Up Close and Personal: Face time boosts the bottom line
June 30, 2008
Face time is quality time, in terms of connecting with consumers. That's why more and more brands are adding or increasing the use of events in their marketing mix. Those up-close-and personal experiences-via everything from sporting events to concerts to college projects to street teams and sampling programs-have the power to memorably engage consumers, create a unique connection with them and drive sales.

You Imagine It, They Build It: Craftsmen Industries, Inc.
June 30, 2008
When Olympus was looking for a new marketing vehicle to promote its consumer and medical products it called on St. Charles, Missouri-based Craftsmen Industries. The solution was a double expandable trailer that traveled the country. The primary mission was to bring Olympus products directly to customers and let them have a tactile experience in a controlled environment.

The Power of Integration: Freeman
June 30, 2008
Westport, Conn.-based Terex Corp. rolled into the ConExpo-Con/Agg Exposition in Las Vegas last March with a clear goal in mind: to showcase its array of new and improved equipment for the construction, infrastructure, quarrying, mining, shipping, transportation, refining and utility industries. Lucky that Terex rolled in with an exhibit created by Freeman, an 81-year-old firm that provides integrated marketing solutions for face-to-face events.

Stepping Up the Intensity: SSG/Brandintense
June 30, 2008
Videogame marketers know they have to go the extra mile to grab the attention of avid gamers. For Microsoft's recent launch of the sci-fi shooter Halo3® game for Xbox, that mile was traveled at midnight, through the streets of Manhattan, to the Best Buy store on Fifth Avenue, in a dynamic event motorcade complete with Marine escort. This traffic-stopping spectacle was the work of Archdale, N.C.-based SSG/Brandintense, which put together the promotion in just three weeks.

The Perfect Blend: XA The Experiential Agency
June 30, 2008
Using event marketing to increase brand awareness and generate sales is one thing, but using public relations to promote the event and then maximizing the after buzz to create even more interest on the consumer's part is helping companies leverage their event marketing dollars in ways previously unimaginable. And when those companies can turn to a single source to handle the project from concept to completion, the value proposition becomes even more compelling.