 
Poll: It's an Off Year for Toy Shopping, TooNovember 21, 2008 NEW YORK If the phrase "Christmas shopping" evokes an image of harried adults rummaging around in stores' toy departments, your imagination may need some updating. Reflecting the fact that a declining number of U.S. households now include children, fewer than half the respondents to a new Harris Poll said they expect to buy toys this holiday season. Read Full Article 
Domestic Auto Spending SlowsNovember 20, 2008 NEW YORK As the auto industry continues to sputter and the big carmakers seek a federal bailout, it's little surprise that media spending in the category has begun to erode. Read Full Article 
Study: Despite Recession, Online Ad Sector GrowsNovember 20, 2008 NEW YORK The days of continuous record-setting quarters appear over for now, but online advertising is still growing steadily in the face of a rough economic environment, based on the latest figures released by the Interactive Advertising Bureau and PwC. Read Full Article 
Anatomy of Golfers' 'Buddies Trips'November 20, 2008 NEW YORK Apparently men don't think about sex all the time. A poll by Golf Digest, released in its December issue, suggests some of them spend a fair amount of time daydreaming about golf. Read Full Article Say So Long to the CEONovember 20, 2008 NEW YORK A report from Challenger, Gray & Christmas says the tenure of chief executives is "condensing" amid the economic downturn. Read Full Article 
More Signs of an Unmerry ChristmasNovember 20, 2008 NEW YORK If you can detect a silver lining in this ABC News poll on consumers' holiday-shopping intentions, you should become a silver miner. Read Full Article 
Shoppers Continue to Shift Purchases OnlineNovember 19, 2008 NEW YORK American consumers will continue to shift their gift buying online this holiday season, citing convenience, time saving and price, according to Nielsen Online. Amid the current economic downturn, 53 percent of consumers cite price as a reason to buy online, compared with 46 percent last year. Read Full Article 
Consumer Magazine Ad Pages Off 9%November 19, 2008 NEW YORK For 2008, publisher-reported ad pages in consumer magazines fell 9 percent, with all categories feeling the pain of the broad-based economic slump, according to just-published figures in the Mediaweek Monitor. Read Full Article 
eMarketer: Bandwidth Could Curb Web Video AdsNovember 19, 2008 NEW YORK The increase of high-quality, long-form video content would hit major roadblocks under changed ISP service plans. The problem could spill over to online video and its associated advertising. Read Full Article 
Nielsen Tunes In to Radio MeasurementNovember 18, 2008 NEW YORK Seven months after Cumulus invited qualified vendors to submit proposals to conduct a new audience measurement service in 50 small markets, the radio group has confirmed that the Nielsen Co. has been selected to carry out the task. Read Full Article 
Nielsen: Private Label Deemed Equal to Name BrandsNovember 18, 2008 NEW YORK Rising commodity prices and consumer desire to get the best price/value products are driving private labels' growth, according to a new study by the Nielsen Co. Read Full Article 
Study: Brand-Initiated UGC Shows PotentialNovember 17, 2008 NEW YORK A new study from WPP Group's Mediaedge:cia illustrates the huge potential of brand-initiated, user-generated content for marketers: Twenty percent of young broadband users worldwide have already engaged in some form of it and another 30 percent say they plan to in the future. But while some brands can benefit from the technique, the study concludes it's not for everyone. Read Full Article 
Web Video Chips Away at TVNovember 17, 2008 NEW YORK More evidence that online video is cannibalizing television consumption is due Monday, courtesy of an IBM study. Plus, online viewers don't mind the commercials too much. Read Full Article 
Study: More Consumers Shop OnlineNovember 13, 2008
NEW YORK There may be reason for some retailers to be hopeful about the upcoming, expected-to-be-quite-gloomy holiday shopping season -- if your brand sells products on the Web, that is. 
Study Finds Growing Green MarketNovember 12, 2008 NEW YORK The drive to sustainability is having a broad effect on consumers, with three in four defining themselves as "green," according to a new study. Read Full Article 
Citi Delivers More Bad Ad NewsNovember 12, 2008 NEW YORK U.S. advertising spending will decline 1.8 percent this year and 3.6 percent next year, and not even the Internet will be safe, Citi Investment Research has predicted. Media analysts at the bank lowered their ad forecasts across media categories, with Web estimates hit particularly hard, and they also warned that a rebound in ad momentum likely won't come until 2010. Read Full Article 
College Students Crave Choice, Control, per eMarketerNovember 12, 2008 NEW YORK In 2008, 95.7 percent of college students -- 17.4 million people -- will go online at least once per month, per eMarketer. They are the most digitally connected demographic group in the U.S. Read Full Article 
TVB Cuts Local Ad ProjectionNovember 11, 2008 NEW YORK As expected, the Television Bureau of Advertising revised downward its 2009 forecast for local broadcast TV. The new forecast calls for spot TV revenue to decline between 7 and 11 percent. Read Full Article 
Study: Consumers Brace for Long-Term WoesNovember 10, 2008 NEW YORK Most U.S. consumers (86 percent) believe the country is currently in a recession, and more than half (54 percent) believe it will last longer than 12 months, Nielsen reported today. Read Full Article 
Local Interactive Ad Growth to Slow, per BorrellNovember 06, 2008 NEW YORK After growing at break-neck speed for the last few years, local interactive advertising, up 47 percent this year to $12.9 billion, is poised to grow only 8 percent in 2009, according to Borrell Associates. Read Full Article 
Study: DVR Ratings Impact RisesNovember 06, 2008 NEW YORK With U.S. digital video recorder household penetration nearing 28 percent, the devices are having a greater impact on prime-time ratings than videocassette recorders, even when that technology was present in 90 percent of the nation's homes. Read Full Article 
Obama Win Sets Viewing Records, per NielsenNovember 06, 2008 NEW YORK Election Night TV coverage of the 2008 U.S. presidential race drew more than 71 million average viewers Tuesday night, according to Nielsen data. In terms of households, 47.5 million tuned in. Read Full Article 
News Sites Reap Election Day RewardsNovember 06, 2008 NEW YORK Americans cruised the Internet in massive numbers on Nov. 4 to track the conclusion of the presidential race, which yielded historic online audience numbers for several major news sites, per Nielsen Online. Read Full Article 
Gen X Presents Challenges, eMarketer SaysNovember 05, 2008 NEW YORK Gen X presents challenges, according to eMarketer. Weaned on MTV and cable, they are largely immune to traditional advertising. Faced with stagnant wages and debt, they are more cost conscious than free-spending boomers. Read Full Article
Nielsen: More U.S. Households Prep for DTVNovember 04, 2008 NEW YORK As the Feb. 17, 2009 deadline nears, the number of U.S. households ready for the transition to digital TV is increasing, according to data provided by Nielsen. Read Full Article
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Draftfcb Snags Miller Lite Holiday Project
November 21, 2008
NEW YORK MillerCoors has confirmed that Interpublic Group's Draftfcb in Chicago has been awarded a "holiday-themed assignment" on the Miller Lite brand. Read Full Article
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Adweek's 30th: A Note From the Publisher/Editorial Director
I've worked at Adweek for 17 of its 30 years. During that time, we've witnessed, documented and marveled at all the radical changes that have taken place in the industry we cover. By necessity, the process of crafting an anniversary issue involves a journey through the past.
Read Full ArticleMore Alison Fahey
Academia Meets Social Marketing
Marketing has always had an uneasy relationship with academia. However, with the rise of social media and its transformative impact on digital marketing, there's a new imperative to look towards academia -- to understand how people form networks, influence each other and organize into online communities.
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Robin Li, CEO of Baidu, China's largest search engine, will present the keynoter, "The Revolution of Marketing," at this conference and expo.
November 25, 2008 - November 26, 2008
International Exhibition and Convention Center, Shanghai, China
URL: www.ad-tech.com
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