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Poetry in Motion

July 05, 2009

It's probably safe to say that an ad campaign aimed at the Jackass crowd (males 18-24) has never before quoted the poetry of Walt Whitman so extensively (if at all). So naysayers might be moved to dismiss this raw, exciting -- even brainy -- new Levi's work, the first from Wieden + Kennedy, as pretentious.

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Barbara Lippert

Bernbach's Fatal Flaws

June 28, 2009

As we wrap up awards season, it seems everyone in advertising is disgruntled about something.

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Hot (or Not) at Cannes

June 21, 2009

Ah, Cannes. The sun, the fun, the sex. Wait, given the burning worldwide economic recession, is anyone having fun, or sex, in advertising?

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Dove Can't Compare

June 14, 2009

It's excruciating to see a brand like Dove undermine its exquisitely nurtured image equity for a low-cost spot involving countless repetitions of the word "scum."

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GM Turns a Corner

June 07, 2009

Imagine getting the brief from General Motors: Create a TV spot that acknowledges we're in Chapter 11 bankruptcy, without using the words Chapter 11 or bankruptcy. Be transparent but not entirely clear. Show why this is the best thing that could have happened to us, other than it not happening.

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Ally Ponies Up the Goods

May 31, 2009

I can't remember what I was watching when the hidden-camera footage from one of BBH's new spots for Ally Bank, showing a boy and a truck, popped up. I do recall it jumped off the screen like a lightning bolt.

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Blank Verses at the CLIOs

May 25, 2009

In "Man Out of Time," Elvis Costello sings about a man with a "heart like a fridge" and a "German sense of humor." Well, a slightly odd and ad-based (but still technically German) sense of humor informs the campaign that won the Grand CLIO for Innovative Media.

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Chrome Gets Some Polish

May 10, 2009

A short film called You and Your Browser sounds about as promising as You and Your Bronchial Tract. But it is, in fact, a delightful little cartoon, one of 11 brief films created by illustrators, animators and production companies to promote Chrome, the open-source Web browser from Google.

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