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brinks

$120 Mil. Ad Push, New Name for Brink's

June 30, 2009

The entity is rolling out a $120 million ad campaign trumpeting the new moniker: Broadview Security. Read Full Article

cankles

Gold's Gym Advises: Say No to 'Cankles'

June 30, 2009

Gold's campaign focuses on "cankles," a slang term for fatty lower legs and ankles. Read Full Article

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MasterCard Says Blue Jeans are 'Priceless'

June 29, 2009

MasterCard and McCann Erickson invoke denim-clad pop-culture icons in a summer campaign tagged, "Break in your jeans." Read Full Article

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CITGO Kicks Off New Ad Campaign

June 29, 2009

To coincide with the start of the summer driving season, CITGO Petroleum kicked off its 2009 consumer advertising campaign this month. Read Full Article

TacoBell

Taco Bell Makes Cinema Ad Debut

June 29, 2009

Taco Bell is turning to cinema as it ramps up its "Why pay more?" campaign to push nine low-priced nine menu items. Read Full Article

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Dickies Gets Back to Work

June 26, 2009

Dickies aims to give its clothing a higher purpose in a new campaign tagged, "Wear with purpose." Read Full Article

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Don Omar Sings Jingle in AT&T Campaign

June 24, 2009

Don Omar stars in a new TV and radio campaign for AT&T promoting the LG Neon phone. Read Full Article

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Stevia Enters Battle of the Sweeteners

June 19, 2009

Stevia Extract In The Raw, one of the three major competitors in the zero-calorie, all natural sweetener category, is launching a campaign next week touting the purity of its ingredients. Read Full Article

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Mercedes Appeals to Reason

June 19, 2009

Mercedes-Benz USA's $75 million campaign to launch its 2010 E-Class model touts new technology. Read Full Article

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Sharpie Expresses Itself

June 15, 2009

Spots, breaking today, position the Sharpie marker brand as a value buy for the artistically inclined. Read Full Article

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Goodby Casts Luminox as 'Essential Gear'

June 12, 2009

Watch brand Luminox has come up with a new ad campaign that leans on its reputation as a tool for U.S. military and law enforcement. Read Full Article

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Alesha Dixon Fronts Toblerone Campaign

June 12, 2009

U.K. pop act Alesha Dixon is to front a new campaign for Toblerone chocolate, offering fans a free download of an exclusive new track. Read Full Article

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Monte Carlo Resort Pokes Fun at the Pretentious

June 11, 2009

The Monte Carlo Resort and Casino in Las Vegas puts an unconventional spin on luxury with its new ad campaign, "Unpretentiously luxurious." Read Full Article

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Aamco Takes Romance on the Road

June 11, 2009

Car-care giant Aamco said it is launching a $30 million campaign themed "The romance of the road." Read Full Article

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Starbucks Plays Up Zagat Rating

June 10, 2009

Starbucks today launched ads touting its newly earned accolade in Zagat's 2009 Fast Food survey: "No. 1 Best Coffee." Read Full Article

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Lights, Camera, iPhone: New Push Plays Up Video

June 09, 2009

The ability to shoot video is a key selling point for the iPhone 3GS, a point underscored in a new ad for the unit. Read Full Article

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Hormel's Spam as a Cure for the Blahs

June 08, 2009

A push for Hormel’s iconic canned-meat product comes at a time when sales of the item have soared. Read Full Article

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Ogilvy Casts Grape-Nuts as (Healthful) Guy Candy

June 04, 2009

In an unusual move for a traditional cereal, Grape-Nuts' new campaign from Ogilvy targets men. Read Full Article

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Jerky Taunts Fuel Oberto Mobile Push

June 03, 2009

Beef jerky isn't usually associated with cutting-edge technology, but one marketer in the category is claiming success with a mobile campaign. Read Full Article

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Arnold, Legacy Get Back to Work

May 29, 2009

New "Truth" ads stage mock job interviews and ask real people if they "have what it takes" to be tobacco execs. Read Full Article

dd

Dre Debuts 'Detox' in Dr Pepper Ad

May 29, 2009

Hip-hop icon Dr. Dre debuts new song in spot for Dr Pepper. Read Full Article

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Sunkist Soda Aims for 'Awesome'

May 28, 2009

Sunkist is using everything from break dancing grannies to basketball phenom "Baby Jordan" to show that it contains "12 ounces of awesome." Read Full Article

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Food Lion Stages Safari

May 28, 2009

Food Lion this week broke a TV campaign aimed at shoppers looking for bargains. Read Full Article

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Arnold Tries 'Bigger, Better' for Tyson's Wright Brand

May 27, 2009

Tyson Foods' Wright Brand is introducing this month "bigger, better" packaging for its bacon line, via a radio, PR and digital push by Havas' Arnold. Read Full Article

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A-B, Nascar's Petty Launch Designated-Driver Push

May 26, 2009

Nascar driver Richard Petty and Anheuser-Busch are teaming up on a new Budweiser responsibility campaign aimed at reminding fans to use a designated driver. Read Full Article

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