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guinness

Guinness Goes 'Bold'

November 18, 2009

Guinness is going bold with a new ad push. Themed "Fortune favors the bold," the campaign, which began on Nov. 9, includes television spots and social media efforts. Read Full Article

lips

Virgin Mobile Breaks First Work From BBH

November 18, 2009

The ads show people whose mouths appear literally connected to their phones. Read Full Article

cs

Credit Suisse Starts Global Push

November 12, 2009

Credit Suisse has launched a global advertising campaign, created by Havas' Euro RSCG in London, to communicate its revised brand positioning to clients. Read Full Article

VW

VW India Launches First Brand Work

November 11, 2009

German car manufacturer VW has rolled out its first TV commercial in India with a single aim to create and drive brand awareness. Read Full Article

welch

Welch's Heads to the Vineyards

November 11, 2009

Welch's is gearing up to promote its grapes and the vineyards they come from. Read Full Article

haagen

Haagen-Dazs 'Melts Slowly' in Asian Markets

November 05, 2009

Haagen-Dazs has embarked on a new branding and marketing campaign to emphasize its position as the super premium ice cream brand in key Asian markets Read Full Article

movado

Movado Captures 'Gems'

November 04, 2009

Movado Group has launched a new campaign designed to utilize the sensuality of the human form -- photographed in unexpected ways -- as a backdrop for its jewelry designs. Read Full Article

debeers

De Beers Rings in Holiday Cheer

November 04, 2009

De Beers' 2009 holiday push will begin airing nationwide with the spotlight on the new Everlon Diamond Knot Collection. Read Full Article

kodak

Kodak Broadens Its 'Smile'

October 26, 2009

The Image giant introduces first new brand campaign since 2005. Read Full Article

harvey

State Farm Books Steve Harvey

October 20, 2009

State Farm has tapped Steve Harvey for a series of digital comedy shorts on a range of topics. Read Full Article

skitles china

Skittles Spreads 'Liberation' in China

October 14, 2009

The Mars-owned brand tries to "un-trap" Chinese teens in digital push. Read Full Article

white gold

'White Gold' Milks Concept With Rock Opera

October 05, 2009

How do you take an over-the-top campaign about a spandex-wearing rock star who drinks milk from his guitar to "the next level"? Read Full Article

football

Gillette Kicks Off Spots With NFL's Matt Ryan

September 28, 2009

Procter & Gamble has introduced two new razors under the Gillette Fusion line, and is promoting the launch in a campaign starring Atlanta Falcons’ QB Matt Ryan. Read Full Article

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Best Advertising Campaigns Uncovered


From popular magazine ads to the best advertising being touted in the world of advertising news, the bottom line is…advertising budgets are bigger than ever before, especially when it comes to rolling out new campaigns. Adweek takes a closer look at the advertisers who are aiming to cut through the clutter and stay on the consumers mind.


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