Adweek Media Custom Reports

Magazines to Watch

Magazines to Watch Introduction Part I
October 13, 2008
When the Goliaths of the magazine world are struggling with declining circulation and advertising pages, how do the Davids compete?

Magazines to Watch Introduction Part II
October 13, 2008
A dedicated readership is one of the strongest assets a niche title has. "All of our magazines have highly engaged audiences," says Bryan Welch, president and editorial director of Topeka, Kansas-based Ogden Publishing and head of the MPA's Independent Magazine group.

DELIGHT
As an easy-to-use service magazine that inspires readers to seek out and engage television and online content, delight! has carved out its niche in the market.
HEALTH FOR WOMEN
Launched in March, Health for Women is already making its mark among the more than 500,000 women who receive it quarterly. "The strength of the magazine is that all the content is actionable," says Carolyn Davis Cockey, MLS, editor in chief.
THE NEST
As couples move on to happily ever after, The Nest is their new home- the first and only place to reach them both online and offline. The Nest is your gateway to these super-spenders.
POPSTAR
Popstar! Magazine is a nationally recognized teen-entertainment magazine that blends celebrity profiles and interactivity with fresh, fun service elements.
PARENT & CHILD
At Scholastic Parents Media, we approach Integrated Marketing as a partnership of brands joining in a collaboration to produce actionable programs that meet the needs of an eager-to-react target market.
SOBEFIT
SOBeFiT is a new magazine that targets South Florida readers interested in leading a healthy lifestyle. Covering fitness, nutrition, health and sports, the publisher will distribute 40,000 copies at high-profile gyms, health care facilities,malls and newsstands.