Target Bests Walmart

Walmart dwarfs Target in size, yet it loses out to its rival when it comes to consumer discussions online.

$2 Mil. in NBC Backing for Greystripe Ad Network

Mobile ad network Greystripe said it has banked another $2 million in financing from the venture arm of NBCU.

Publicis Modem CEO Departs for Meredith

Publicis Modem and Dialog CEO Martin Reidy is leaving the agency to take a top position at Meredith.

Web Music Players Strike a New Chord

The biggest boost to ad-supported sites is the shift in the economics of streaming music. Simply put, they were paying way more for the rights to stream songs than they were recouping in advertising. Every time a user streamed a song, imeem, for example, had to pay the labels about a penny. That...

Zappos Eyes 3 Shops

Zappos.com has narrowed its search for an ad agency to three shops. Zappos CEO Tony Hsieh is shown.

Publicis to Buy Razorfish From Microsoft

Publicis Groupe has reached a deal to buy Razorfish from Microsoft for approximately $530 million. Under terms of the agreement, Publicis will fund the purchase via a mix of cash and 6.5 million treasury shares. The sale will be 55 percent cash and the rest stock. The agreement also extends a...

Forrester Rates Digital Shops

OgilvyInteractive, Sapient Interactive, R/GA, VML, Wunderman, Razorfish and Organic scored best.

CBS Socializes Banners

Advertisers looking to get social with consumers have some new options -- including the Tiffany Network.

Web Ads Get More Intrusive

A group of publishers has signed up for an initiative that plops ads in front of users as they arrive at sites.

The Latest Branding Opp? The Profile Picture

Twitter may be free of advertising, but that hasn't stopped brands from trying to get in front of users glued to the fast-growing service.