A new AEF for new times
January 26, 2009
THE ADVERTISING EDUCATIONAL FOUNDATION'S mission is to encourage a dialogue between academia and the advertising industry by tackling those issues which impact our society, culture and the economy-a mouthful, we understand.

The Advertising Educational Foundation Comes of Age
January 26, 2009
Every semester, Professor William M. O'Barr, a professor of anthropology at Duke University who teaches several classes on advertising, welcomes a new crop of students, all of whom are already experts on the subject. Never mind that most of them have never taken a class or read a book about advertising, and possibly never even met an actual advertising executive. They already know everything they need to about the field, as far as they are concerned.

Professors Swap Classroom for the Agency World
January 26, 2009
Many professors in American universities today teach advertising-its influence, its contributions and its evils. But how many can tell you how to respond to an RFP? Or how to write a media plan?

AEF Speakers Program Links Theory and Reality
January 26, 2009
Professors work hard in their classrooms to bridge the gap between theoretical teachings and the realities of the workplace, and AEF is there to help.

ADText
January 26, 2009
Is advertising literature? What is the relationship between public service ads and propaganda? How did "old-fashioned" Christmas imagery get linked to the promotion of products?

The Big Project
January 26, 2009
Perhaps no AEF project is as ambitious as the plan for creating the definitive online exhibition to depict how race and ethnicity have shaped the development of advertising over the course of the 20th century.