Digg Plots Ad Network

Digg is planning to launch a network next year to place its ads on other Web sites.

R/GA Wins MasterCard

R/GA adds MasterCard digital chores, replacing IPG sibling MRM, per sources.

Lufthansa Tool Takes Twitter to 30,000 Feet

Lufthansa has rolled out an online tool designed to allow travelers to share updates during their journeys via Twitter and Facebook.

Brands Seek Fans on Facebook

...to interact with their current and potential customers.Contents:Feature: Success Factors for Brands on FacebookConsumer Packaged Goods ... RetailRestaurant/Food ... TechnologyApparel ... InsuranceAutomotive ... AirlineSUCCESS FACTORSby Brian MorrisseyLast week on Facebook, amid the cacophony of status updates, many men received a cheeky invitation -- "Turn up your man smell" -- from a hopeful...

Success Factors for Brands on Facebook

...Yet all too often, the voice is more of a reflection of who's handling the communication than it is the brand personality, says Brian Solis, president of FutureWorks.Like everything else in social media, measurement remains in flux. There is no standard framework for measuring the importance of...

Pepsi Brand App Comes With NC-17 Rating

Amp is looking to connect with young men by providing what might be the ultimate brand utility for the demo.

Ex-Googler Takes Reins at Media6

Former Google executive Tom Phillips is taking over as CEO of social targeting company Media6.

Social Media Boosts Search Ad Clicks

Consumer searchers were 2.5 times more likely to click after exposure to a brand's social marketing.

Levi's 'Goes Forth' With Web Game

Levi's wants to link its past with the future through a new digital scavenger hunt that blends the real and virtual worlds.

Marketer Must-Have: Original Editorial

In a rush to feed social media outlets and rise up in searches, clients use third-party content.