car

What Drives Women as Car Buyers

November 06, 2009

In a new poll, women cited price and reliability as the most important factors in their choice of a car. Read Full Article

ford

Folks Like Ford More Than GM, Chrysler

November 05, 2009

In a new Rasmussen Reports poll, two-thirds of respondents voiced a favorable opinion of Ford, while one-third or fewer said the same about the bailed-out GM and Chrysler. Read Full Article

biz

Small-Biz Confidence Still Poor

November 04, 2009

A new survey finds that small-business owners remain downbeat about the economy and their own business prospects. Read Full Article

coupons

eMarketer: Coupons Surge as Recession Lingers

November 04, 2009

As the economic downturn drags on, more consumers are using coupons to purchase consumer packaged goods. Read Full Article

tv

Persuasive (or Not) as Celebrity Endorsers

November 02, 2009

An AdweekMedia/Harris Poll finds business leaders the most persuasive product endorsers in ads. Read Full Article

luxe

Even Luxe Buyers Expect Discounts

November 02, 2009

With affluents joining in the skittishness about spending money in a recession, discounts have become a fact of life in the luxury sector. Read Full Article

gift

A Holiday-Shopping Rebound -- Sort Of

October 30, 2009

A Deloitte report sees consumers spending less on gifts this year, but spending more on non-gift holiday purchases. Read Full Article

bb

World Series: Fans Root for Phillies, Expect Yanks to Win

October 29, 2009

A Rasmussen Reports poll finds pluralities expecting a Yankees victory but hoping for a Phillies triumph. Read Full Article

shop

Online Shopping Goes Social

October 29, 2009

Savvy retailers want their virtual storefronts present where their customers spend time online. Read Full Article

cut

Who's Cutting Back on What

October 28, 2009

A Harris Poll looks at specific categories where people in various age groups are economizing these days. Read Full Article

luxe

Luxe Market Faces Wealth of Challenges

October 26, 2009

The current economic downturn has not spared the wealthy or their taste for luxury. Read Full Article

xmas

Wishing for a Deeply Discounted Xmas

October 23, 2009

A survey finds consumers loath to spend full price -- or even close to full price -- for gifts this holiday season. Read Full Article

down

eMarketer Reduces Online Ad Forecast

October 22, 2009

eMarketer has revised its online ad spending forecast downward, projecting a drop of 2.9 percent to $22.8 billion. Read Full Article

down

So Much for 'Green Shoots'

October 21, 2009

A couple of new surveys find consumers still deeply glum about the direction of the economy and none-too-upbeat about their own finances. Read Full Article

down

Averse to Ads That Attack a Rival Brand

October 19, 2009

In an AdweekMedia/Harris Poll, respondents said they're more likely to think worse of a brand that launches an attack ad than of the brand that is attacked. Read Full Article

down

Zenith Downgrades Ad Forecast for 3rd Time

October 19, 2009

Zenith Optimedia has downgraded for a third time its 2009 global and North American ad spending forecasts. Read Full Article

grocery

A New World for Grocery Shoppers

October 19, 2009

The recession yields a whole shopping basket of consequences for this market. Read Full Article

cars

Are Americans Driving Less?

October 16, 2009

Half the respondents to a Harris Poll said they've been driving less during the past six months. Read Full Article

value

Value Brands Click With Young Adults

October 15, 2009

The J.D. Power study also finds them developing new interest in job security. Read Full Article

sports

Inside the Minds of Sports Fans

October 14, 2009

High ticket prices are keeping sports fans home. But many prefer to watch their teams on TV in any case. Read Full Article

m

Connecting With the College Crowd

October 14, 2009

According to eMarketer, 95.7 percent of U.S. college students will go online at least once a month in 2009. Read Full Article

down

Weak Holiday-Shopping Season Looms

October 13, 2009

Polling finds few consumers planning to spend more on the holidays than last year (which was a dud in its own right) and many planning to spend less. Read Full Article

lips

Better Not to Mention the Lousy Economy

October 12, 2009

In an AdweekMedia/Harris Poll, consumers were unenthusiastic about advertising that makes reference to the recession. Read Full Article

moms

Moms Spend Wisely

October 12, 2009

Mothers are making careful spending a part of their long-term routine. Read Full Article

words

Annoyed by Certain Words? Whatever

October 09, 2009

A Marist survey looks at some words and phrases that rub people the wrong way. Read Full Article

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