$120 Mil. Ad Push, New Name for Brink'sJune 30, 2009 The entity is rolling out a $120 million ad campaign trumpeting the new moniker: Broadview Security. Read Full Article 
Gold's Gym Advises: Say No to 'Cankles'June 30, 2009 Gold's campaign focuses on "cankles," a slang term for fatty lower legs and ankles. Read Full Article 
MasterCard Says Blue Jeans are 'Priceless'June 29, 2009 MasterCard and McCann Erickson invoke denim-clad pop-culture icons in a summer campaign tagged, "Break in your jeans." Read Full Article 
CITGO Kicks Off New Ad CampaignJune 29, 2009 To coincide with the start of the summer driving season, CITGO Petroleum kicked off its 2009 consumer advertising campaign this month. Read Full Article 
Taco Bell Makes Cinema Ad DebutJune 29, 2009 Taco Bell is turning to cinema as it ramps up its "Why pay more?" campaign to push nine low-priced nine menu items. Read Full Article 
Dickies Gets Back to WorkJune 26, 2009 Dickies aims to give its clothing a higher purpose in a new campaign tagged, "Wear with purpose." Read Full Article 
Don Omar Sings Jingle in AT&T CampaignJune 24, 2009 Don Omar stars in a new TV and radio campaign for AT&T promoting the LG Neon phone. Read Full Article 
Stevia Enters Battle of the SweetenersJune 19, 2009 Stevia Extract In The Raw, one of the three major competitors in the zero-calorie, all natural sweetener category, is launching a campaign next week touting the purity of its ingredients. Read Full Article 
Mercedes Appeals to ReasonJune 19, 2009 Mercedes-Benz USA's $75 million campaign to launch its 2010 E-Class model touts new technology. Read Full Article 
Sharpie Expresses ItselfJune 15, 2009 Spots, breaking today, position the Sharpie marker brand as a value buy for the artistically inclined. Read Full Article 
Goodby Casts Luminox as 'Essential Gear'June 12, 2009 Watch brand Luminox has come up with a new ad campaign that leans on its reputation as a tool for U.S. military and law enforcement. Read Full Article 
Alesha Dixon Fronts Toblerone CampaignJune 12, 2009 U.K. pop act Alesha Dixon is to front a new campaign for Toblerone chocolate, offering fans a free download of an exclusive new track. Read Full Article 
Monte Carlo Resort Pokes Fun at the PretentiousJune 11, 2009 The Monte Carlo Resort and Casino in Las Vegas puts an unconventional spin on luxury with its new ad campaign, "Unpretentiously luxurious." Read Full Article 
Aamco Takes Romance on the RoadJune 11, 2009 Car-care giant Aamco said it is launching a $30 million campaign themed "The romance of the road." Read Full Article 
Starbucks Plays Up Zagat RatingJune 10, 2009 Starbucks today launched ads touting its newly earned accolade in Zagat's 2009 Fast Food survey: "No. 1 Best Coffee." Read Full Article 
Lights, Camera, iPhone: New Push Plays Up VideoJune 09, 2009 The ability to shoot video is a key selling point for the iPhone 3GS, a point underscored in a new ad for the unit. Read Full Article 
Hormel's Spam as a Cure for the BlahsJune 08, 2009 A push for Hormel’s iconic canned-meat product comes at a time when sales of the item have soared. Read Full Article 
Ogilvy Casts Grape-Nuts as (Healthful) Guy CandyJune 04, 2009 In an unusual move for a traditional cereal, Grape-Nuts' new campaign from Ogilvy targets men. Read Full Article 
Jerky Taunts Fuel Oberto Mobile PushJune 03, 2009 Beef jerky isn't usually associated with cutting-edge technology, but one marketer in the category is claiming success with a mobile campaign. Read Full Article 
Arnold, Legacy Get Back to WorkMay 29, 2009 New "Truth" ads stage mock job interviews and ask real people if they "have what it takes" to be tobacco execs. Read Full Article 
Dre Debuts 'Detox' in Dr Pepper AdMay 29, 2009 Hip-hop icon Dr. Dre debuts new song in spot for Dr Pepper. Read Full Article 
Sunkist Soda Aims for 'Awesome'May 28, 2009 Sunkist is using everything from break dancing grannies to basketball phenom "Baby Jordan" to show that it contains "12 ounces of awesome." Read Full Article 
Food Lion Stages SafariMay 28, 2009 Food Lion this week broke a TV campaign aimed at shoppers looking for bargains. Read Full Article 
Arnold Tries 'Bigger, Better' for Tyson's Wright BrandMay 27, 2009 Tyson Foods' Wright Brand is introducing this month "bigger, better" packaging for its bacon line, via a radio, PR and digital push by Havas' Arnold. Read Full Article 
A-B, Nascar's Petty Launch Designated-Driver PushMay 26, 2009 Nascar driver Richard Petty and Anheuser-Busch are teaming up on a new Budweiser responsibility campaign aimed at reminding fans to use a designated driver. Read Full Article
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In the Shadow of the Founders
July 05, 2009
Larger-than-life personalities have been the lifeblood of advertising, one of the business world's most idiosyncratic enclaves. Individuals who shoulder the risk of starting an agency do so to challenge the status quo and to assert a personal creative point of view. How do you institutionalize and pass on such unique manifestations of human nature? Read Full Article
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For the Love of the Game
Gaming may well be the best brand medium in history. Games are a most unlikely modern medium -- one where consumers willingly spend huge sums of time, are relaxed, focused and eschew multi-tasking, and one where consumers are open to interacting with brands. Games are magical.
Read Full ArticleMore Guest Columnists
Pump Down the Volume
Anna G. Eshoo is a member of the U.S. House of Representatives from California. Loud TV commercials really bug her.
Read Full ArticleMore Robert Thompson
MEDIA IN CRISIS
Gotham Media Ventures hosts a breakfast and panel discussion titled "Media in Crisis: Is There a Way Out?"
July 08, 2009 - July 08, 2009
The Samsung Experience, Time Warner Center, New York
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