FTC: Bloggers Must Disclose Payments

The FTC has issued new guidelines designed to set clearer rules for disclosure in social media influencer campaigns.

Hulu Makes Inroads

An upfront deal with MediaVest gives the popular video site a piece of broadcast's dollars.

Ad Tracking Widely Opposed, Study Says

It has long been an article of faith among advertisers that consumers want more relevant advertising. Yet a new academic report finds that most Americans are opposed to marketers tracking them to tailor ad messages. The study, compiled by researchers at the Universities of California and...

Omnicom Names Nelson Digital Head

Omnicom Group has named Organic founder Jonathan Nelson CEO of Omnicom Digital, a newly created position.

WPP's Spot Runner Suit Is Dismissed

WPP Group suffered a major setback when its lawsuit against Spot Runner was dismissed in federal court. Spot Runner co-founder Nick Grouf is shown.

Scripps Exec Deanna Brown Heads to FM Publishing

Deanna Brown, president of Scripps Networks Digital, is departing to join Federated Media Publishing.

'Awkward' Niche Site Tries to Cash In

Awkward Family Photos: What began as a blog built on a whim has quickly grown into a micro-media empire.

Social Net Ads: Fewer Clicks, More Engagement

Users are more likely to interact with ads they see on social sites.

MTV Casts Verizon in 'Valemont'

MTV's newest drama boasts the star power of Kristen Hager and Eric Balfour, along with a less likely character: a Verizon phone.

Facebook's Mike Murphy on Friending Brands

The social networking site's vp, global media sales makes his "engagement" pitch.