 
Vote for Decade's Best Ads, Agencies and MoreNovember 20, 2009 The editors at AdweekMedia will select the best marketing, media and agency performances from 2000 to 2009. And we want your picks, too. Read Full Article 
Online News Content? Make It Cheap!November 19, 2009 A survey finds nearly half of its respondents saying they would be willing to pay for news online -- but not very much. Read Full Article 
China Seen as Economic ThreatNovember 18, 2009 Surveys find Americans regarding China more as adversary than ally, in part because it provides "unfair competition" to U.S. companies. Read Full Article 
Twitter Users More Likely to Rate ProductsNovember 18, 2009 Key differences are emerging between Twitterers and those using other social media, says eMarketer. Read Full Article 
Impulse Buying Is Alive and WellNovember 17, 2009 Sixty percent of female respondents say they've bought something on impulse in the past year. Read Full Article 
Airport Web Users Let Time Fly ByNovember 17, 2009 Most travelers who log onto airport Wi-Fi stay on for 30 minutes or more, according to a new study by JiWire. Read Full Article 
Leisure Travelers Get Back in MotionNovember 16, 2009 Folks in the business of monitoring Americans' travel patterns detect signs of life -- and a new survey holds out hope for the segment. Read Full Article 
Toy-Buying Intentions Rise -- Sort OfNovember 13, 2009 At last, a holiday-shopping forecast that doesn't come with a downward arrow: A Harris Poll released this week finds 54 percent of respondents saying they would buy toys as gifts this holiday season, a number that's up (up!) from the 47 percent saying so in a similar poll last year. Even this silver lining comes equipped with its own cloud, though. Among people who said they'd buy toys, 39 percent also said they'd spend less. Read Full Article 
Good News, Bad News for Mobile MarketingNovember 12, 2009 While mobile marketing is growing briskly, the pattern of consumers' engagement with it remains uneven from one demographic cohort to another. A BIGresearch study examines the current composition of mobile marketing's audience. And, even as such marketing expands, the research detects continued and growing consumer distaste for many forms of it. In a reprise of the male skew of the Internet's earlier years, the audience for mobile marketing has more men than women at this stage. Read Full Article 
Don't Count on Grandma This XmasNovember 11, 2009 An AARP Bulletin survey finds plenty of 50-and-older consumers planning to spend less on holiday gifts this year. Read Full Article 
Mobile Content Demand Set to SoarNovember 11, 2009 Over the next several years, three major trends will fuel increasing demand for mobile content in the U.S., per eMarketer. Read Full Article 
Good Old Longevity! It Has Appeal in AdsNovember 09, 2009 An AdweekMedia/Harris Poll finds people react positively to ads stressing that the advertiser has been around for a long time. Read Full Article 
U.S. Ranked World's Top Country BrandNovember 09, 2009 The United States has been ranked No. 1 in FutureBrand's Country Brand Index (CBI) study. Read Full Article 
Folks Less Set for RetirementNovember 09, 2009 It didn't take a deep recession to make Americans improvident when it comes to saving money for their retirement. Read Full Article 
What Drives Women as Car BuyersNovember 06, 2009 In a new poll, women cited price and reliability as the most important factors in their choice of a car. Read Full Article 
Folks Like Ford More Than GM, ChryslerNovember 05, 2009 In a new Rasmussen Reports poll, two-thirds of respondents voiced a favorable opinion of Ford, while one-third or fewer said the same about the bailed-out GM and Chrysler. Read Full Article 
Small-Biz Confidence Still PoorNovember 04, 2009 A new survey finds that small-business owners remain downbeat about the economy and their own business prospects. Read Full Article 
eMarketer: Coupons Surge as Recession LingersNovember 04, 2009 As the economic downturn drags on, more consumers are using coupons to purchase consumer packaged goods. Read Full Article 
Persuasive (or Not) as Celebrity EndorsersNovember 02, 2009 An AdweekMedia/Harris Poll finds business leaders the most persuasive product endorsers in ads. Read Full Article 
Even Luxe Buyers Expect DiscountsNovember 02, 2009 With affluents joining in the skittishness about spending money in a recession, discounts have become a fact of life in the luxury sector. Read Full Article 
A Holiday-Shopping Rebound -- Sort OfOctober 30, 2009 A Deloitte report sees consumers spending less on gifts this year, but spending more on non-gift holiday purchases. Read Full Article 
World Series: Fans Root for Phillies, Expect Yanks to WinOctober 29, 2009 A Rasmussen Reports poll finds pluralities expecting a Yankees victory but hoping for a Phillies triumph. Read Full Article 
Online Shopping Goes SocialOctober 29, 2009 Savvy retailers want their virtual storefronts present where their customers spend time online. Read Full Article 
Who's Cutting Back on WhatOctober 28, 2009 A Harris Poll looks at specific categories where people in various age groups are economizing these days. Read Full Article 
Luxe Market Faces Wealth of ChallengesOctober 26, 2009 The current economic downturn has not spared the wealthy or their taste for luxury. Read Full Article
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News
Social Media Users Really Are More Social
November 20, 2009
Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media. The study revealed that social media tools now play a key role in keeping consumers connected. Read Full Article
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Community
Solutions to IP Pitfalls
Wide agreement exists about the risks for agencies in revealing their ideas, proprietary processes and work product during the agency review process.
Read Full ArticleMore Guest Columnists
Why Rent When You Can Own?
Online, we tend to think of media as falling into two buckets: "professional" digital media properties that make money through advertising; and social media.
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NSF ADCHIEVEMENT AWARDS 2010
Nov. 30, 2009 is the entry deadline for the National Sports Forum's annual advertising excellence in sports awards, to be presented Feb. 1-3, 2010, in Baltimore.
November 30, 2009 - November 30, 2009
NSF, San Diego
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