Wieden Changes Tactics for Madden '09September 02, 2008 LOS ANGELES In its latest work for Electronic Arts' Madden NFL '09, Wieden + Kennedy shifts the focus from action footage to the almost fanatical love of the game. (John Madden is shown.) Read Full Article 
Sara Evans Sings Praises of Libby's VeggiesSeptember 02, 2008 NEW YORK Libby's Vegetables has tapped country star Sara Evans to literally sing the praises of home cooked meals this month. Read Full Article 
Graf Beefs Up Saatchi N.Y. Creative RanksAugust 29, 2008 NEW YORK Saatchi & Saatchi New York CCO Gerry Graf (shown) this week added a creative director and two associate creative directors to his 80-person creative department. Read Full Article McD's, BK Bolster Value MessagesAugust 29, 2008 NEW YORK At a time when consumers are spending more at the pump and eating out less, McDonald's and Burger King are reinforcing their value messages. Beginning Sept. 1, McDonald's will debut five new ads. Read Full Article 
Samsung Asks Fans to Craft Pregame Super Bowl SpotAugust 28, 2008 CHICAGO Samsung Electronics America is flexing its status as provider of the Official HDTV of the NFL by inviting fans to share the rituals and experience of watching pro football through its new "That's how I see it" campaign. Read Full Article 
Deutsch Adds ECD in N.Y.August 25, 2008 NEW YORK Jeff Huggins, the freelance creative director leading Tylenol's "Feel better" rebranding campaign, has joined Deutsch here as evp, executive creative director. Read Full Article 
Taxi N.Y. Appoints ECDAugust 21, 2008 BOSTON Ron Smrczek (shown) takes over as ecd at Taxi's New York office effective Oct. 1. He succeeds Wayne Best, who left the shop in April. Read Full Article 
Mullen Names Innovation ChiefAugust 20, 2008 BOSTON Matt Fischvogt has joined Interpublic Group's Mullen in Wenham, Mass., in the new post of cd, innovation and integration. Read Full Article 
Miller Lite Evokes Classic PositioningAugust 20, 2008 CHICAGO Less than two months after the MillerCoors merger, company marketing execs have opted to tweak Miller Lite's NFL campaign by adding the tagline, "Great taste, less filling." Read Full Article 
Postaer Writes the 'Good Book'August 18, 2008 NEW YORK Steffan Postaer, chief creative at Euro RSCG in Chicago, has been grappling with his own spirituality and career path for years. How do you "do the right thing" when you are in the business of promoting six of the seven deadly sins? "By writing this book," says Postaer with a laugh His second novel, The Happy Soul Industry, a book about God hiring an ad agency to market heaven, is due out this month from Inkwater Press. Read Full Article 
Barbara Lippert's PodcastAugust 12, 2008 Our ad critic goes a second round with Euro RSCG exec Tom Messner, this time discussing politics and the presidential election. Topics include negative advertising, McCain's "celebrity" spot and some advice for Barack Obama. Read Full Article 
'Nonconformist' Rea Joins WiedenAugust 12, 2008 LOS ANGELES When new Wieden + Kennedy creative director Chad Rea closed his own independent 86 the Onions here last year, it was not with any sense of disappointment with the industry but rather "a sense of accomplishment," he said. Read Full Article 
Marco Heads to JWT in N.Y.August 11, 2008 NEW YORK Harvey Marco (shown), formerly ecd at Saatchi & Saatchi in Torrance, Calif., is heading to JWT in New York to steer its creative department under Ty Montague. Read Full Article 
Graf Makes Creative ChangesAugust 11, 2008 NEW YORK The creative leadership of two of Saatchi & Saatchi New York's key accounts -- JC Penney and General Mills -- has changed under chief creative officer Gerry Graf, who joined the Publicis Groupe shop six months ago. Read Full Article 
Mini Measures 'Carfun Footprint'August 08, 2008 DETROIT Mini Cooper has launched Carfunfootprint.com, which plays on the phrase "carbon footprint" and allows consumers to measure the output of their cars in terms of enjoyment. The site is part of a new campaign. Read Full Article
Saatchi L.A. ECD Marco to ExitAugust 06, 2008 LOS ANGELES Harvey Marco, who has led creative development on the Toyota account at Publicis Groupe's Saatchi & Saatchi, is leaving for an undisclosed opportunity, the shop confirmed. Read Full Article 
Arnold, SoCo Savor the 'Moments'August 06, 2008 NEW YORK To give its flat sales a shot, Southern Comfort will kick off its "Suspended moments" TV campaign via Arnold next month. One spot shows hipsters hitting the bar. Read Full Article 
Crandall 'Recommits' to Ground ZeroAugust 06, 2008 LOS ANGELES As Ground Zero CCO Court Crandall's second movie, A Lobster Tale, is released on DVD this week at rental outlets nationwide, he is perhaps counter intuitively recommitting himself to the agency he co-founded. Read Full Article 
Barbara Lippert's Podcast: 'Mad Men'August 05, 2008 Our resident ad critic Barbara Lippert talks with Tom Messner about the veracity of the latest episode of AMC's Mad Men. The series' take on the ad biz circa 1960 makes it look like a "buffoon industry," according to the latter. Read Full Article 
Team One Hires CD on LexusAugust 05, 2008 LOS ANGELES Saatchi & Saatchi’s Team One has hired Troy Kooper as a creative director to help guide integrated efforts on the national Lexus account. Read Full Article 
H&R Block Sues AmEx Over AdAugust 05, 2008 DETROIT H&R Block's people are not AmEx's people. At least that's the contention in a trademark infringement case filed by Block in U.S. District Court in the Western District of Missouri. Read Full Article 
Nike's Latest Ad Vehicle Comes Armor PlatedAugust 04, 2008 LOS ANGELES Hub Strategy's first assignment for the Nike 6.0 Extreme Sports Group led to the creation of an action-sports urban assault vehicle -- actually a converted 1959 amphibious tank-like truck -- initially tricked out by the agency for the Mountain Dew's Action Sports Tour. Read Full Article 
MDA Effort Ups Emotional AnteAugust 04, 2008 NEW YORK In an effort to intensify its emotional appeal to the general public and gain a firmer foothold in the media, the Muscular Dystrophy Association is launching a branding push. E.B. Lane in Phoenix fashioned the campaign. Read Full Article 
Rapp Collins Names Co-ECD in DallasJuly 31, 2008 BOSTON Rapp Collins said it has named Jorg Decker-Hibbel co-ecd in its Dallas office, where he now teams with Robert Anderson, also an ecd, on key clients such as Best Buy, Enterprise, Direct Energy and Luxottica. Read Full Article 
Sci Fi Tries Out TwitterJuly 30, 2008 NEW YORK Sci Fi Channel is trying out Twitter to build buzz for its new program, Eureka, by setting up an account in the persona of S.A.R.A.H., a talking AI house featured on the show. Read Full Article
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$70 Mil. Levitra Contacts Shops
September 05, 2008
NEW YORK Schering-Plough and GlaxoSmithKline have contacted agencies about creative duties on its Levitra brand, sources said. Major media spending on the erectile dysfunction drug totaled nearly $70 million last year and $40 million in the first half of 2008, according to Nielsen Monitor-Plus. BBDO has handled the business since 2005. Read Full Article
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