It's probably safe to say that an ad campaign aimed at the Jackass crowd (males 18-24) has never before quoted the poetry of Walt Whitman so extensively (if at all). So naysayers might be moved to dismiss this raw, exciting -- even brainy -- new Levi's work, the first from Wieden + Kennedy, as pretentious.
It's excruciating to see a brand like Dove undermine its exquisitely nurtured image equity for a low-cost spot involving countless repetitions of the word "scum."
Imagine getting the brief from General Motors: Create a TV spot that acknowledges we're in Chapter 11 bankruptcy, without using the words Chapter 11 or bankruptcy. Be transparent but not entirely clear. Show why this is the best thing that could have happened to us, other than it not happening.
I can't remember what I was watching when the hidden-camera footage from one of BBH's new spots for Ally Bank, showing a boy and a truck, popped up. I do recall it jumped off the screen like a lightning bolt.
In "Man Out of Time," Elvis Costello sings about a man with a "heart like a fridge" and a "German sense of humor." Well, a slightly odd and ad-based (but still technically German) sense of humor informs the campaign that won the Grand CLIO for Innovative Media.
A short film called You and Your Browser sounds about as promising as You and Your Bronchial Tract. But it is, in fact, a delightful little cartoon, one of 11 brief films created by illustrators, animators and production companies to promote Chrome, the open-source Web browser from Google.
A new newsletter every Tuesday and Thursday focusing on the creative community: New campaigns, personnel moves, and much more.
SUBSCRIBE
Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.
Advertising Industry Secrets and Trends
Staying on top of the latest trends in advertising including funny ads, compelling messages, and the like, is easy with Adweek. To stay informed, Adweek reviews the secrets and trends that are transforming how the advertising industry works. Adweek brings you all the buzz in the ad world that you need to know, including valuable creative critiques.
Video
Bud Light gives man the ability to breath fire with disatrous results.; bud light; DDB; fire; A man finds a car grille under his sheets.; Venables Bell; audi; godfather; super bowl; People nod off before being revived by having a Diet Pepsi Max.; BBDO; Chris Kattan; Diet Pepsi; Salesmen must double his sales so turns to salesgenie.com; Indian; mint; salesgenie; super bowl 2008; Men find ways to entertain themselves at a wine and cheese party.; bud light; cheese; DDB; super bowl; wine; Athletes undergo intense training before getting new shoe.; Eric Ogbogu; new prototype; under armour; Animals and people scream as a car almost hits a squirrel.; bridgestone; richards group; scream; squirrel; Kina sings "Message from Your Heart" as part of Doritos "Crash the Super Bowl" promotion.; doritos; Goodby; kina; super bowl 2008; People leave Prudential footprints in their wake.; footprints; insurance; prudential; Video player for AW Creative index and related pages. http://link.brightcove.com/services/link/bcpid1329217856http://www.brightcove.com/channel.jsp?channel=1126101268
Larger-than-life personalities have been the lifeblood of advertising, one of the business world's most idiosyncratic enclaves. Individuals who shoulder the risk of starting an agency do so to challenge the status quo and to assert a personal creative point of view. How do you institutionalize and pass on such unique manifestations of human nature? Read Full Article
Gaming may well be the best brand medium in history. Games are a most unlikely modern medium -- one where consumers willingly spend huge sums of time, are relaxed, focused and eschew multi-tasking, and one where consumers are open to interacting with brands. Games are magical.