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Haagen-Dazs 'Melts Slowly' in Asian Markets

November 05, 2009

Haagen-Dazs has embarked on a new branding and marketing campaign to emphasize its position as the super premium ice cream brand in key Asian markets Read Full Article

Movado Captures 'Gems'

November 04, 2009

Movado Group has launched a new campaign designed to utilize the sensuality of the human form -- photographed in unexpected ways -- as a backdrop for its jewelry designs. Read Full Article

De Beers Rings in Holiday Cheer

November 04, 2009

De Beers' 2009 holiday push will begin airing nationwide with the spotlight on the new Everlon Diamond Knot Collection. Read Full Article

Kodak Broadens Its 'Smile'

October 26, 2009

The Image giant introduces first new brand campaign since 2005. Read Full Article

State Farm Books Steve Harvey

October 20, 2009

State Farm has tapped Steve Harvey for a series of digital comedy shorts on a range of topics. Read Full Article

Skittles Spreads 'Liberation' in China

October 14, 2009

The Mars-owned brand tries to "un-trap" Chinese teens in digital push. Read Full Article

'White Gold' Milks Concept With Rock Opera

October 05, 2009

How do you take an over-the-top campaign about a spandex-wearing rock star who drinks milk from his guitar to "the next level"? Read Full Article

Gillette Kicks Off Spots With NFL's Matt Ryan

September 28, 2009

Procter & Gamble has introduced two new razors under the Gillette Fusion line, and is promoting the launch in a campaign starring Atlanta Falcons’ QB Matt Ryan. Read Full Article

CiCi's 'Bag Job' Unfolds

September 17, 2009

CiCi’s Pizza is taking on value-based burger chains with ads that tout its $5 buffet as “the real value meal.” Read Full Article

BK Promotes Hunger Relief With 'Meatballs'

September 17, 2009

The burger chain partners with an upcoming movie for new ad campaign. Read Full Article

Hot Dog, New Spots for Farmer John!

September 16, 2009

Mendelsohn Zien hopes to help Hormel bring stadium rock home in its first work for the Farmer John hot dogs brand. Read Full Article

Timberland Answers Call of the Wild

September 15, 2009

Timberland has launched a campaign that includes a TV spot that casts a trail runner as "bait" for wild animals. Read Full Article

HBO 'Imagines' Teddy Bears, Mimes

September 14, 2009

10,000 tiny teddy bears will be distributed around Manhattan this week as part of HBO's new "Imagine" branding campaign from BBDO. Read Full Article

BA to Travelers: Carpe Diem!

September 10, 2009

British Airways returned to TV this week for the first time in two years with a campaign that encourages travelers to seize opportunities. Read Full Article