AWNY Changing the Game Awards
April 06, 2009
AWNY is very proud to partner with AdweekMedia to salute our industry’s Change Agents.
Paradigm Shift Winner: Tina Sharkey
April 06, 2009
Pregnant women and new mothers all over the world share a set of common experiences. By fostering those deep personal connections, Tina Sharkey has developed a leading online community while building BabyCenter into a powerful parenting brand.
Paradigm Shift Winner: Esther "E.T." Franklin
April 06, 2009
When Esther "E.T." Franklin looks at the nation’s future, she sees a dramatic shift in demographics. “All indicators are clear that multicultured populations will be driving growth in both consumer and business audiences,” says Franklin. “So it makes good sense for marketing firms to engage with multicultured people for their future health and viability.”
Paradigm Shift Winner: Tina Brown
April 06, 2009
After 24 years in print journalism, Tina Brown shifted her career to the digital world last year, launching TheDailyBeast.com with a fresh approach to consuming news on the web. “I was ready to jump into something really creative,” she says, “and I feel passionately that this is the future of journalism.”
No Apologies Winner: Jacqueline Novogratz
April 06, 2009
Jacqueline Novogratz knows that women are powerful game changers. “When you look around, many of our social innovators are indeed women,” says the banker-turnedactivist. “We are listeners, multitaskers and team builders. Our job is to release those energies in ways both creative and powerful.”
No Apologies Winner: Dr. Jane McGonigal
April 06, 2009
Jane McGonigal, Ph.D., takes play seriously. An award-winning technology innovator, she has designed leading-edge alternate reality games such as “World Without Oil,” a futuristic alternate-energy simulation, and “The Lost Ring,” a McDonald’s online game that Brandweek called the No. 1 “Bright Idea” of 2008.
No Apologies Winner: Katherine Jane Bryant
April 06, 2009
As a girl in Cleveland, Tenn., Janie Bryant enjoyed creating new clothes for her dolls. A few years later, she became an avid fan of classic movies like Guys and Dolls and Gone with the Wind.
Quantum Leap Winner: Nancy Smith
April 06, 2009
Nancy Smith loves coaching and winning. So it’s no surprise that her recipe for success at American Express builds from a diverse group of creative young professionals full of fresh ideas. “You have to surround yourself with great talent and many viewpoints,” says Smith, who has led American Express’ innovative initiatives into digital content and experience marketing. “And when you win, it’s not just you – it’s the entire team.”
Quantum Leap Winner: Rosemarie Ryan
April 06, 2009
Rosemarie Ryan has an open mind– and an open office. Since joining JWT five years ago, she has torn down walls and department silos to spark a free flow of creative ideas. Now she’s busy building the advertising agency of the future.
Quantum Leap Winner: Christine Owens
April 06, 2009
As a UPS driver three decades ago, Christine Owens delivered packages to customers’ offices. Today, she helps drive traffic to the UPS Web site as part of an integrated approach to build the “Big Brown” brand. “I advise women to do what you love with people you enjoy in an organization that makes you feel proud,” says Owens, who began her UPS career in 1979 as a part-time holiday season helper and has been with the global logistics company ever since.
Brainwave Winner: Becky Saeger
April 06, 2009
With the financial markets on everyone’s mind these days, Becky Saeger is making sure that Charles Schwab & Co. is a reassuring voice and source of support. “We are on the front lines of helping our company stay strong and deliver for our clients,” says Saeger, who was responsible for the highly successful “Talk to Chuck” brand platform.
Brainwave Winner: Laura Klauberg
April 06, 2009
For Laura Klauberg, difficult times help spur innovation. In a challenging media climate, she sees fresh opportunities to differentiate Unilever’s brand icons, including Flora, Knorr, Lipton, Dove and Lux. “Stretch yourself and follow your passion,” says Klauberg. “There has never been a more exciting time to be in marketing. The pace of change is enormous – it’s hard to imagine that YouTube, Facebook, Flickr, Technorati and MySpace didn’t even exist just six years ago.”
Brainwave Winner: Pamela K. El
April 06, 2009
Like a good neighbor, Pamela El has always been there for her brand – and its customers. After Hurricane Katrina devastated the Gulf Coast in 2005, she became a media champion for State Farm’s employees working round-the-clock in the recovery effort, helping to put a human face on the insurance company. To improve teen driving safety, El had another great idea: building an accident research initiative involving State Farm and the Children’s Hospital of Philadelphia.
Paradigm Shift Winner: Anne Bologna
April 06, 2009
Anne Bologna's blueprint for success in advertising includes ideas, inspiration and engagement, along with a strong foundation of humor. “What drives our industry is creativity and people – two things that have nothing to do with size and scale,” says Bologna, whose small independent shop is thriving despite the challenging economy.
No Apologies Winner: Joslyn Barnes
April 06, 2009
Joslyn Barnes believes that film can be a powerful tool for social change. She is the author or co-author of numerous commissioned screenplays for feature films, including the upcoming epic Toussaint, the Indian feature The Cosmic Forest and the award-winning African film Battu, which she associate produced with British Screen. Since co-founding Louverture Films with actor/activist Danny Glover, Barnes has executive produced such award-winning features as Bamako, Salt of the Sea and Trouble the Water – her compelling documentary of Hurricane Katrina’s devastation on New Orleans, which won a 2008 Sundance Grand Jury Prize and was an Academy Award finalist.
Quantum Leap Winner: Dr. M. Bridget Duffy
April 06, 2009
For Bridget Duffy, M.D., the patient always comes first. By focusing on that deeply held value, Duffy has become an effective catalyst for change at Cleveland Clinic Health System, one of the nation’s top medical centers. As the nation’s first hospital chief experience officer, Duffy has developed innovative ways to support Cleveland Clinic patients and their families, while building long-term relationships.
Brainwave Winner: Sue Bostrom
April 06, 2009
Sue Bostrom believes collaboration is the key to breaking down barriers on a global level. To foster the spirit of innovation and change, she introduced a new identity for Cisco in 2006: “Welcome to the Human Network.” Now she’s focused on a second phase of the campaign, “The Human Network Effect,” which looks at success stories of collaboration and engagement.