Turning Lemons into Lemonade Part I
January 26, 2009
Let's face it: Economically speaking, 2009 is shaping up to be what can euphemistically be described as a tough year. Sure, there's a new team in power in the nation's capital. But unless they've been saving their really good ideas for some even more dramatic time, the coming months could be a long slog.

Turning Lemons into Lemonade Part II
January 26, 2009
"The economic environment is going to test us all," says GMR's Greg Busch. "But that's not going to be all bad either. People are going to have to work leaner and smarter. And I think that when the country finally comes out of this we're going to see a better, higher-level of deal become commonplace in the sports marketplace."

Sony Ericsson WTA Tour
January 26, 2009
Precious few sports, if any, can claim the revolutionary growth in popularity of women's tennis in recent years. With Venus and Serena Williams, Ana Ivanovic and Maria Sharapova as household names, the professional women's circuit has achieved not only a high level of athletic excellence but a glamorous buzz as well.

Turner Sports
January 26, 2009
Turner Sports didn't invent the wheel. But the company certainly has improved upon its design. Time and again, Turner has used properties such as Major League Baseball, the National Basketball Association and the Professional Golf Association to give marketers an ongoing array of innovative and clutter-busting marketing solutions.