Crowd ControlNovember 02, 2009 Is turning to the masses for creative input a quick fix or the way of the future? Read Full Article 
The New Mini-SeriesOctober 19, 2009 TV networks and marketers further blur the lines between ads and shows. Read Full Article 
Dell Coins ExpressionOctober 12, 2009 The No.2 PC maker's custom-designed laptops try to stand out from the crowd. Read Full Article 
Selling the Electric CarOctober 05, 2009 With rollouts just around the corner, automakers concede that they and their agencies face a substantial hurdle: changing the consumer perception that electric cars are more trouble than they're worth. Issues include "range" anxiety -- the fear batteries will run out before drivers reach home due to a virtually nonexistent charging infrastructure -- to higher price points and the need to learn about the various options in the new category. Read Full Article
|
ADWEEK'S CREATIVE NEWSLETTER
A weekly newsletter focusing on the creative community: New campaigns, personnel moves and much more.
|
SUBSCRIBE
Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.
|
Advertising News PowerhouseAdweek is the most trusted source for advertising executives to look to for the hottest advertising industry information out there. Hot topics, including over-the-top TV ads, and how much money the top TV execs are pulling in, are all covered on Adweek. It is the one resource in the advertising industry demand. Sign up for our Advertising Newsletter today! |
Video
ADVERTISEMENT
News
Social Media Users Really Are More Social
November 20, 2009
Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media. The study revealed that social media tools now play a key role in keeping consumers connected. Read Full Article
ADVERTISEMENT
Community
Solutions to IP Pitfalls
Wide agreement exists about the risks for agencies in revealing their ideas, proprietary processes and work product during the agency review process.
Read Full ArticleMore Guest Columnists
Why Rent When You Can Own?
Online, we tend to think of media as falling into two buckets: "professional" digital media properties that make money through advertising; and social media.
Read Full ArticleMore Guest Columnists
NSF ADCHIEVEMENT AWARDS 2010
Nov. 30, 2009 is the entry deadline for the National Sports Forum's annual advertising excellence in sports awards, to be presented Feb. 1-3, 2010, in Baltimore.
November 30, 2009 - November 30, 2009
NSF, San Diego
AdweekMedia Connect
Introducing AdweekMedia Connect , your insider community featuring live chats, discounts, contests and more!
Exclusive Benefits