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Wieden Changes Tactics for Madden '09

September 02, 2008

LOS ANGELES In its latest work for Electronic Arts' Madden NFL '09, Wieden + Kennedy shifts the focus from action footage to the almost fanatical love of the game. (John Madden is shown.) Read Full Article

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Sara Evans Sings Praises of Libby's Veggies

September 02, 2008

NEW YORK Libby's Vegetables has tapped country star Sara Evans to literally sing the praises of home cooked meals this month. Read Full Article

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Graf Beefs Up Saatchi N.Y. Creative Ranks

August 29, 2008

NEW YORK Saatchi & Saatchi New York CCO Gerry Graf (shown) this week added a creative director and two associate creative directors to his 80-person creative department. Read Full Article

McD's, BK Bolster Value Messages

August 29, 2008

NEW YORK  At a time when consumers are spending more at the pump and eating out less, McDonald's and Burger King are reinforcing their value messages. Beginning Sept. 1, McDonald's will debut five new ads. Read Full Article

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Samsung Asks Fans to Craft Pregame Super Bowl Spot

August 28, 2008

CHICAGO Samsung Electronics America is flexing its status as provider of the Official HDTV of the NFL by inviting fans to share the rituals and experience of watching pro football through its new "That's how I see it" campaign. Read Full Article

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Deutsch Adds ECD in N.Y.

August 25, 2008

NEW YORK Jeff Huggins, the freelance creative director leading Tylenol's "Feel better" rebranding campaign, has joined Deutsch here as evp, executive creative director. Read Full Article

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Taxi N.Y. Appoints ECD

August 21, 2008

BOSTON Ron Smrczek (shown) takes over as ecd at Taxi's New York office effective Oct. 1. He succeeds Wayne Best, who left the shop in April. Read Full Article

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Mullen Names Innovation Chief

August 20, 2008

BOSTON Matt Fischvogt has joined Interpublic Group's Mullen in Wenham, Mass., in the new post of cd, innovation and integration. Read Full Article

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Miller Lite Evokes Classic Positioning

August 20, 2008

CHICAGO Less than two months after the MillerCoors merger, company marketing execs have opted to tweak Miller Lite's NFL campaign by adding the tagline, "Great taste, less filling." Read Full Article

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Postaer Writes the 'Good Book'

August 18, 2008

NEW YORK Steffan Postaer, chief creative at Euro RSCG in Chicago, has been grappling with his own spirituality and career path for years. How do you "do the right thing" when you are in the business of promoting six of the seven deadly sins? "By writing this book," says Postaer with a laugh His second novel, The Happy Soul Industry, a book about God hiring an ad agency to market heaven, is due out this month from Inkwater Press. Read Full Article

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Barbara Lippert's Podcast

August 12, 2008

Our ad critic goes a second round with Euro RSCG exec Tom Messner, this time discussing politics and the presidential election. Topics include negative advertising, McCain's "celebrity" spot and some advice for Barack Obama. Read Full Article

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'Nonconformist' Rea Joins Wieden

August 12, 2008

LOS ANGELES When new Wieden + Kennedy creative director Chad Rea closed his own independent 86 the Onions here last year, it was not with any sense of disappointment with the industry but rather "a sense of accomplishment," he said. Read Full Article

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Marco Heads to JWT in N.Y.

August 11, 2008

NEW YORK Harvey Marco (shown), formerly ecd at Saatchi & Saatchi in Torrance, Calif., is heading to JWT in New York to steer its creative department under Ty Montague. Read Full Article

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Graf Makes Creative Changes

August 11, 2008

NEW YORK The creative leadership of two of Saatchi & Saatchi New York's key accounts -- JC Penney and General Mills -- has changed under chief creative officer Gerry Graf, who joined the Publicis Groupe shop six months ago. Read Full Article

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Mini Measures 'Carfun Footprint'

August 08, 2008

DETROIT Mini Cooper has launched Carfunfootprint.com, which plays on the phrase "carbon footprint" and allows consumers to measure the output of their cars in terms of enjoyment. The site is part of a new campaign. Read Full Article

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Saatchi L.A. ECD Marco to Exit

August 06, 2008

LOS ANGELES Harvey Marco, who has led creative development on the Toyota account at Publicis Groupe's Saatchi & Saatchi, is leaving for an undisclosed opportunity, the shop confirmed. Read Full Article

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Arnold, SoCo Savor the 'Moments'

August 06, 2008

NEW YORK To give its flat sales a shot, Southern Comfort will kick off its "Suspended moments" TV campaign via Arnold next month. One spot shows hipsters hitting the bar. Read Full Article

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Crandall 'Recommits' to Ground Zero

August 06, 2008

LOS ANGELES As Ground Zero CCO Court Crandall's second movie, A Lobster Tale, is released on DVD this week at rental outlets nationwide, he is perhaps counter intuitively recommitting himself to the agency he co-founded. Read Full Article

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Barbara Lippert's Podcast: 'Mad Men'

August 05, 2008

Our resident ad critic Barbara Lippert talks with Tom Messner about the veracity of the latest episode of AMC's Mad Men. The series' take on the ad biz circa 1960 makes it look like a "buffoon industry," according to the latter. Read Full Article

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Team One Hires CD on Lexus

August 05, 2008

LOS ANGELES Saatchi & Saatchi’s Team One has hired Troy Kooper as a creative director to help guide integrated efforts on the national Lexus account. Read Full Article

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H&R Block Sues AmEx Over Ad

August 05, 2008

DETROIT H&R Block's people are not AmEx's people. At least that's the contention in a trademark infringement case filed by Block in U.S. District Court in the Western District of Missouri. Read Full Article

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Nike's Latest Ad Vehicle Comes Armor Plated

August 04, 2008

LOS ANGELES Hub Strategy's first assignment for the Nike 6.0 Extreme Sports Group led to the creation of an action-sports urban assault vehicle -- actually a converted 1959 amphibious tank-like truck -- initially tricked out by the agency for the Mountain Dew's Action Sports Tour. Read Full Article

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MDA Effort Ups Emotional Ante

August 04, 2008

NEW YORK In an effort to intensify its emotional appeal to the general public and gain a firmer foothold in the media, the Muscular Dystrophy Association is launching a branding push. E.B. Lane in Phoenix fashioned the campaign. Read Full Article

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Rapp Collins Names Co-ECD in Dallas

July 31, 2008

BOSTON Rapp Collins said it has named Jorg Decker-Hibbel co-ecd in its Dallas office, where he now teams with Robert Anderson, also an ecd, on key clients such as Best Buy, Enterprise, Direct Energy and Luxottica. Read Full Article

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Sci Fi Tries Out Twitter

July 30, 2008

NEW YORK Sci Fi Channel is trying out Twitter to build buzz for its new program, Eureka, by setting up an account in the persona of S.A.R.A.H., a talking AI house featured on the show. Read Full Article

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