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Rihanna Sings Nokia's Praises

November 06, 2009

Nokia is partnering with Rihanna to promote its new X6 phone and other entertainment offerings. Read Full Article

Comics Riff on eBay's Charms

November 05, 2009

Jim Gaffigan and other comics star in eBay's brand push from Goodby, Silverstein. Read Full Article

FedEx Rolls With Changes in Global Campaign

October 29, 2009

The new campaign by BBDO, dubbed "Fedex delivers to a changing world," aims to counter weak sales by appealing to C-suite and senior-level business executives, as well as small-business owners, in various global markets. The overall goal is to remind consumers that despite tough economic times, FedEx remains a reliable business partner. Read Full Article

Lindt Taps Federer as Ad Ace

October 29, 2009

The luxury chocolate brand has tapped tennis champion Roger Federer as its global ambassador. Read Full Article

DJ Hero Puts Jay-Z, Eminem in Spotlight

October 29, 2009

Jay-Z and Eminem star in Crispin's effort touting Activision's DJ Hero videogame. Read Full Article

BofA Pitches 'Simple, Clear' Banking

October 27, 2009

Bank of America is breaking a $40 million campaign aimed at rebuilding consumer trust. Read Full Article

Microsoft Fetes Windows 7 'Creators'

October 22, 2009

The good-natured push from Crispin Porter credits Windows' 1 billion users for the OS' creation. Read Full Article

Levi's, Goodwill Form 'Tag' Team

October 22, 2009

Levi's and Goodwill are teaming up through a program that uses product care tags to encourage people to donate clothing to the non-profit organization. Read Full Article

Adidas' Global Full-Court Press

October 15, 2009

Adidas is continuing its full-court press into the basketball arena with a campaign featuring NBA All-Stars Dwight Howard and Derrick Rose with the theme "Celebrating basketball as a brotherhood." The campaign via 180 includes a TV spot showing Rose and Howard along with Kevin Garnett, Chauncey Billups, Tim Duncan, Tracy McGrady and Josh Smith playing on an ethereal, all-white court. Read Full Article

How Captain Morgan Plans to Own Halloween

October 13, 2009

Captain Morgan plans to be the life of the party this Halloween with a new TV campaign. Read Full Article

Michelin Gets Pumped Up

October 06, 2009

Michelin is rolling out what the French company calls its first global campaign this week. Read Full Article

Andy Awards Crowdsources Jury Selection

October 05, 2009

The International Andy Awards is crowdsourcing its jury selection, said show co-chairs Ty Montague and Michael Lebowitz. Read Full Article

DeFlorio Leaves Mother N.Y.

October 05, 2009

Rob DeFlorio, one of the co-founders of Mother New York, is leaving the agency to pursue personal interests. Read Full Article

Guests Do the Honors for Marriott

October 02, 2009

Marriott is showcasing its colorful clientele in a new advertising campaign. Titled "The Driven," the ads do not use professional models, but instead incorporate actual customers of Marriott. The hotel chain selected guests for the campaign who were not only professionally successful, but also personally engaging and well-rounded people. Mcgarrybowen in New York is the lead agency. Read Full Article

MTV Nets' Logo, Subaru Drive 'Legacy'

October 01, 2009

MTV Networks’ Logo and longtime sponsor Subaru of America are revving up a six-month brand campaign that plays on the notion of creating a legacy. Read Full Article

'Beds Are Burning' for Climate Change

October 01, 2009

The crescendo that will be the United Nations Climate Change Conference in Copenhagen, Denmark, in December continues to build today with the release of the song "Beds Are Burning." This marks the start of phase two of the "tck tck tck: Time for Climate Justice" campaign, created by Euro RSCG on behalf of former UN Secretary General Kofi Annan by Euro RSCG. Read Full Article

Yahoo Preps $100 Mil. Ad Push

September 22, 2009

Yahoo unveiled its $100 million global "Y!ou" ad campaign today. The effort will tout the company's personalization features, and the portal's longstanding mission to serve as the central hub of users' Web lives. The media support for the effort will include multiple platforms, with 50 percent of its reach being achieved through digital channels. One tagline proclaims: "The Internet is under new management. Yours." Read Full Article

Seth Green Fills Bart Simpson's Shoes for Butterfinger

September 22, 2009

National TV spots, video contest reintroduce 'Nobody's gonna lay a finger' tagline. Read Full Article

1800 Tequila Taps 'Sopranos' Star

September 15, 2009

1800 Tequila is taking direct aim at Patron and the man behind the trigger is Michael Imperioli from The Sopranos. Read Full Article

Coke's 'Heist' Wins Emmy for Best Commercial

September 14, 2009

Coca-Cola "Heist" from Wieden + Kennedy, Portland, Ore., won the 2009 Emmy Award for outstanding commercial at the Creative Arts Emmy Awards. Read Full Article

Carl's Jr.'s Beef With McD's

September 14, 2009

CKE, owner of Carl's Jr. and Hardee's, takes aim at McDonald's Big Mac. Read Full Article

Burger King Puts Celebrity Endorsement to the Test

September 08, 2009

Burger King is putting its celebrity endorsement to the test in a new ad campaign featuring Nascar driver Tony Stewart. Stewart, current point leader for the Nascar Sprint Cup Series and avowed fan of BK's Whopper, will have his enthusiasm put to a polygraph test in a series of TV commercials and on a Webcast. The first spot in the campaign features Stewart as a teacher instructing other celebrities how to properly endorse products. Read Full Article

Target's N.Y. Billboards Scale New Heights

September 08, 2009

Target has transformed its iconic Times Square billboards into an artistic homage to New York City with the unveiling of larger-than-life commissioned works from emerging artists. Read Full Article