Doritos Wins Battle of SB Buzz

From tweets to texts, consumers weighed in on which ads were best, with Doritos coming out on top in several measures. (Shown: 'House Rules.')

Display Ads Aim for a Banner Year

Can new developments in real-time bidding give search advertising a run for its money?

Skittles Site Ends Extreme Social Makeover

Skittles' change of venue: Social media flourish is out, evoking Web culture is in.

Wieden Hires Poke's Iain Tait for Digital

Wieden + Kennedy is bringing on a founder of respected British digital shop Poke.

Tax Rivals Square Off in Social Media

TurboTax and H&R Block gear up to do battle again, with each banking on social media as a cornerstone of its marketing efforts.

Herman Leads Digital at KBS+P

KBS+P is promoting Darren Herman to the newly created position of chief digital media officer.

New Campaign Metric: Social Chatter

The rising popularity of status updates is giving birth to a new way of gauging ads by whether they generate consumer buzz.

Dentsu Acquires 360i

Japanese ad holding company Dentsu has acquired digital shop 360i. Shown: Bryan Wiener, CEO of 360i.

R/GA: Digital Agency of the Year '09

R/GA is Adweek's Digital Agency of the Year, the fifth time it's won that honor. Digital editor Brian Morrissey spent a day at the shop's HQ

Ameriprise Breaks $30 Mil. Campaign

IPG shop R/GA, a digital marketing specialist, fashioned the push for the financial services firm.