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Miguel Promotes AT&T's Mi Portal

July 24, 2008

NEW YORK AT&T has tapped Latin crooner Luis Miguel to help promote the relaunch of its bilingual Web site, Mi Portal, and to entice online users with exclusive subscriber-only music videos and interview content. Read Full Article

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Carl's Jr. Pumps Up Breakfast Sandwich

July 23, 2008

NEW YORK CKE Restaurants continues to live up to its reputation of serving up "food porn" (as the Center for Science in the Public Interest, Washington, so colorfully called its Hardee's Thickburgers). This week, Carl's Jr. introduced its "Monster Breakfast Sandwich." Read Full Article

Pats Star Returns in Ads for Papa Gino's

July 22, 2008

BOSTON It's "Papa Time" at Papa Gino's in new spots from independent Connelly Partners here that once again star New England Patriots linebacker Tedy Bruschi. Read Full Article

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Camry 'Gets Real' in Latino-targeted Push

July 21, 2008

NEW YORK It's a classic case of perception vs. reality. In a pair of unscripted TV spots breaking today, Toyota challenges Hispanic consumers who have a need for speed and performance to test drive the 2009 Camry with a pro driver and rethink their preconceived notions. Read Full Article

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P&G Offers Money-Back Guarantee on Swiffer

July 21, 2008

NEW YORK In this sluggish economy, Procter & Gamble has rolled out a new ad campaign for its Swiffer brand that aims to instill consumer confidence in the household-care sector. Read Full Article

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McCann Touts MLB's Post-Season

July 18, 2008

NEW YORK The 2008 season may only be just past the half-way mark, but Major League Baseball this week rolls out a McCann Erickson campaign for the post-season starring actor Rick Gonzalez as a baseball blogger. Read Full Article

Gummi Bursts Juice Up TV, Online

July 18, 2008

NEW YORK As Mars expands its line of Starburst candies with the addition of Gummi Bursts, an integrated ad campaign comprising TV and online elements was unleashed this week using the tagline "Share something juicy." Read Full Article

Reebok Casts Vince Young in New Ads

July 17, 2008

NEW YORK With the 2008 NFL season fast approaching, Reebok this week will team with quarterback Vince Young to unveil the VY Electrify football cleat and trainer. Read Full Article

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Cigna Says, 'Feel Better'

July 16, 2008

NEW YORK Amid rising unemployment rates and a healthcare crisis that's bound to be top of mind for voters this fall, health insurance company Cigna has launched a campaign aimed at changing the way consumers perceive the brand. Read Full Article

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Dial to Unwrap 'Clean Hands' Campaign

July 15, 2008

NEW YORK Dial Complete is launching an effort that centers on an online video contest, via YouTube, where contestants submit their most creative take on hand washing. Read Full Article

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Hilton Jumps In With $15 Mil. Olympics Push

July 11, 2008

CHICAGO Every major hotel company has a portfolio of brands targeting travelers or a specific demographic, but only Hilton is putting down big money on an integrated umbrella campaign -- including TV and Olympic sponsorship -- for its nine brands. Read Full Article

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JVC Mobile Kicks Off 'Carstereoke'

July 10, 2008

DETROIT JVC Mobile is taking karaoke on the road by asking consumers to submit videos of themselves singing a favorite tune in their cars for a chance to win a JVC Mobile car stereo system and other prizes. The "carstereoke" campaign and contest began this week. Read Full Article

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CBS Touts 'Greatest American Dog'

July 09, 2008

NEW YORK CBS literally "puts on the dog" to promote Greatest American Dog, a reality series that bows tomorrow night. Read Full Article

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Sprint Seeks Sellouts

July 03, 2008

NEW YORK Sell out your pets, your family and friends! A YouTube contest launched this week by Goodby, Silverstein & Partners asks consumers to "Sell Out with Sprint" to promote the new Samsung Instinct touch phone. Read Full Article

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Martini & Rossi Revives Warhol Ads

July 03, 2008

DETROIT To generate new interest in vermouth, Martini & Rossi is bringing back some vintage Warhol. Martini & Rossi is partnering with the Andy Warhol Foundation to launch four "new" print ads featuring illustrations created by the late pop artist. "Warhol's take on taste" breaks this month in lifestyle magazines. Read Full Article

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Tecate Takes Bilingual Approach

June 30, 2008

NEW YORK Mexican brand Tecate Light this week will embark on a dual English-Spanish multimedia strategy targeting U.S.-born Hispanic males. Read Full Article

Scion Heats Up With Limited Edition xD

June 26, 2008

NEW YORK Scion will produce only 2,000 units of the xD RS 1.0. But the automaker is not thinking small when it comes to marketing the limited edition car, with a new campaign launching this week and costumed street teams hitting major U.S. cities to distribute handouts. Read Full Article

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Euro RSCG Gives Voice to the Homeless

June 25, 2008

NEW YORK When Rich Russo, creative director at Euro RSCG here, read New York's March article "A Night on the Streets" about Mayor Michael Bloomberg and the rising number of homeless in the city, the native New Yorker immediately knew he could bring the words to life in a compelling way. Read Full Article

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'Mad Men' to Gain Brand Recognition

June 25, 2008

NEW YORK JWT this week said that it would run a brand spot on the upcoming release of the Mad Men DVD set, featuring creative that spells out the words "mad men" using letters and logos from the ad agency's global client roster. Read Full Article

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Lincoln Unleashes 'MadCrazyLove'

June 24, 2008

DETROIT Lincoln will break a campaign for its MKS sedan tonight with a three-minute spot, "MadCrazyLove" -- also the name of the campaign -- running during the Black Entertainment Television Awards pre-show. Read Full Article

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Riney Intros U.S. Cellular Campaign

June 23, 2008

LOS ANGELES Having spent more than a year "getting to know the soul" of U.S. Cellular, Publicis and Hal Riney's first work for the brand breaks today with the new tagline "Believe in something better." Read Full Article

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Chase Starts Hispanic Push

June 20, 2008

NEW YORK Chase mounts a nationwide TV and radio push this month, employing the financial institution's new tag, "Juntos se puede" ("Together we can") to showcase services that can help Latinos manage their money. (Shown: a scene from "Bodeguero.") Read Full Article

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Corona Extra Taps Latino Pride

June 20, 2008

CHICAGO "Nuestro orgullo. Nuestra cerveza." That's Crown Imports' tagline, which translates to "Our Pride. Our Beer," for the latest Corona Extra TV and radio campaign, targeting Latinos with Caribbean roots. Read Full Article

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Sony Ericsson WTA Seeks Net Gains in New Campaign

June 19, 2008

NEW YORK The Sony Ericsson World Tennis Association Tour this week will unveil a global campaign that is being called the biggest push in the tour's history. Read Full Article

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Chicago Mayor Stars in White Sox Spot

June 17, 2008

LOS ANGELES Energy BBDO's new campaign for the Chicago White Sox shows star players responding to fans in the stands holding signs with signs of their own. And now Chicago Mayor Richard M. Daley has flashed his own: I want in. Read Full Article

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