MMA Welcome Note
November 17, 2008
Celebrating another year of growth.
Mobile Marketing: Its Time Has Come Part I
November 17, 2008
To help on-the-go viewers follow the 2008 Beijing Olympics, NBC offered its global audience a choice of mobile web, video, TV and alerts. In Europe, a Coca-Cola mobile-web campaign to support Turkey's national soccer team in EuroCup 2008 drew 9 million participants. In Latin America, 46 Brazilian radio stations used Hanzo's mobile marketing platform to generate more than 1.3 million text messages in first quarter 2008.
Mobile Marketing: Its Time Has Come Part II
November 17, 2008
As mobile marketing moves into the mainstream, leading practitioners point to several important trends to watch in the coming year. Certainly, one of the key drivers is the movement from mobile voice-only phones to handheld computers or SMART phones.
12 Things You Must Know to Be Successful with Mobile Marketing
November 17, 2008
Whether you're new to mobile marketing or can explain all the details of text messaging(SMS), picture messaging (MMS) and mobile web (WAP) technologies, it's important to know how to deploy campaigns successfully, leveraging this powerful new media channel in today's rapidly evolving global environment. Here are 12 recommendations from experienced mobile marketing professionals, starting with the basics and moving into tips for planning and implementing a successful campaign.
Mobile Metrics
November 17, 2008
Generally, interest levels vary by geography. The United States and Western Europe report similar interest levels in mobile marketing; this is also noted among mobile phone users in Asia Pacific and Latin American markets. Roughly a quarter of mobile phone users in the US and Western Europe express strong or moderate interest. Interest tends to be higher in Asia Pacific and Latin American markets where roughly one-half and two-thirds of mobile users respectively express strong or moderate interest.
2008 MMA Awards Winners
November 17, 2008
The Mobile Marketing Association presents its annual industry awards to recognize significant contributions within the global marketing industry. Nominations for the MMA Awards recognize the commitment and accomplishments of the world’s leading companies and individuals in the mobile marketing industry.
2008 Selection Committee
November 17, 2008
This year's Mobile Marketing Association Awards Selection Committee is a who's who of the wireless industry. Awards judges bring with them unparalleled expertise and a commitment to advance the use of the mobile channel. The judges represent a number of the industry's major carriers, brands, advertising agencies, aggregators,research firms, news agencies, content providers and academic experts.
adidas: Award for overall excellence for company or committee
November 17, 2008
The Mobile Marketing Association's Global Board of Directors has chosen adidas to receive the association's Overall Excellence Award for Company or Committee. In selecting the global sports footwear company for the prestigious award, the judges recognized adidas' innovation and success in reaching target consumers through mobile marketing.
Laura Marriot: outstanding individual achievement award
November 17, 2008
Laura Marriott, president of the Mobile Marketing Association, is being honored by the Mobile Marketing Association with this year's Outstanding Individual Achievement Award, recognizing her contributions to the industry and the association. The award winner is selected by the MMA Global Board of Directors, comprised of its regional Board Executive Committees.
Academic of the Year
November 17, 2008
Dr. Shintaro Okazaki was among the first scholars to recognize the importance of mobile marketing from an academic perspective. In 2003, he obtained a grant from the Yoshida Hideo Memorial Foundation, founded by Dentsu Inc. (the largest advertising agency in Japan), to start the "EU-Asia Mobile" project, in which he attempted to explore both firms' and consumers' perceptions of mobile marketing.
The Global Award Winning Strategies
November 17, 2008
Global award winners from various mobile marketing categories.
More Winning Strategies
November 17, 2008
Case studies from the regional award winners.
