Brand Defense: Protecting Trademarks and Copyrights Part I
August 25, 2008
When Hasbro sued the makers of the online game Scrabulous for copyright infringement in July, it was a reminder that no matter how old, established or successful your brand, someone will find a way to infringe upon it. And these days that infringement is increasingly likely to come from the Internet.

Brand Defense: Protecting Trademarks and Copyrights Part II
August 25, 2008
Dealing with search engines is the kind of problem you have once your trademarks are established. A more common issue comes from the creation of new brands and the advertising/marketing materials that accompany them.

Brand Defense: Protecting Trademarks and Copyrights Part III
August 25, 2008
For agencies and marketers creating ads and promotional materials, this crash course on proper use of trademarks provides guidelines for carrying their own brand banners high and avoiding infringement on others.