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Climate Control

July 05, 2009

The push invites consumers and ad agencies worldwide to come up with creative ways to pressure world leaders to devise what Kofi Annan describes as "practical solutions [to] the greatest humanitarian challenge that mankind has faced." Read Full Article

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Profile: Steven Addis

June 14, 2009

Steven Addis, CEO of Addis Creson, doesn't put much stock in titles or disciplinary designations. "Are we an agency or a branding firm? I don't really care," he says. Read Full Article

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The 5 Worst (and Best) Ad Songs of All Time

June 02, 2009

The right song can help a product shine -- but the wrong one can hit an off note. Billboard breaks down the top and bottom five. Read Full Article

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Using Twitter to Do Good

May 31, 2009

The Bob Woodruff Foundation, a nonprofit supporting wounded soldiers that had raised money and awareness mainly through an annual comedy event, has a new -- and ambitious -- goal: To raise $1.65 million, or $1 for every American soldier who has served in Afghanistan and Iraq since 9/11 through a Twitter campaign. Read Full Article

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Like Lambs to the Slaughter

May 25, 2009

One of the biggest award winners in digital this year is Crispin Porter + Bogusky's "Whopper Sacrifice" campaign for Burger King, a Facebook application that claimed that "friendship is strong, but the Whopper is stronger." Read Full Article

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Q&A: Doug Pray

May 07, 2009

Director Doug Pray says the legends of advertising exude true creative spirit, not unlike underground artists. Read Full Article

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