Wrigley Expands DDB, BBDO Roles Following Global Review

CHICAGO Wrigley has expanded the role of Omnicom's DDB and BBDO after a review of global creative duties. The result is a consolidation of the company's international ad duties, which had been divided among several agencies. The client globally spends more than $500 million in major measured media. The contest came down to DDB, IPG's DraftFCB and Publicis' Saatchi & Saatchi. BBDO affiliate EnergyBBDO already handled domestic creative duties on most of the company's brands. In its Chicago office, DDB adds global chores on Hubba Bubba and Juicy Fruit, as well as domestic duties on Lifesavers. BBDO picks up global duties on brands such as Eclipse, Orbit and Winterfresh, as well as Doublemint in China and Extra in overseas. The shop also gets U.S. responsibilities for 5, a new gum launching this year, and Altoids, which in February moved from Publicis' Leo Burnett to Publicis & Hal Riney.



$170 Mil. Domino's Narrows to 3 Finalists in Creative Review

LOS ANGELES Domino's Pizza has cut to three finalists in the review of its $170 million creative account, according to sources. Omnicom's GSD&M, Austin, Texas; IPG's The Martin Agency, Richmond, Va.; and MDC's Crispin Porter + Bogusky, Miami are expected to pitch in the final round in September. The agencies and client declined comment. Earlier a client rep said CMO Ken Calwell was leading the process. The Detroit-based client split with WPP's JWT in New York in June after the incumbent had the business for over five years. The client spent $170 million last year and more than $65 million in the first four months of 2007, according to Nielsen Monitor-Plus. Media duties, held by WPP's MindShare, as well as JWT Detroit's field marketing work, are not in contention.



Publicis Continues Expansion Into China With Digital Buy

BOSTON Publicis last week continued its expansion in Asia and further bolstered its digital offering by acquiring CCG, one of China's largest interactive agencies, with 200 staffers and offices in Beijing, Hong Kong, Shanghai and Shenzhen. Upon completion of the deal, CCG will be rebranded as Digitas Greater China, marking the first significant expansion of the Boston-based digital services brand into Asia. Digitas also has a presence in the U.K. and France. Terms of the deal were not disclosed. CCG CEO and co-founder Neil Runcieman becomes president and managing director of Digitas Greater China. CCG clients include the Bank of China, Hitachi, HSBC Investments and Intel, among others.



Frito-Lay's Cheetos to Goodby, Lay's to Element 79 in Shuffle

LOS ANGELES PepsiCo's Frito-Lay division is shuffling its agency roster, shifting at least two of its well-known brands without reviews, the client confirmed. The $60 million-plus Lay's potato chips business moves to Element 79 in Chicago. That shop already handled the Fritos and Tostitos brands. Goodby, Silverstein & Partners in San Franciso, which has also worked for the client, adds the Cheetos brand, which has in recent years received $15-20 million in annual ad support. Both Lay's and Cheetos had been at BBDO in New York. Juniper Park in Toronto, a newly formed unit of BBDO, has been assigned "innovation and growth brands," including Flat Earth (fruit and vegetable chips) and Sun Chips, as well as Frito-Lay portfolio initiatives.



Ford Sticks With JWT for Focus Campaign After Testing Ideas

NEW YORK Ford has selected creative concepts from JWT for its next Focus campaign after mulling ideas from three agencies, the client confirmed last week. The other shops were Havas' Arnold in Boston and independent mcgarrybowen here, according to a Ford rep. Arnold handles Ford's Volvo brand; mcgarrybowen does not have any Ford business. WPP's JWT was the incumbent on Focus. Its Detroit office led its pitch with help from New York, said sources. The selection came after the automaker tested creative concepts presented by the shops. Major media spending for the Focus dwindled to less than $5 million last year from nearly $55 million in 2005, per Nielsen Monitor-Plus. Sources expect spending to rise significantly from last year, given the relaunch. One source put the expected outlay at $80 million, while another said it could be as little as $15 million.