Miguel Promotes AT&T's Mi PortalJuly 24, 2008 NEW YORK AT&T has tapped Latin crooner Luis Miguel to help promote the relaunch of its bilingual Web site, Mi Portal, and to entice online users with exclusive subscriber-only music videos and interview content. Read Full Article 
Carl's Jr. Pumps Up Breakfast SandwichJuly 23, 2008 NEW YORK CKE Restaurants continues to live up to its reputation of serving up "food porn" (as the Center for Science in the Public Interest, Washington, so colorfully called its Hardee's Thickburgers). This week, Carl's Jr. introduced its "Monster Breakfast Sandwich." Read Full Article Pats Star Returns in Ads for Papa Gino'sJuly 22, 2008 BOSTON It's "Papa Time" at Papa Gino's in new spots from independent Connelly Partners here that once again star New England Patriots linebacker Tedy Bruschi. Read Full Article 
Camry 'Gets Real' in Latino-targeted PushJuly 21, 2008 NEW YORK It's a classic case of perception vs. reality. In a pair of unscripted TV spots breaking today, Toyota challenges Hispanic consumers who have a need for speed and performance to test drive the 2009 Camry with a pro driver and rethink their preconceived notions. Read Full Article 
P&G Offers Money-Back Guarantee on SwifferJuly 21, 2008 NEW YORK In this sluggish economy, Procter & Gamble has rolled out a new ad campaign for its Swiffer brand that aims to instill consumer confidence in the household-care sector. Read Full Article 
McCann Touts MLB's Post-SeasonJuly 18, 2008 NEW YORK The 2008 season may only be just past the half-way mark, but Major League Baseball this week rolls out a McCann Erickson campaign for the post-season starring actor Rick Gonzalez as a baseball blogger. Read Full Article Gummi Bursts Juice Up TV, OnlineJuly 18, 2008 NEW YORK As Mars expands its line of Starburst candies with the addition of Gummi Bursts, an integrated ad campaign comprising TV and online elements was unleashed this week using the tagline "Share something juicy." Read Full Article Reebok Casts Vince Young in New AdsJuly 17, 2008 NEW YORK With the 2008 NFL season fast approaching, Reebok this week will team with quarterback Vince Young to unveil the VY Electrify football cleat and trainer. Read Full Article 
Cigna Says, 'Feel Better'July 16, 2008 NEW YORK Amid rising unemployment rates and a healthcare crisis that's bound to be top of mind for voters this fall, health insurance company Cigna has launched a campaign aimed at changing the way consumers perceive the brand. Read Full Article 
Dial to Unwrap 'Clean Hands' CampaignJuly 15, 2008 NEW YORK Dial Complete is launching an effort that centers on an online video contest, via YouTube, where contestants submit their most creative take on hand washing. Read Full Article 
Hilton Jumps In With $15 Mil. Olympics PushJuly 11, 2008 CHICAGO Every major hotel company has a portfolio of brands targeting travelers or a specific demographic, but only Hilton is putting down big money on an integrated umbrella campaign -- including TV and Olympic sponsorship -- for its nine brands. Read Full Article 
JVC Mobile Kicks Off 'Carstereoke'July 10, 2008 DETROIT JVC Mobile is taking karaoke on the road by asking consumers to submit videos of themselves singing a favorite tune in their cars for a chance to win a JVC Mobile car stereo system and other prizes. The "carstereoke" campaign and contest began this week. Read Full Article 
CBS Touts 'Greatest American Dog'July 09, 2008 NEW YORK CBS literally "puts on the dog" to promote Greatest American Dog, a reality series that bows tomorrow night. Read Full Article 
Sprint Seeks SelloutsJuly 03, 2008 NEW YORK Sell out your pets, your family and friends! A YouTube contest launched this week by Goodby, Silverstein & Partners asks consumers to "Sell Out with Sprint" to promote the new Samsung Instinct touch phone. Read Full Article 
Martini & Rossi Revives Warhol AdsJuly 03, 2008 DETROIT To generate new interest in vermouth, Martini & Rossi is bringing back some vintage Warhol. Martini & Rossi is partnering with the Andy Warhol Foundation to launch four "new" print ads featuring illustrations created by the late pop artist. "Warhol's take on taste" breaks this month in lifestyle magazines. Read Full Article 
Tecate Takes Bilingual ApproachJune 30, 2008 NEW YORK Mexican brand Tecate Light this week will embark on a dual English-Spanish multimedia strategy targeting U.S.-born Hispanic males. Read Full Article Scion Heats Up With Limited Edition xDJune 26, 2008 NEW YORK Scion will produce only 2,000 units of the xD RS 1.0. But the automaker is not thinking small when it comes to marketing the limited edition car, with a new campaign launching this week and costumed street teams hitting major U.S. cities to distribute handouts. Read Full Article 
Euro RSCG Gives Voice to the HomelessJune 25, 2008 NEW YORK When Rich Russo, creative director at Euro RSCG here, read New York's March article "A Night on the Streets" about Mayor Michael Bloomberg and the rising number of homeless in the city, the native New Yorker immediately knew he could bring the words to life in a compelling way. Read Full Article 
'Mad Men' to Gain Brand RecognitionJune 25, 2008 NEW YORK JWT this week said that it would run a brand spot on the upcoming release of the Mad Men DVD set, featuring creative that spells out the words "mad men" using letters and logos from the ad agency's global client roster. Read Full Article 
Lincoln Unleashes 'MadCrazyLove'June 24, 2008 DETROIT Lincoln will break a campaign for its MKS sedan tonight with a three-minute spot, "MadCrazyLove" -- also the name of the campaign -- running during the Black Entertainment Television Awards pre-show. Read Full Article 
Riney Intros U.S. Cellular CampaignJune 23, 2008 LOS ANGELES Having spent more than a year "getting to know the soul" of U.S. Cellular, Publicis and Hal Riney's first work for the brand breaks today with the new tagline "Believe in something better." Read Full Article 
Chase Starts Hispanic PushJune 20, 2008 NEW YORK Chase mounts a nationwide TV and radio push this month, employing the financial institution's new tag, "Juntos se puede" ("Together we can") to showcase services that can help Latinos manage their money. (Shown: a scene from "Bodeguero.") Read Full Article 
Corona Extra Taps Latino PrideJune 20, 2008 CHICAGO "Nuestro orgullo. Nuestra cerveza." That's Crown Imports' tagline, which translates to "Our Pride. Our Beer," for the latest Corona Extra TV and radio campaign, targeting Latinos with Caribbean roots. Read Full Article 
Sony Ericsson WTA Seeks Net Gains in New CampaignJune 19, 2008 NEW YORK The Sony Ericsson World Tennis Association Tour this week will unveil a global campaign that is being called the biggest push in the tour's history. Read Full Article 
Chicago Mayor Stars in White Sox SpotJune 17, 2008 LOS ANGELES Energy BBDO's new campaign for the Chicago White Sox shows star players responding to fans in the stands holding signs with signs of their own. And now Chicago Mayor Richard M. Daley has flashed his own: I want in. Read Full Article
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Havas Posts Record 8% First-Half Organic Gain
July 25, 2008
BOSTON Riding strong Asia-Pacific results and surpassing most analysts' expectations, Havas today reported record first-half organic revenue growth of 8 percent to approximately $1.184 billion. (Havas CEO Fernando Rodes Vila is shown.) Read Full Article
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Philly's Red Tettemer is mad for 'Mad Men'
Philadelphia agency Red Tettemer won us over a few months back with their staffer's topless homage ...
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The World of 'Green Advertising'
If you recently happened to turn on the television, surf the Internet or leaf through a magazine, you'll noticed that "green" is no longer only the favorite color of environmental groups. "Green" has become "mainstream" and turned into a big business.
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Cultural Movements Usurp Traditional Marketing
I've written extensively about Cultural Movements. They have the power in this digital world of ours to create huge new brands, rip down governments and break age-old traditions.
Read Full ArticleMore Guest ColumnistsFOURTH ANNUAL IMAGES IN ADVERTISING AWARDS
Commercial Closet Association recognizes the best gay and lesbian advertisements of 2007.
July 28, 2008 - July 28, 2008
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