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   SUPER BOWL RATINGS 1967-2008
                     
            *Cost Per 30 Avg. Number Avg. Number of    
Super Bowl Season Date Network Rating Share Second Spot of Homes (000) Persons 2+ (000) NFC Champion AFC Champion
XLII 2007 Feb 3 2008 * FOX 43.1 65 $2,699,963 48,665 97,448 New York Giants New England
XLI 2006 Feb 4 2007 * CBS 42.6 64 $2,385,365 47,505 93,184 Chicago Indianapolis
XL 2005 Feb 5 2006 * ABC 41.6 62 $2,500,000 45,867 90,745 Seattle Pittsburgh
XXXIX 2004 Feb 6 2005 FOX 41.1 62 $2,400,000 45,081 86,072 Philadelphia New England
XXXVIII 2003 Feb 1 2004 CBS 41.4 63 $2,302,200 44,908 89,795 Carolina New England
XXXVII 2002 Jan 26 2003 ABC 40.7 61 $2,200,000 43,433 88,637 Tampa Bay Oakland
XXXVI 2001 Feb 3 2002 FOX 40.4 61 $2,200,000 42,664 86,801 St. Louis New England
XXXV 2000 Jan 28 2001 CBS 40.4 61 $2,200,000 41,270 84,335 NY Giants Baltimore
XXXIV 1999 Jan 30 2000 ABC 43.3 63 $2,100,000 43,618 88,465 St. Louis Tennessee
XXXIII 1998 Jan 31 1999 FOX 40.2 61 $1,600,000 39,992 83,720 Atlanta Denver
XXXII 1997 Jan 25 1998 NBC 44.5 67 $1,291,100 43,630 90,000 Green Bay Denver
XXXI 1996 Jan 26 1997 FOX 43.3 65 $1,200,000 42,000 87,870 Green Bay New England
XXX 1995 Jan 28 1996 NBC 46.0 68 $1,085,000 44,145 94,080 Dallas Pittsburgh
XXIX 1994 Jan 29 1995 ABC 41.3 62 $1,150,000 39,400 83,420 San Francisco San Diego
XXVIII 1993 Jan 30 1994 NBC 45.5 66 $900,000 42,860 90,000 Dallas Buffalo
XXVII 1992 Jan 31 1993 NBC 45.1 66 $850,000 41,990 90,990 Dallas Buffalo
XXVI 1991 Jan 26 1992 CBS 40.3 61 $850,000 37,120 79,590 Washington Buffalo
XXV 1990 Jan 27 1991 ABC 41.9 63 $800,000 39,010 79,510 NY Giants Buffalo
XXIV 1989 Jan 28 1990 CBS 39.0 63 $700,400 35,920 73,852 San Francisco Denver
XXIII 1988 Jan 22 1989 NBC 43.5 68 $675,000 39,320 81,590 San Francisco Cincinnati
XXII 1987 Jan 31 1988 ABC 41.9 62 $645,000 37,120 80,140 Washington Denver
XXI 1986 Jan 25 1987 CBS 45.8 66 $600,000 40,030 87,190 NY Giants Denver
XX 1985 Jan 26 1986 NBC 48.3 70 $550,000 41,490 92,570 Chicago New England
XIX 1984 Jan 20 1985 ABC 46.4 63 $525,000 39,390 85,530 San Francisco Miami
XVIII 1983 Jan 22 1984 CBS 46.4 71 $368,200 38,880 77,620 Washington LA Raiders
XVII 1982 Jan 30 1983 NBC 48.6 69 $400,000 40,480 81,770 Washington Miami
XVI 1981 Jan 24 1982 CBS 49.1 73 $324,300 40,020 85,240 San Francisco Cincinnati
XV 1980 Jan 25 1981 NBC 44.4 63 $275,000 34,540 68,290 Philadelphia Oakland
XIV 1979 Jan 20 1980 CBS 46.3 67 $222,000 35,330 76,240 LA Rams Pittsburgh
XIII 1978 Jan 21 1979 NBC 47.1 74 $185,000 35,090 74,740 Dallas Pittsburgh
XII 1977 Jan 15 1978 CBS 47.2 67 $162,300 34,410 78,940 Dallas Denver
XI 1976 Jan 09 1977 NBC 44.4 73 $125,000 31,610 62,050 Minnesota Oakland
X 1975 Jan 18 1976 CBS 42.3 78 $110,000 29,440 57,710 Dallas Pittsburgh
IX 1974 Jan 12 1975 NBC 42.4 72 $107,000 29,040 56,050 Minnesota Pittsburgh
VIII 1973 Jan 13 1974 CBS 41.6 73 $103,500 27,540 51,700 Minnesota Miami
VII 1972 Jan 14 1973 NBC 42.7 72 $88,100 27,670 53,320 Washington Miami
VI 1971 Jan 16 1972 CBS 44.2 74 $86,100 27,450 56,640 Dallas Miami
V 1970 Jan 17 1971 NBC 39.9 75 $72,500 23,980 46,040 Dallas Baltimore
IV 1969 Jan 11 1970 CBS 39.4 69 $78,200 23,050 44,270 Minnesota Kansas City
III 1968 Jan 12 1969 NBC 36.0 70 $55,000 20,520 41,660 Baltimore NY Jets
II 1967 Jan 14 1968 CBS 36.8 68 $54,500 20,610 39,120 Green Bay Oakland
I 1966 Jan 15 1967 CBS 22.6 43 $42,500 12,410 26,750 Green Bay Kansas City
I 1966 Jan 15 1967 NBC 18.5 36 $37,500 10,160 24,430 Green Bay Kansas City
                     
                  * denotes winner
                     
Source: TV ratings data should be sourced as Nielsen Media Research
              *Ad expenditure data should be sourced as Nielsen Monitor-Plus
NOTE: Superbowl 1 (Jan 1967) aired on both CBS & NBC    
Green denotes winner
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