2000s

Vote for Decade's Best Ads, Agencies and More

November 20, 2009

The editors at AdweekMedia will select the best marketing, media and agency performances from 2000 to 2009. And we want your picks, too. Read Full Article

money

Online News Content? Make It Cheap!

November 19, 2009

A survey finds nearly half of its respondents saying they would be willing to pay for news online -- but not very much. Read Full Article

chinese

China Seen as Economic Threat

November 18, 2009

Surveys find Americans regarding China more as adversary than ally, in part because it provides "unfair competition" to U.S. companies. Read Full Article

twitter

Twitter Users More Likely to Rate Products

November 18, 2009

Key differences are emerging between Twitterers and those using other social media, says eMarketer. Read Full Article

shop

Impulse Buying Is Alive and Well

November 17, 2009

Sixty percent of female respondents say they've bought something on impulse in the past year. Read Full Article

LAX

Airport Web Users Let Time Fly By

November 17, 2009

Most travelers who log onto airport Wi-Fi stay on for 30 minutes or more, according to a new study by JiWire. Read Full Article

travel

Leisure Travelers Get Back in Motion

November 16, 2009

Folks in the business of monitoring Americans' travel patterns detect signs of life -- and a new survey holds out hope for the segment. Read Full Article

toys

Toy-Buying Intentions Rise -- Sort Of

November 13, 2009

At last, a holiday-shopping forecast that doesn't come with a downward arrow: A Harris Poll released this week finds 54 percent of respondents saying they would buy toys as gifts this holiday season, a number that's up (up!) from the 47 percent saying so in a similar poll last year. Even this silver lining comes equipped with its own cloud, though. Among people who said they'd buy toys, 39 percent also said they'd spend less. Read Full Article

mobile

Good News, Bad News for Mobile Marketing

November 12, 2009

While mobile marketing is growing briskly, the pattern of consumers' engagement with it remains uneven from one demographic cohort to another. A BIGresearch study examines the current composition of mobile marketing's audience. And, even as such marketing expands, the research detects continued and growing consumer distaste for many forms of it. In a reprise of the male skew of the Internet's earlier years, the audience for mobile marketing has more men than women at this stage. Read Full Article

grandma

Don't Count on Grandma This Xmas

November 11, 2009

An AARP Bulletin survey finds plenty of 50-and-older consumers planning to spend less on holiday gifts this year. Read Full Article

mobile

Mobile Content Demand Set to Soar

November 11, 2009

Over the next several years, three major trends will fuel increasing demand for mobile content in the U.S., per eMarketer. Read Full Article

tv

Good Old Longevity! It Has Appeal in Ads

November 09, 2009

An AdweekMedia/Harris Poll finds people react positively to ads stressing that the advertiser has been around for a long time. Read Full Article

usa

U.S. Ranked World's Top Country Brand

November 09, 2009

The United States has been ranked No. 1 in FutureBrand's Country Brand Index (CBI) study. Read Full Article

nest egg

Folks Less Set for Retirement

November 09, 2009

It didn't take a deep recession to make Americans improvident when it comes to saving money for their retirement. Read Full Article

car

What Drives Women as Car Buyers

November 06, 2009

In a new poll, women cited price and reliability as the most important factors in their choice of a car. Read Full Article

ford

Folks Like Ford More Than GM, Chrysler

November 05, 2009

In a new Rasmussen Reports poll, two-thirds of respondents voiced a favorable opinion of Ford, while one-third or fewer said the same about the bailed-out GM and Chrysler. Read Full Article

biz

Small-Biz Confidence Still Poor

November 04, 2009

A new survey finds that small-business owners remain downbeat about the economy and their own business prospects. Read Full Article

coupons

eMarketer: Coupons Surge as Recession Lingers

November 04, 2009

As the economic downturn drags on, more consumers are using coupons to purchase consumer packaged goods. Read Full Article

tv

Persuasive (or Not) as Celebrity Endorsers

November 02, 2009

An AdweekMedia/Harris Poll finds business leaders the most persuasive product endorsers in ads. Read Full Article

luxe

Even Luxe Buyers Expect Discounts

November 02, 2009

With affluents joining in the skittishness about spending money in a recession, discounts have become a fact of life in the luxury sector. Read Full Article

gift

A Holiday-Shopping Rebound -- Sort Of

October 30, 2009

A Deloitte report sees consumers spending less on gifts this year, but spending more on non-gift holiday purchases. Read Full Article

bb

World Series: Fans Root for Phillies, Expect Yanks to Win

October 29, 2009

A Rasmussen Reports poll finds pluralities expecting a Yankees victory but hoping for a Phillies triumph. Read Full Article

shop

Online Shopping Goes Social

October 29, 2009

Savvy retailers want their virtual storefronts present where their customers spend time online. Read Full Article

cut

Who's Cutting Back on What

October 28, 2009

A Harris Poll looks at specific categories where people in various age groups are economizing these days. Read Full Article

luxe

Luxe Market Faces Wealth of Challenges

October 26, 2009

The current economic downturn has not spared the wealthy or their taste for luxury. Read Full Article

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