EXPLORING THE COLLABORATION GAP
June 25, 2009
Shopper marketing is taking our companies in the right direction at least that's the perception among manufacturers and retailers who are actively practicing shopper marketing. According to the Promotion Marketing Association's (PMA) 2nd Annual Shopper Marketing Study, investments in Shopper Insights capabilities are clearly paying off for the industry as half of the companies practicing shopper marketing feel they have a very good understanding of their shoppers, representing a significant increase from last year.