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Creative > News
Andy Awards' 'Crowdsourced' Jury Is RevealedNovember 20, 2009 The results of the "Elect the Jury" contest are in, and the final list for the 2010 International Andy Awards has some new names, such as graphic designer Shepard Fairey, among those already well familiar on the industry awards show circuit. Read Full Article 
4 Score: BBDO Tops Gunn Report AgainNovember 20, 2009 BBDO Worldwide was the most awarded agency network in 2009, according to The Gunn Report. Read Full Article 
Farfar's Bergstrom Joins Mother N.Y.November 20, 2009 Nicke Bergstrom, co-founder and cd of lauded Swedish shop Farfar, has joined the New York office of London-based ad shop Mother as a creative director. Read Full Article 
HP, Goodby Scale New HeightsNovember 18, 2009 Goodby is rolling out a new HP campaign that in January sends celebrities trekking 19,340 feet up Mount Kilimanjaro. Read Full Article 
'Curious' Ads for Nat Geo ChannelNovember 17, 2009 The cable network's global branding push carries the tagline, "Live curious." Read Full Article 
Harley-Davidson Revs Product PlacementNovember 12, 2009 Motorcycle brand eyes film, TV and video games for major marketing push. Read Full Article 
Nikon Kick Starts Campaign via TweetNovember 11, 2009 Ashton Kutcher launched the effort by tweeting his involvement in the Nikon Film Festival, a user-generated content contest. Read Full Article 
Cisco Enlists Consumers to 'Flip' for Its CamerasNovember 10, 2009 Cisco is rolling out the largest ad campaign to date for its recently acquired Flip Video camcorder. Read Full Article 
Rihanna Sings Nokia's PraisesNovember 06, 2009 Nokia is partnering with Rihanna to promote its new X6 phone and other entertainment offerings. Read Full Article 
Comics Riff on eBay's CharmsNovember 05, 2009 Jim Gaffigan and other comics star in eBay's brand push from Goodby, Silverstein. Read Full Article 
FedEx Rolls With Changes in Global CampaignOctober 29, 2009 The new campaign by BBDO, dubbed "Fedex delivers to a changing world," aims to counter weak sales by appealing to C-suite and senior-level business executives, as well as small-business owners, in various global markets. The overall goal is to remind consumers that despite tough economic times, FedEx remains a reliable business partner. Read Full Article 
Lindt Taps Federer as Ad AceOctober 29, 2009 The luxury chocolate brand has tapped tennis champion Roger Federer as its global ambassador. Read Full Article 
DJ Hero Puts Jay-Z, Eminem in SpotlightOctober 29, 2009 Jay-Z and Eminem star in Crispin's effort touting Activision's DJ Hero videogame. Read Full Article 
BofA Pitches 'Simple, Clear' BankingOctober 27, 2009 Bank of America is breaking a $40 million campaign aimed at rebuilding consumer trust. Read Full Article 
Microsoft Fetes Windows 7 'Creators'October 22, 2009 The good-natured push from Crispin Porter credits Windows' 1 billion users for the OS' creation. Read Full Article 
Levi's, Goodwill Form 'Tag' TeamOctober 22, 2009 Levi's and Goodwill are teaming up through a program that uses product care tags to encourage people to donate clothing to the non-profit organization. Read Full Article 
Adidas' Global Full-Court PressOctober 15, 2009 Adidas is continuing its full-court press into the basketball arena with a campaign featuring NBA All-Stars Dwight Howard and Derrick Rose with the theme "Celebrating basketball as a brotherhood." The campaign via 180 includes a TV spot showing Rose and Howard along with Kevin Garnett, Chauncey Billups, Tim Duncan, Tracy McGrady and Josh Smith playing on an ethereal, all-white court. Read Full Article 
How Captain Morgan Plans to Own HalloweenOctober 13, 2009 Captain Morgan plans to be the life of the party this Halloween with a new TV campaign. Read Full Article 
Michelin Gets Pumped UpOctober 06, 2009 Michelin is rolling out what the French company calls its first global campaign this week. Read Full Article
Andy Awards Crowdsources Jury SelectionOctober 05, 2009 The International Andy Awards is crowdsourcing its jury selection, said show co-chairs Ty Montague and Michael Lebowitz. Read Full Article 
DeFlorio Leaves Mother N.Y.October 05, 2009 Rob DeFlorio, one of the co-founders of Mother New York, is leaving the agency to pursue personal interests. Read Full Article 
Guests Do the Honors for MarriottOctober 02, 2009 Marriott is showcasing its colorful clientele in a new advertising campaign. Titled "The Driven," the ads do not use professional models, but instead incorporate actual customers of Marriott. The hotel chain selected guests for the campaign who were not only professionally successful, but also personally engaging and well-rounded people. Mcgarrybowen in New York is the lead agency. Read Full Article 
MTV Nets' Logo, Subaru Drive 'Legacy'October 01, 2009 MTV Networks’ Logo and longtime sponsor Subaru of America are revving up a six-month brand campaign that plays on the notion of creating a legacy. Read Full Article 
'Beds Are Burning' for Climate ChangeOctober 01, 2009 The crescendo that will be the United Nations Climate Change Conference in Copenhagen, Denmark, in December continues to build today with the release of the song "Beds Are Burning." This marks the start of phase two of the "tck tck tck: Time for Climate Justice" campaign, created by Euro RSCG on behalf of former UN Secretary General Kofi Annan by Euro RSCG. Read Full Article 
Yahoo Preps $100 Mil. Ad PushSeptember 22, 2009 Yahoo unveiled its $100 million global "Y!ou" ad campaign today. The effort will tout the company's personalization features, and the portal's longstanding mission to serve as the central hub of users' Web lives. The media support for the effort will include multiple platforms, with 50 percent of its reach being achieved through digital channels. One tagline proclaims: "The Internet is under new management. Yours." Read Full Article
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Social Media Users Really Are More Social
November 20, 2009
Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media. The study revealed that social media tools now play a key role in keeping consumers connected. Read Full Article
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Wide agreement exists about the risks for agencies in revealing their ideas, proprietary processes and work product during the agency review process.
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Why Rent When You Can Own?
Online, we tend to think of media as falling into two buckets: "professional" digital media properties that make money through advertising; and social media.
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NSF ADCHIEVEMENT AWARDS 2010
Nov. 30, 2009 is the entry deadline for the National Sports Forum's annual advertising excellence in sports awards, to be presented Feb. 1-3, 2010, in Baltimore.
November 30, 2009 - November 30, 2009
NSF, San Diego
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