Agencies Seek the Right MixJune 30, 2008 At any good agency, in five years there will be little distinction between digital creative executives and their traditional counterparts. At some agencies that is already changing, but not quickly enough to keep pace with technology and consumer behavior. Too often, traditional creatives view the role of digital execs as a back-end resource focused on executing others' ideas. And those in digital have not necessarily thought of their work in big conceptual terms or exerted enough influence over the creative process or with clients. (R/GA's Robert Rasmussen is shown.) Read Full Article 
Profile: Steve LambertJune 30, 2008 Steve Lambert, a conceptual artist and co-founder of the Anti-Advertising Agency, is, depending on your perspective, a wry cultural critic or a loose cannon who must be stopped. Read Full Article 
Talk Dirty to MeJune 23, 2008 In a new Cottonelle commercial, people fall on their butts while rollerblading, perch on bike fenders and sit on scorching car hoods. "The world can be tough on bottoms," intones a voiceover. "But you can do one kind thing for yours. Treat yourself to a little Cottonelle comfort. And be kind to your behind." Read Full Article 
Profile: Niels SchuurmansJune 23, 2008 "Being the youngest of five children, it was either be heard or be forgotten," says Niels Schuurmans, who has applied that lesson in every phase of his career. Read Full Article 
Profile: Colleen DeCourcyJune 16, 2008 In a few years, the International Advertising Festival in Cannes may not even include a Cyber category, predicts Colleen De-Courcy, jury president of that competition at this year's event. Read Full Article 
Milking the InternetJune 09, 2008 MySpace was used to help launch the latest "Milk mustache" ads (including one featuring Miley Cyrus, and one with Batman -- a tie-in with the upcoming Dark Knight movie). Also, behind-the-scenes videos such as one documenting Cyrus' "Milk mustache" photo session are being posted. Read Full Article 
Profile: Jane RockwellJune 09, 2008 As Jane Rockwell leaves the studios of Fox affiliate KDFW, she knows she's put on "a good play" for new client Expedia.com during Good Morning Dallas. She arrived in town the previous day, having meticulously groomed an Expedia employee to banter on air with the local talent about affordable family vacations. "Fortunately, we had to do very little media training," Rockwell says of the rep. "She's a natural." Read Full Article 
Ideas That InspireMay 26, 2008 It's not every day that an agency gets an assignment to celebrate a country's new beginning. But Fisnik Ismail's agency, Ogilvy in Kosovo, did not actually have the official government assignment to commemorate the Serbian province's independence earlier this year. Read Full Article 
Profile: Ralph SteadmanMay 26, 2008 Mess up. So says the famed British illustrator Ralph Steadman, who believes going off track is the key to creativity. In fact, if it weren't for his own clumsiness, Steadman explains from his home studio in Kent, England, the distinctive blot-filled illustrations that define his work and his decades-long partnership with the late Hunter S. Thompson would never have happened. Read Full Article 
Volkswagen's Public Polling Pays OffMay 19, 2008 Visit Volkswagen's "What the people want" microsite and the first thing you'll hear is the squeaky brakes of Max, the talking classic Beetle who stars in his own celebrity-filled talk show in TV spots, as he rolls up to a feedback-producing microphone. Pause too long before taking part in the central attraction of the site -- the yes or no voting area that asks questions ranging from "Do you want bloggers to shut up?" to "Do you want to live forever?" -- and the playful black bug pipes up with one of several encouraging comments in his exaggerated German accent: "Don't be a scary rabbit, go ahead and vote!" or "I can't vote for you, I don't have any hands." Read Full Article 
Profile: Tommy MeansMay 19, 2008 Mekanism founder Tommy Means is best known for his work directing viral Web videos. But he is about to make his mark in the movies with this month's theatrical release of Surfwise, a feature-length documentary he produced with Vanity Fair editor Graydon Carter and mogul Mark Cuban. Read Full Article 
Profile: Marcello SerpaMay 12, 2008 Being recognized for lifetime achievement at the age of 45 seems a little premature, even to Marcello Serpa, creative director of one of Brazil's most honored creative agencies, Almap-BBDO in Sao Paulo. This week, the art director will be presented the 2008 Clio Awards Lifetime Achievement Award. Read Full Article
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Hyatt Hotels Eyes 5 Finalists
July 03, 2008
NEW YORK Hyatt Hotels has selected five finalists to compete for global brand image duties. A company representative declined to name the agencies but sources identified them as The Martin Agency, BBDO, Cutwater, BBH and Publicis & Hal Riney. Estimated billings are in the $40 million range. Read Full Article
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In This Together
The new guidelines for online video ads published by the Interactive Advertising Bureau (IAB) are an important foundation that those of us in the online video and advertising industries can build upon as we seek to turn the viral video phenomena into a powerful marketing vehicle.
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Workingman's Cannes
In the winter of 1988, during my sophomore year in college, I spent a chilly January in Cannes. To this day the only French I truly mastered was, "Bonjour, je voudrais un sandwich -- trois tranches du jambon et fromage -- et un biere, s'il vous plait."
Read Full ArticleMore Guest ColumnistsANA's MARKETING ACCOUNTABILITY CONFERENCE
Themed "The Road to Marketing Credibility," marketers at this Association of National Advertisers event will discuss measurement and internal accountability practices.
July 13, 2008 - July 15, 2008
Ritz-Carlton Laguna Niguel, Dana Point, Calif.
URL: www.ana.net/events
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