Sheraton Mixes Business, PleasureFebruary 03, 2010 As business travel picks up, a $20 million ad push bids consumers to "rediscover" the Sheraton brand. Read Full Article 
Healthy Choice Casts TV StarsJanuary 29, 2010 Julia Louis-Dreyfus (shown) and Jane Lynch star in a TV push promoting the entrees. Read Full Article 
Ameriprise Breaks $30 Mil. CampaignJanuary 25, 2010 IPG shop R/GA, a digital marketing specialist, fashioned the push for the financial services firm. Read Full Article 
Empire State Building Tries 'Real Magic'January 20, 2010 The Empire State Building has launched a campaign that aims to entice tourists to visit the Big Apple landmark. Read Full Article 
Meet the 'Gerber Generation'January 15, 2010 Gerber has something fresh on its plate: A new campaign launching today dubbed "The Gerber Generation." Read Full Article 
Music Stars, 'Uncut,' for GilletteJanuary 14, 2010 Black Eyed Peas' will.i.am, Tim McGraw, Mark Hoppus of Blink-182 and the All-American Rejects will be featured in the Gillette 'Uncut' campaign. Read Full Article 
Rebecca Romijn Makes Milk RunJanuary 13, 2010 The nation's milk processors have launched a social media-focused campaign that raises money for charity. Read Full Article 
Duracell Recharges With 'Smart Power'January 06, 2010 Duracell has unveiled the first TV ad for its Smart Power line of products, which includes energy-efficient portable power chargers, rechargeable batteries and LED flashlight technology. Read Full Article 
Arnold Bangs the Drum for CarnivalJanuary 06, 2010 Arnold makes some noise for Carnival Cruise Lines in spots with Todd Rundgren's "Bang the Drum All Day." Read Full Article 
Ft. Lauderdale Promo Follows the SunDecember 16, 2009 Starmark and the Greater Fort Lauderdale Convention and Visitors Bureau are looking to heat up Manhattan with a promo-driven push now being teased by 275 New York City taxis topped by giant pink flip-flops. Read Full Article
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Dove Super Bowl Play Scores With Men
February 09, 2010
The expensive ad buy pays off with a significant boost in buzz for the Unilever brand. Read Full Article
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Community
The Power of Reinvention
The Lemonade filmmaker asks: 'How do you want to be remembered?'
Read Full ArticleMore Guest Columnists
Super Bowl, Super Score
How advertising in the big game pays off big time for brands.
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ANA TV AND EVERYTHING VIDEO FORUM
The Association of National Advertisers stages this conference.
February 11, 2010 - February 11, 2010
Marriott Marquis, New York
AgencyScoop with AdweekMedia
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