 
What Drives Women as Car BuyersNovember 06, 2009 In a new poll, women cited price and reliability as the most important factors in their choice of a car. Read Full Article 
Folks Like Ford More Than GM, ChryslerNovember 05, 2009 In a new Rasmussen Reports poll, two-thirds of respondents voiced a favorable opinion of Ford, while one-third or fewer said the same about the bailed-out GM and Chrysler. Read Full Article 
Small-Biz Confidence Still PoorNovember 04, 2009 A new survey finds that small-business owners remain downbeat about the economy and their own business prospects. Read Full Article 
eMarketer: Coupons Surge as Recession LingersNovember 04, 2009 As the economic downturn drags on, more consumers are using coupons to purchase consumer packaged goods. Read Full Article 
Persuasive (or Not) as Celebrity EndorsersNovember 02, 2009 An AdweekMedia/Harris Poll finds business leaders the most persuasive product endorsers in ads. Read Full Article 
Even Luxe Buyers Expect DiscountsNovember 02, 2009 With affluents joining in the skittishness about spending money in a recession, discounts have become a fact of life in the luxury sector. Read Full Article 
A Holiday-Shopping Rebound -- Sort OfOctober 30, 2009 A Deloitte report sees consumers spending less on gifts this year, but spending more on non-gift holiday purchases. Read Full Article 
World Series: Fans Root for Phillies, Expect Yanks to WinOctober 29, 2009 A Rasmussen Reports poll finds pluralities expecting a Yankees victory but hoping for a Phillies triumph. Read Full Article 
Online Shopping Goes SocialOctober 29, 2009 Savvy retailers want their virtual storefronts present where their customers spend time online. Read Full Article 
Who's Cutting Back on WhatOctober 28, 2009 A Harris Poll looks at specific categories where people in various age groups are economizing these days. Read Full Article 
Luxe Market Faces Wealth of ChallengesOctober 26, 2009 The current economic downturn has not spared the wealthy or their taste for luxury. Read Full Article 
Wishing for a Deeply Discounted XmasOctober 23, 2009 A survey finds consumers loath to spend full price -- or even close to full price -- for gifts this holiday season. Read Full Article 
eMarketer Reduces Online Ad ForecastOctober 22, 2009 eMarketer has revised its online ad spending forecast downward, projecting a drop of 2.9 percent to $22.8 billion. Read Full Article 
So Much for 'Green Shoots'October 21, 2009 A couple of new surveys find consumers still deeply glum about the direction of the economy and none-too-upbeat about their own finances. Read Full Article 
Averse to Ads That Attack a Rival BrandOctober 19, 2009 In an AdweekMedia/Harris Poll, respondents said they're more likely to think worse of a brand that launches an attack ad than of the brand that is attacked. Read Full Article 
Zenith Downgrades Ad Forecast for 3rd TimeOctober 19, 2009 Zenith Optimedia has downgraded for a third time its 2009 global and North American ad spending forecasts. Read Full Article 
A New World for Grocery ShoppersOctober 19, 2009 The recession yields a whole shopping basket of consequences for this market. Read Full Article
Are Americans Driving Less?October 16, 2009 Half the respondents to a Harris Poll said they've been driving less during the past six months. Read Full Article 
Value Brands Click With Young AdultsOctober 15, 2009 The J.D. Power study also finds them developing new interest in job security. Read Full Article 
Inside the Minds of Sports FansOctober 14, 2009 High ticket prices are keeping sports fans home. But many prefer to watch their teams on TV in any case. Read Full Article 
Connecting With the College CrowdOctober 14, 2009 According to eMarketer, 95.7 percent of U.S. college students will go online at least once a month in 2009. Read Full Article 
Weak Holiday-Shopping Season LoomsOctober 13, 2009 Polling finds few consumers planning to spend more on the holidays than last year (which was a dud in its own right) and many planning to spend less. Read Full Article 
Better Not to Mention the Lousy EconomyOctober 12, 2009 In an AdweekMedia/Harris Poll, consumers were unenthusiastic about advertising that makes reference to the recession. Read Full Article 
Moms Spend WiselyOctober 12, 2009 Mothers are making careful spending a part of their long-term routine. Read Full Article
Annoyed by Certain Words? WhateverOctober 09, 2009 A Marist survey looks at some words and phrases that rub people the wrong way. Read Full Article
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Time to Rethink Media Measurement
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