Adweek Advertising Home > Creative TV Advertising > Best Ad of the Day
 

Ad of the Day

November 2009


eBay "Camera"video
Client: eBay, Inc.
Brand: eBay.com Auction Website
Agency: Goodby, Silverstein & Partners, Inc.
Description: Here's a tattoo parlor visit gone wrong. Michael Ian Black, using a camera purchased on eBay, takes digital photos of fellow comedian Michael...More

De Beers "Ice Skating"video
Client: De Beers
Brand: De Beers
Agency: JWT
Description: "Now more than ever, you're each other's greatest strength." So says the voiceover in this predictably syrupy seasonal spot from De Beers. Those words...More

October 2009


Daffy's "Dance"video
Client: Daffy's
Brand: Daffy's Apparel Stores
Agency: Johannes Leonardo
Description: I guess you just had to be there. Daffy's weeklong live in-theater ad ends today and from what the video shows, it seems audiences enjoyed the...More

Jordan "Slap"video
Client: Nike, Inc.
Brand: Jordan Apparel
Agency: Wieden + Kennedy, Inc.
Description: These days, a 60-second commercial (on the rare occasions when you see one) can seem as long as Ivan the Terrible Part 1 plus Ivan the Terrible Part...More

Apple "Broken Promises"video
Client: Apple Computer, Inc.
Brand: Apple Computer, Inc.
Agency: TBWA Media Arts Lab
Description: For most, hearing the phrase "trust me" instantly raises suspicions. Here, Apple effectively leverages this fact to raise doubts about Microsoft's new...More

Jim Beam "Puppy"video
Client: Beam Global Spirits & Wine, Inc.
Brand: Jim Beam Whiskey
Agency: EnergyBBDO
Description: Jameson gives us a namesake who fights a giant octopus in a new spot. A high-profile ad from Johnnie Walker's offers a celebrated actor who eloquently...More

Porsche "Family Tree"video
Client: Porsche Cars North America, Inc.
Brand: Porsche Cars
Agency: Cramer-Krasselt
Description: A sports car with backseat drivers? It's a tricky concept to sell. But that's the challenge for this spot (via Cramer-Krasselt, Chicago) as it...More

Droid "iDon't"video
Client: Verizon Wireless
Brand: Verizon Wireless Mobile Communications
Agency: McGarryBowen
Description: Mcgarrybowen's teaser commercial for Verizon's Motorola Droid broke over the weekend. While TV viewers don't so much as get a glimpse at what experts...More

Travelers "Drifters"video
Client: The Travelers Cos., Inc.
Brand: Travelers Insurance
Agency: Fallon Intersect
Description: Fallon floats a flock of artful, big-budget spots for Travelers Insurance. Whether you agree with the mega-TV strategy or not, this latest 60-second...More

Party City "Brew Your Costume"
Client: Party City Corp.
Brand: Party City Stores
Agency: Zimmerman Advertising, Inc.
Description: Halloween is a holiday that used to belong to the little pumpkins among us, but has become an outlet for adults to express their biggest fears or...More

Chase "This Is the Story"video
Client: J.P. Morgan Chase & Co.
Brand: Chase Card Services
Agency: McGarryBowen
Description: We're trained from infancy to enjoy hearing stories, which is why it's seldom a bad idea to give a narrative arc to sales pitches. This spot via...More

Vaseline "Amazing Moisture"video
Client: Unilever Home & Personal Care-USA
Brand: Vaseline Intensive Care Products
Agency: Bartle Bogle Hegarty Ltd.
Description: Men and women encased in white bodysuits from head to toe perform an aerial ballet to illustrate the powerful penetrative abilities of Vaseline's...More

LVCVA "The Reading"video
Client: Las Vegas Convention & Visitors Authority
Brand: Las Vegas Convention and Visitors Authority
Agency: R&R Partners
Description: It probably says something unflattering about human nature that the reading of a will is a reliable source of comedy in numerous movies, plays and TV...More

Mohawk "Frozen Moment"video
Client: Mohawk Industries
Brand: Mohawk
Agency: Cramer-Krasselt
Description: Frozen moments have been used to capture everything from the swing of khakis and Michael Jordan?s gravity-defying moves to the topsy-turvy toss of an...More

Bugaboo "Ripples"video
Client: Bugaboo
Brand: Bugaboo
Agency: 72andSunny
Description:  Dutch stroller company Bugaboo recently joined the growing list of marketers in the Product (RED) family, becoming the first partner to...More

September 2009


National Parks Foundation "Little Girl"video
Client: National Parks Foundation
Brand: National Parks Foundation
Agency: Modernista!
Description: Are national parks mainly places in which nature is protected from man and his dreadful works? Or are they mainly places where man (and man's cute...More

Target "Pearl Jam"video
Client: Target Corp.
Brand: Target Stores
Agency: Wieden + Kennedy, Inc.
Description: Pearl Jam in a Target commercial. What has the world come to? Nothing in this spot tells fans much about this partnership. Sure, you?ll see the band...More

Halls "College"video
Client: Johnson & Johnson
Brand: Halls
Agency: JWT New York
Description: An inappropriate attraction develops between a mother and her college son's roommate over a shared "surprisingly mouth-watering" Halls "Refresh." And...More

Toyota "Ripple"video
Client: Toyota Motor Sales USA, Inc.
Brand: Toyota Cars & Trucks
Agency: Dentsu America
Description: After all the automotive commercials that show cars gliding though S-curves or zooming down city streets, there's something oddly surprising about one...More

Diet Dr Pepper "Unbelievale"video
Client: Dr Pepper/7Up, Inc.
Brand: Diet Dr Pepper Soft Drink
Agency: Deutsch\LA, Inc.
Description: There's a support group for everything these days, so why not one for all those characters that are suffering from "I don't exist" syndrome? This...More

Monster.com "Crime Scene"video
Client: Monster.Com
Brand: Monster.Com
Agency: BBDO New York
Description: Good thing the CSI team doesn't have a "take your friend to work day." A new Monster.com spot from BBDO New York shows what might happen if an...More

Maytag "Obstacle Course"video
Client: Whirlpool Corp.
Brand: Maytag Appliances
Agency: Publicis in New York
Description: It's always fun to watch people making a mess, as long as you're not the one who has to clean it up. A commercial for Maytag (via Publicis in New...More

Wrangler "Stop Thinking"video
Client: VF Corp.
Brand: Wrangler Jeans & Sportswear
Agency: Fred & Farid
Description: Paris' Fred & Farid won top honors in Cannes for its "We are animals" press campaign for Wrangler Europe, a provocative series that seeped the...More

Microsoft "Good News"video
Client: Microsoft Corp.
Brand: Microsoft Corp.
Agency: Crispin Porter + Bogusky
Description: Kylie is no doubt the cutest face in the PC/Mac ad war so it is not surprising that Microsoft brought this adorable computer-literate four year old...More

Nissin "Eddie Wise"video
Client: Nissin Foods USA
Brand: Nissin Chow Mein
Agency: Dentsu America Los Angeles
Description: If a one-foot-tall Asian wise man, complete with pointy beard and mandarin robes, materialized when you were microwaving some instant noodles in your...More

Las Vegas "Chinchilla"video
Client: Las Vegas Convention & Visitors Authority
Brand: Las Vegas Convention and Visitors Authority
Agency: R&R Partners
Description: If Chinchilli Day doesn't make it onto the calendar as an official holiday, it won't be for lack of trying by the Las Vegas Convention and Visitors...More

IKEA "Subtitles"video
Client: IKEA North America Services, LLC
Brand: IKEA Home Furnishings
Agency: Deutsch, Inc.
Description: For a couple just back from vacation, it looks like these two need another break. In this Ikea spot from Deutsch, New York, a woman walks into a...More

The Ad Council "World Upside Down"video
Client: The Ad Council
Brand: The Ad Council
Agency: Cramer-Krasselt
Description: With the anniversaries of Hurricane Katrina and 9/11 top of mind, this arresting PSA from Cramer-Krasselt and the Ad Council does a nice job...More

Target "Pink Pepto"video
Client: Target Corp.
Brand: Target Stores
Agency: Wieden + Kennedy, Inc.
Description: Why is Pepto pink? If you happen to be shopping at Target and have a burning need to find out, feel free to stop by the pharmacy counter and ask. A...More

Chase "Dress"video
Client: J.P. Morgan Chase & Co.
Brand: Chase Card Services
Agency: McGarryBowen
Description: Everyone loves freebies, and it seems upscale consumers are just as thrilled as the rest of us when they feel like they are getting something for...More

August 2009


Double Stuf Oreo "Office Challenge"video
Client: Kraft Foods
Brand: Oreo Cookies
Agency: DraftFCB
Description: What's more disturbing, Donald Trump challenging Eli and Peyton Manning to a "lick race," or seeing "Double Trump?" In this Draftfcb spot introducing...More

Gold'n Plumpvideo
Client: Goldn' Plump
Brand: Gold'n Plump
Agency: GdB
Description: It's a sign of the troubled times that a commercial for "locally raised" Gold'n Plump Chicken (via GdB of Minneapolis) includes a slap at the fat cats...More

Adidas "Haile"video
Client: Adidas-Salomon North America, Inc.
Brand: Adidas Athletic Footwear
Agency: Riot (180\TBWA\Critical Mass)
Description: Ethiopian marathon runner Haile Gebrselassie and American sprinter Tyson Gay go neck and neck in an Adidas spot that offers an interesting insight...More

ESPN "Paul Revere"video
Client: ESPN, Inc.
Brand: ESPN Cable Sports Network
Agency: Wieden + Kennedy, Inc.
Description: ESPN pokes fun at the on-again, off-again retirement plans of Brett Favre, who is attempting a comeback with the Minnesota Vikings. This Wieden +...More

Miller "It's Amercan Time"video
Client: Miller Brewing Co.
Brand: Miller Beer
Agency: TBC
Description: Is Vietnam ready for "American Time?" Miller Beer is being introduced into the Vietnamese market with an upbeat commercial from TBC in Baltimore that,...More

U.S. Cellular "Fish"video
Client: United States Cellular Corp.
Brand: U.S. Cellular Wireless Telecommunications Service
Agency: Publicis & Hal Riney
Description: Publicis & Hal Riney turns a San Francisco street into a deep-sea adventure in this charming spot for U.S. Cellular. Giant balloons, soap bubbles...More

Samsung "R&D"video
Client: Samsung Electronics America
Brand: Samsung Wireless Telephones
Agency: Lapiz
Description: As much as we all love Ozzy, it's time for the rock legend to exit the pitch business. Every ad he's in finds the aging heavy-metal anti-hero blurting...More

Foster's "Bailout"video
Client: Miller Brewing Co.
Brand: Foster's Lager
Agency: Digitas
Description: Not every well-remembered campaign is "iconic." Some were only mildly amusing, like Foster's "How to speak Australian," which was informed by the...More

London Fog "Gisele"
Client: Iconix Brand Group, Inc.
Brand: London Fog Raincoats
Agency: In-House
Description: Gisele Bundchen's angular face and leggy frame feature prominently in this London Fog print push. But rather than imbue the brand with some personalit...More

Milwaukee Police "Walking"video
Client: Milwaukee Police
Brand: Milwaukee Police
Agency: Cramer-Krasselt
Description: The only sounds are the footsteps of a lone woman as she walks down the darkest dark alley you've ever seen. Surely something bad is going to happen....More

FreeCreditReport.com "Reno"video
Client: FreeCreditReport.com
Brand: FreeCreditReport.com
Agency: The Martin Agency, Inc.
Description: The FreeCreditReport.com musicians are back on air singing about their poor credit scores and all the woes that come with it. They made their TV debut...More

Google "Day #1"
Client: Google, Inc.
Brand: Google
Agency: In-House
Description: Billboards seem like an apt medium for Google's advertising. Consider: the black-on-white simplicity of this roadside salvo touting Google's...More

July 2009


Famous Footwearvideo
Client: Famous Footwear
Brand: Famous Footwear Shoe Stores
Agency: Campbell Mithun Promotion
Description: A slinky blonde in a black dress and heels cannonballs into a swimming pool. A couple enjoys a pillow fight, feathers flying, on their front porch....More

AT&T "Shedding Styles"video
Client: AT&T Mobility
Brand: AT&T Wireless
Agency: BBDO New York
Description: The problem with most celebrity endorsements is that the ads they usually appear in rely too much on their presence alone to carry the commercial...More

Baskin-Robbins "Ice Cream Cakes"video
Client: Dunkin' Brands, Inc.
Brand: Baskin-Robbins Ice Cream Stores
Agency: Cliff Freeman & Partners
Description: Remember "Peanut Butter Jelly Time"? Miami-based DJ crew the Buckwheat Boyz is at it again, this time creating the equally annoying, yet disturbingly...More

Freestyle Music Park "Time Machine"video
Client: Freestyle Music Park
Brand: Freestyle Music Park
Agency: The Brandon Agency
Description: One of advertising's stock figures -- the weak-kneed dad -- puts in an appearance in a campaign by The Brandon Agency for Freestyle Music Park, an...More

KGB "Natural Weave"video
Client: KGB
Brand: KGB
Agency: The Brooklyn Brothers
Description: It's difficult to say what The Brooklyn Brothers and KGB had in mind with this spot. Dave Kiefaber on AdFreak calls the commercial "arguably racist,"...More

Keep Calif. Beautiful "Beach Party"video
Client: Keep Calif. Beautiful
Brand: Keep Calif. Beautiful
Agency: BBDO West San Francisco
Description: Attractive young folks on a beach, singing a peppy song. Hey, if this formula worked for a whole genre of semi-hit movies, it should easily suffice as...More

LendingTree "Great Scott"video
Client: Tree.com
Brand: LendingTree
Agency: Mullen
Description: Alone in a bedroom, a man is reflected in a mirror as if wearing a peculiar outfit and an equally peculiar mask. Under the circumstances, viewers will...More

HBO ComedyFetish.comvideo
Client: Home Box Office
Brand: HBO Cable Channel
Agency: Venables, Bell & Partners
Description: Ads often make half-hearted gestures at being weird, but don't have the nerve to be truly weird. Let us tip our oddest-looking hats, then, to a...More

Georgia Power "Training"video
Client: Georgia Power Co.
Brand: Georgia Power Co.
Agency: The Richards Group, Inc.
Description: You don't pay your electric bill each month so the utility company can hector you about energy consumption. Sure, companies in that sector need to...More

JC Penneyvideo
Client: J.C. Penney Co., Inc.
Brand: JCPenney Department Stores
Agency: Saatchi & Saatchi Worldwide
Description: JC Penney took some flak for being out of step with today's teens when it used music and themes from the 1985 film The Breakfast Club in ads last...More

Mighty Tape "Billy Mays"video
Client: MIGHTY PRODUCTS
Brand: Mighty Tape
Agency: Media Enterprises
Description: Some may find it crass for the folks at Media Enterprises to release the final spots featuring iconic pitchman Billy Mays. But I think my colleague...More

Kia "The First of Its Kind"video
Client: Kia Motors America
Brand: Kia Cars & Trucks
Agency: davidandgoliath
Description: To introduce the Forte compact sedan, Kia tries to position the car as "the first of its kind." And yet, the ad goes out of its way to explain all the...More

Tanqueray "Paris"video
Client: Diageo PLC
Brand: Tanqueray
Agency: Wieden + Kennedy
Description: This new Tanqueray gin spot from Wieden + Kennedy, Amsterdam, with the tagline "Resist simple," is beautifully executed and captures the fragrant...More

LVCVA "What happens in..."video
Client: Las Vegas Convention & Visitors Authority
Brand: Las Vegas Tourism
Agency: R&R Partners
Description: In all the years Las Vegas has been running the "What happens here" campaign, I'd never thought to consider what might be happening in places other...More

June 2009


MasterCard "Summer'video
Client: MasterCard Worldwide
Brand: MasterCard Credit Card
Agency: McCann Erickson Worldwide
Description: Marlon Brando (in his Wild One incarnation) wearing pleated slacks? John Wayne clad in Capri pants as he swings up onto a horse in one of his...More

State Street "Buried Treasure"video
Client: State Street
Brand: State Street SPDR
Agency: The Gate Worldwide
Description: This State Street SPDR ETF spot feels much longer than 60 seconds. The lilting soundtrack and monochrome cinematography -- intended to appeal to...More

Olympus "Blendtec"video
Client: Olympus America, Inc.
Brand: Olympus Cameras & Accessories
Agency: Mullen
Description: Social media's probably a good way to market cameras, since the devices themselves provide the means to share images and, by extension, personal...More

PureVia
Client: PureVia
Brand: PureVia
Agency: TracyLocke
Description: Gabrielle Reece, a former pro beach volleyball player and model, appears undressed, except for some well-placed foliage, in print ads for PureVia, a...More

Glidden "Giveaway"video
Client: ICI Paints
Brand: Glidden Paints
Agency: DDB Worldwide, Inc.
Description: The bad news: Well, we know the bad news (about the economy, anyway). The good news: At least we get a free quart of paint. That's the stimulus...More

Mitsubishi Electric "Air Hunter"video
Client: Mitsubishi Digital Electronics America, Inc.
Brand: Mitsubishi Electric
Agency: Ames Scullin O'Haire Inc.
Description: Steve McQueen's son Fred is the "Air Hunter" in Ames Scullin O'Haire's campaign for Mitsubishi Electric. He spends his time outdoors, traveling to...More

GoDaddy.com "Genie"video
Client: GoDaddy.com
Brand: GoDaddy.com
Agency: GoDaddy.com
Description: GoDaddy founder and CEO Bob Parsons plays the title role in "Genie." He wears a goofy turban and sits in a lawn chain. Anna Rawson, a comely LPGA...More

Luvs "New Kid"video
Client: The Procter & Gamble Co.
Brand: Luvs Diapers
Agency: Saatchi & Saatchi Worldwide
Description: What do people want from a diaper company? Diapers, most likely. Do people also want insights into the intricacies of childrearing? The answer to that...More

Hotels.com "Smart"video
Client: Hotels.com
Brand: Hotels.com Online Travel Site
Agency: Young & Rubicam
Description: Aardman's signature visual style has graced so many commercials through the years, the novelty has long worn off. The mere presence of characters...More

Apple iPhone "Break-in"video
Client: Apple Computer, Inc.
Brand: Apple iPhone
Agency: TBWA Media Arts Lab
Description: The introductions of new Apple products, particularly iPhone upgrades, are always swathed in such secrecy, it's fitting that the commercial for the...More

Corona "Kite"video
Client: Crown Imports
Brand: Corona
Agency: Cramer-Krasselt
Description: The tropical lagoon in advertising for Corona beer is usually an Eden unto itself, far from the cares of the workaday world. Every now and then,...More

Beatles - Rock Bandvideo
Client: EA/MTV
Brand: Rock Band
Agency: EA/MTV
Description: This promo clip for the upcoming Beatles' Rock Band videogame seems fitting for the four lads from Liverpool who enjoyed a global celebrity the...More

Las Vegas Tourism "ChinChilli Day"video
Client: Las Vegas Convention & Visitors Authority
Brand: Las Vegas Tourism
Agency: R&R Partners
Description: Gun-wielding chinchillas rise up against their owners in a bloody three-day battle that is forever commemorated with "ChinChilli Day." Haven't heard...More

Schlage "Door"video
Client: Ingersoll Rand Security Technologies
Brand: Schlage Locks
Agency: TracyLocke
Description: In selling a highly useful new product, a demonstration is the obvious way to go. The catch is, consumers have seen so much of the genre that they're...More

Spike TV/Dunkin' Donuts "Baby"video
Client: Dunkin' Brands, Inc.
Brand: Spike TV/Dunkin Donuts
Agency: Hill Holliday
Description: Former college football coach and sportscaster Barry Switzer stars in a cross-promotional campaign for Spike TV (touting reality show Pros vs. Joes)...More

Boost "Pit Crew"video
Client: Boost Mobile
Brand: Boost Mobile Wireless Phone Service
Agency: 180 LA
Description: Sounds like a treat for lecherous viewers: a commercial starring racecar driver Danica Patrick that includes multiple closeups of miniskirted legs and...More

May 2009


Geico "Mirror"video
Client: GEICO
Brand: Geico Insurance
Agency: The Martin Agency, Inc.
Description: Who doesn't love a stack of stalker cash with googly eyes on it? Since his debut, Geico's "Kash" has made his share of friends and foes, but as The...More

HBO True Blood
Client: Home Box Office
Brand: HBO Cable Channel
Agency: Digital Kitchen
Description: For a show that's so original -- and so thoroughly sucked us in last season -- it's surprising to see HBO take such a well-traveled path to advertise...More

U.S. Cellular "Crayon"video
Client: Telephone And Data Systems, Inc.
Brand: U.S. Cellular
Agency: Publicis & Hal Riney
Description: This U.S. Cellular commercial by Publicis & Hal Riney features the celebrated crayon sculptures of artist Diem Chau to emphasize the value of...More

Ally Bank "Pony"video
Client: GMAC Financial Services
Brand: Ally Bank
Agency: Bartle Bogle Hegarty Ltd.
Description: Dating back to the days of Brand X, advertising has always been adept at depicting bad guys. A campaign by BBH New York for Ally Bank -- the newly...More

T.J. Maxx/Marshalls "Intervention"video
Client: The TJX Companies, Inc.
Brand: Marshalls Stores
Agency: GSD&M's Idea City
Description: The recession is bringing out a lot of heretofore latent self-righteousness about the way people spend their money. We encounter a flurry of this in...More

Pepsi "Penguins"video
Client: Pepsi-Cola Co.
Brand: Pepsi-Cola
Agency: BBDO Worldwide
Description: A precocious penguin plays in the snow, as penguins are known to do. Then the bird heads to an ice-shack workshop, fixes up a jet-pack and blasts off...More

D'Angelo "Shredder"video
Client: Papa Gino's Holdings, Inc.
Brand: D'Angelo Sandwich Shops
Agency: Connelly Partners
Description: When a commercial tells you that you "deserve" something, doesn't this put you on guard? It's certainly one of the elements that make political ads so...More

McDonald's "No Fry Left Behind"
Client: McDonald's Corp.
Brand: McDonald's Restaurants
Agency: DDB Chicago, Inc.
Description: Biscuit's Tim Godsall directed this fantasy-tinged McDonald's spot. A guy drops a single French fry into the deep, dark, cluttered recesses of his...More

Jimmy Dean "Spaced Out"video
Client: Sara Lee Food & Beverage
Brand: Jimmy Dean Sausage
Agency: TBWA\Chiat\Day
Description: The latest heliocentric commercial for Jimmy Dean makes me feel a bit guilty. Its oddball humor (via TBWA\Chiat\Day, Playa del Rey, Calif.) gives 30...More

McDonald's "Commute"video
Client: McDonald's Corp.
Brand: McDonald's Restaurants
Agency: DDB Chicago, Inc.
Description: An ice-cold, whip-cream-topped coffee drink usually does make everything feel better. But no matter how good McDonald's new McCafe coffee is, it is...More

Diesel "Common"video
Client: Diesel North America
Brand: Diesel Apparel
Agency: Fred & Farid
Description:  Common stars in a new commercial for Diesel's new Only the Brave men's L'Oreal fragrance. The spot, created by Fred & Farid in Paris, has...More

Yamaha "Corners"
Client: Yamaha Motor Corp., U.S.A.
Brand: Yamaha Motorcycles
Agency: Marshall Advertising & Design
Description: As the recession goes on (and on and on), brands will struggle to devise fresh ways of inviting us to economize without feeling like skinflints. Let...More

April 2009


Heineken "Cab"video
Client: Heineken USA, Inc.
Brand: Heineken Beer
Agency: Wieden + Kennedy, Inc.
Description: We've all been there. It's late. You're out on the town with a bunch of friends, and the spirit of the evening takes over. A new Heineken spot from...More

Qwest "Crib"video
Client: Qwest Communications International, Inc.
Brand: Qwest Telecommunications
Agency: DraftFCB
Description: A free service that backs up your computer files online? Sounds like a good idea. But lots of things are good ideas, and consumers don't necessarily...More

True Value "Duel"video
Client: True Value Co.
Brand: True Value Hardware Stores
Agency: MARC USA/Chicago
Description: Do-it-yourselfers get some advice from the ?masters of all things hardwarian? in a new campaign from Marc for True Value. The ads attempt to cast...More

ESPN "Gammons"video
Client: ESPN, Inc.
Brand: ESPN Cable Sports Network
Agency: Wieden + Kennedy, Inc.
Description: Since the dawn of fantasy-baseball-league time, Peter Gammons has been something of a god for people who feel an urgent need to know about roster...More

Denny's "Robot"video
Client: Denny's Corporation
Brand: Denny's Restaurants
Agency: Goodby, Silverstein & Partners, Inc.
Description: A new Denny's campaign is waging war on fast food breakfast sandwiches made by the "machines," with new ads promising "the humans will win" by eating...More

Wendy's "Perfect"video
Client: Wendy's International, Inc.
Brand: Wendy's Restaurants
Agency: Kirshenbaum Bond & Partners LLC
Description: Change is good, we're told - often as a way of introducing a specific change that's better for the person inflicting it than for the rest of us. At a...More

KFC "Chefs"video
Client: KFC Corp.
Brand: KFC Restaurants
Agency: DraftFCB
Description: KFC wants you to "Unthink KFC." Yes, "Unthink." Well, unthink the fried chicken part and think about its new marinated grilled variety, offered free...More

J20 "A Horse Called Cynthia"video
Client: Britvic
Brand: J20
Agency: Bartle Bogle Hegarty
Description: Soundtracks from two very different video clips get mixed up. Hilarity ensues. That's the shtick in new commercials (via BBH, London) for Britvic's...More

J20 "A Horse Called Cynthia"video
Client: Britvic
Brand: J20
Agency: Bartle Bogle Hegarty
Description:  Sound tracks from two very different video clips get mixed up. Hilarity ensures. That's the shtick in new commercials (via BBH, London) for...More

Gillette "The Walk"video
Client: Global Gillette
Brand: Gillette
Agency: BBDO New York
Description: Gillette takes Derek Jeter, Tiger Woods and Roger Federer back to 1977 in this new ad promoting a 500 per day razor giveaway at Gillette.com/walk. The...More

Healthy Choice "Deal Breaker"video
Client: ConAgra Foods, Inc.
Brand: Healthy Choice Frozen Entrees
Agency: Nitro
Description: A few commercials into Nitro's first work for Healthy Choice, a deadpan series of spots starring Julia Louis-Dreyfus as a reluctant spokesperson, it...More

MLB "Beyond Optimism"video
Client: Major League Baseball Properties
Brand: Major League Baseball
Agency: McCann Erickson North America
Description: "You gotta have hope," explains the showstopping number in the vintage musical Damn Yankees. And hope is indeed baseball's animating spirit in spring,...More

Dr Pepper "Dr. Love"video
Client: Dr Pepper/7Up, Inc.
Brand: Dr Pepper Soft Drink
Agency: Deutsch, Inc.
Description: For the sake of future archaeologists, let's hope this Dr Pepper Cherry spot via Deutsch/LA isn't the only artifact of our civilization to remain...More

Corona "Encore"video
Client: Barton Beers Ltd.
Brand: Corona Beer
Agency: Cramer-Krasselt
Description: Corona's long-running TV campaign has deftly positioned the beer as a kind of tropical vacation in a bottle. Amid a recession in which fewer of us can...More

Sherwin-Williams
Client: The Sherwin-Williams Co.
Brand: Sherwin-Williams Retail Stores
Agency: McKinney
Description: Odd as it may seem, commercials often go awry because the client doesn't understand what it's selling. This spot for Sherwin-Williams (via McKinnney...More

The Blood Center of Central Texas "Elevator"
Client: Blood Center of Central Texas
Brand: Blood Center of Central Texas
Agency: Door Number 3
Description: The usual motif of ads that ask us to give blood, donate to charity, devote time to a worthy cause, etc.: You're a good person, so you'll want to do...More

Visa "Music"video
Client: Visa USA, Inc.
Brand: Visa Check Card
Agency: TBWA\Chiat\Day
Description: This new Visa spot featuring people singing along to Rick James has an energy and humor we haven't yet seen in the new "More People Go with Visa"...More

Kodak "Dripping"video
Client: Eastman Kodak Co.
Brand: Kodak
Agency: Deutsch, Inc.
Description: To familiar villains like Big Oil and Big Pharma we can now, thanks to this commercial, add another: Big Ink. Promoting Kodak printers "that only use...More

March 2009


Liberty Mutual "Pilot"video
Client: Liberty Mutual Insurance Co.
Brand: Liberty Mutual Insurance
Agency: Hill Holliday
Description:  Liberty Mutual broke a new campaign Sunday touting The Responsibility Project (www.responsiblityproject.com), an online forum launched last year...More

Adidas "Demands"video
Client: TaylorMade-adidas Golf Co.
Brand: Adidas Golf Apparel & Footwear
Agency: NYCA, Inc.
Description: When men say they don't enjoy shopping, there's an unspoken exception to this supposed rule: They love buying gear associated with their favorite...More

Verizon Yellow Pages "Plumber"video
Client: Idearc Media
Brand: Verizon Yellow Pages
Agency: TM Advertising
Description: Trust is the lubricant that helps a sophisticated economy run smoothly. That's why a sudden decline in trust - doubting that people and institutions...More

Arby's "Mona Greasa"video
Client: Arby's Restaurant Group, Inc.
Brand: Arby's Roast Beef Restaurants
Agency: Fletcher Martin
Description: Artist Phil Hansen paints a version of the Mona Lisa in burger grease, which makes viewing this spot much like watching a car wreck: you are revolted...More

Can Am Spyder "Need"
Client: Can Am
Brand: Spyder
Agency: Cramer-Krasselt
Description: Yes, we're in a period of austerity. But people still want to indulge themselves in small or big ways, and they'll be receptive to ads that (in the...More

Valspar "Starfish"
Client: Valspar
Brand: VALSPAR PAINTS
Agency: Euro RSCG Chicago
Description: Here's a campaign that's much more intriguing than watching paint dry. Rather than show freshly painted houses (or rooms inside houses), Euro RSCG in...More

Mass. Tourism "Colors"video
Client: Massachusetts Office of Travel & Tourism
Brand: Massachusetts Tourism
Agency: Connelly Partners
Description: Connelly Partners took leftover footage from last year's Bay State tourism campaign, grafted on a swingin' Brian Setzer score and spliced in a bit of...More

Kohler "Cooking Class"video
Client: Kohler Co.
Brand: Kohler Plumbing Fixtures
Agency: GSD&M's Idea City
Description: Many commercials are too boring. This one for Kohler sinks (via GSD&M Idea City) may be too interesting as it shows an attractive woman bursting...More

Amtrak "Kids Repeat"video
Client: Amtrak-National Railroad Passenger Corp.
Brand: Amtrak Passenger Rail Service
Agency: Arnold Worldwide
Description: It's fun to watch kids experiencing the joys of childhood. It's less fun to watch them mimicking the frustrations of adulthood. So, while this spot...More

ESPN.com "Fantasy Baseball"video
Client: ESPN, Inc.
Brand: ESPN.com
Agency: Wieden + Kennedy, Inc.
Description: I don't play fantasy baseball and rarely even watch a game, but I can appreciate a good commercial about how ESPN can help those who do. A new...More

FTC "Band"video
Client: Federal Trade Commission
Brand: Federal Trade Commission
Agency: In-House
Description: The Federal Trade Commission has had quite enough of FreeCreditReport.com's popular ad campaign and today launched a response that not only sharply...More

Aflac "Whodunit"video
Client: AFLAC, Inc.
Brand: AFLAC Insurance
Agency: The Kaplan Thaler Group
Description: The Aflac duck expands its acting chops (feathers?) in this cute commercial that spoofs drawing-room mystery denouements. Naturally, "Whodunit?" is...More

Choice Hotels "Frank and Maria"video
Client: Choice Hotels International, Inc.
Brand: Choice Hotels International
Agency: Arnold Worldwide
Description: In today's economy, it's hardly surprising that commercials for a budget-hotel company would emphasize the savings you'll get thanks to the free...More

Boston Market "8 Seconds"video
Client: Boston Market Corp.
Brand: Boston Market Restaurants
Agency: Fallon Worldwide
Description: What would you do for a taste of Boston Market's new Crispy Country Chicken? Fallon's first work for the restaurant chain shows the lengths people go...More

MLB 2K9 "Pregame"video
Client: 2K Sports
Brand: 2K Sports
Agency: Ground Zero
Description: San Francisco Giants pitcher Tim Lincecum teaches his virtual twin the rules of the game in a spot for 2K Sports' MLB 2K9 by Ground Zero in Marina del...More

Trojan "21st Birthday"video
Client: Church & Dwight Co., Inc.
Brand: Trojan Condoms
Agency: The Kaplan Thaler Group
Description: Nothing warms a girl's heart more than getting an STD from her boyfriend on her 21st birthday. This online Trojan spot finds a way to weave scary...More

February 2009


Boost Mobile "Coroner"video
Client: Boost Mobile
Brand: Boost Mobile Wireless Phone Service
Agency: 180 LA
Description: It might be best if ad agency 180LA didn't win a Mexican-food account anytime soon. It'll take a while, after all, before we forget the image in this...More

Hoover "Soul Mate"video
Client: The Hoover Co.
Brand: Hoover Vacuum Cleaners
Agency: The Martin Agency, Inc.
Description: There's nothing wrong with a healthy obsession with cleanliness. But when you make a spot that?s based on the premise of giving "clean freaks" the...More

TrueNorth "Inspiration Cafe"video
Client: Frito-Lay Co.
Brand: TrueNorth
Agency: StrawberryFrog
Description: I love the woman featured in this commercial. Unlike most ads that strive to be "inspirational," this one actually hits he mark. Actress Helen Hunt...More

Carrabba's "Fake Waiter"video
Client: OSI Restaurant Partners, Inc.
Brand: Carrabba's Italian Grill Restaurants
Agency: MMB
Description: MMB has long worked on Subway's campaigns, so I was intrigued by what the Boston agency might cook up in its debut effort for such a markedly...More

Nike "Rollins"video
Client: Nike, Inc.
Brand: Nike Athletic Footwear
Agency: Wieden + Kennedy, Inc.
Description: Phillies shortstop Jimmy Rollins shows how performance and pain are intrinsically linked in the world of sports, or at least his world, in this new...More

TrueCredit "Chuck Storm"video
Client: TransUnion LLC
Brand: TrueCredit.com
Agency: Cramer-Krasselt
Description: It worked for the Three Stooges, it can work for a credit-report service! Physical slapstick, that is. It's what we find, at any rate, in this spot...More

Betty Crocker "What is Love"video
Client: General Mills, Inc.
Brand: Betty Crocker Cookie, Cake & Muffin Mixes
Agency: McCann Erickson
Description: We all know that "kids say the darnedest things," so I expected this online Valentine?s spot from Betty Crocker that stars young children giving their...More

Kyocera "Alfie"video
Client: Kyocera Mita America, Inc.
Brand: Kyocera Mita Copiers, Printers & Fax Machines
Agency: Seiter & Miller Advertising
Description: It's time to follow the dancing logo. In this spot for Kyocera Mita America's TASKalfa copier, the brand's logo is the star of the 30-second show as...More

Tommy Hilfiger "L.A."
Client: Tommy Hilfiger Sportswear, Inc.
Brand: Tommy Hilfiger Apparel
Agency: In-House
Description: Tommy Hilfiger strives to tell "American Stories" in a new global print, out-of-home and online campaign produced via its in-house creative team in...More

Kia "Cabin"video
Client: Kia Motors America
Brand: Kia Cars & Trucks
Agency: Publicis Canada
Description: Just in time for Friday the 13th, a Canadian ad for Kia spoofs the classic horror flick, only here the masked murderer is so distracted by the new...More

Ovaltine "Yuck"video
Client: Himmel Nutrition Inc.
Brand: Ovaltine Beverage Mix
Agency: Marcus Thomas LLC
Description: You've got to say this for advertising: It has done more than the National Endowment for the Arts to bring opera (albeit in 30-second snippets) to a...More

Chips Ahoy "Oz"video
Client: Kraft Foods
Brand: Chips Ahoy! Cookies
Agency: DraftFCB
Description: All the talk about the Great Depression seems to be leading agencies to Wizard of Oz themes. GE began running a spot on the Super Bowl starring a...More

Jack in the Box "Bus"
Client: Jack in the Box, Inc.
Brand: Jack in the Box Restaurants
Agency: Secret Weapon Marketing
Description: What?s better than a Super Bowl spot featuring a bus crash? How about two of them? Some Super Bowl viewers were treated to two commercials revolving...More

ClearWay "Cash Register"video
Client: ClearWay Minnesota
Brand: ClearWay Minnesota
Agency: Clarity Coverdale Fury Advertising
Description: The most important line in Barack Obama's inaugural address may have been his use of the Biblical admonition that we "set aside childish things." The...More

January 2009


Cash4Gold "One Up"
Client: Cash4Gold
Brand: Cash4Gold
Agency: Euro RSCG Edge
Description: It's an exceptionally unusual Super Bowl year indeed when Cash4Gold shells out the big bucks to upgrade its late-night infomercial pitch to an in-game...More

GoDaddy "Baseball"video
Client: GoDaddy.com
Brand: GoDaddy.com
Agency: In-House
Description: GoDaddy.com made a grand entrance on the Super Bowl four years ago with a spot starring the buxom "GoDaddy Girl," who broke a tank-top strap and...More

Legal Sea Foods "White House"video
Client: Legal Sea Foods
Brand: Legal Sea Foods
Agency: DeVito Verdi
Description: Nothing says ?presidential? like the sound of the commander-in-chief slurping soup. Legal Sea Foods is hitching a ride on today?s historic inauguratio...More

Gerber "Vow"video
Client: Nestle USA, Inc.
Brand: Gerber Baby Foods
Agency: DraftFCB
Description: Here's a baby-food commercial displaying no food and just a single already-born baby -- and that one for just a couple of seconds. Let's start, then,...More

Ikea "Embrace Change '09"
Client: IKEA North America Services, LLC
Brand: IKEA Home Furnishings
Agency: iDeutsch
Description: The notion of Ikea furnishing the Oval Office might just be the perfect expression of yuppified, post-ironic marketing-driven "Americana." The Swedish...More

Tropicana "Squeeze"
Client: PepsiCo Beverages & Foods
Brand: Tropicana Pure Premium Fruit Juices
Agency: Arnell Group
Description: I'm torn over Arnell's "Squeeze" campaign for Tropicana. The name does immediately bring freshly squeezed orange juice to mind, and the "It's a...More

Scion "Samples"video
Client: Toyota Motor Sales USA, Inc.
Brand: Toyota Cars & Trucks
Agency: Attik
Description: This Attik spot for Toyota's Scion tries to break free of car-ad category cliches. There are no gleaming vehicles racing along scenic highways at...More

Geico "Ranch"video
Client: GEICO
Brand: Geico Insurance
Agency: The Martin Agency, Inc.
Description: The sledgehammer-wielding old coot in this new Geico spot looks like the protagonist of a series of horror movies. (The vignette here could be the...More

December 2008


Geico "Tiny Suit"video
Client: GEICO
Brand: Geico Insurance
Agency: The Martin Agency, Inc.
Description: The return of Geico's gecko is always good news. Here, the green guy mulls an image change: Should he get more serious and dress accordingly in a tiny...More

Pepsi "Wordplay"video
Client: Pepsi-Cola Co.
Brand: Pepsi-Cola
Agency: TBWA\Chiat\Day
Description: Here's "Wordplay," the first TV ad from newly crowned Pepsi shop TBWA\Chiat\Day. The animated montage features feel-good messages ("love," "optimism,"...More

Honda "Reliability"video
Client: American Honda Motor Co., Inc.
Brand: Honda Cars & Trucks
Agency: Rubin Postaer and Associates
Description: Flattery may not get you everywhere, but it'll give you a head start in the right direction. This Honda spot (via RPA of Santa Monica, Calif.)...More

ESPN360.com "College"video
Client: ESPN, Inc.
Brand: ESPN360.com
Agency: Arnold Worldwide
Description: I'm actually in the market for a blanket with sleeves that I can wear while reading (Snuggies are Blankets With Sleeves to Keep You Snuggie!) and a...More

Nvidia "Directions"video
Client: Nvidia
Brand: Nvidia
Agency: Cutwater
Description: Its detractors say the ad business specializes in mumbo-jumbo. To the extent they're right, this teaser spot for Nvidia (by San Francisco-based agency...More

Marshalls "Blitzen"video
Client: The TJX Companies, Inc.
Brand: Marshalls Stores
Agency: GSD&M's Idea City
Description: Amid all the grim economic news, consumers won't welcome holiday-shopping commercials that are overly cheery. But do they want to see lost reindeer...More

Nintendo "Theme Night"video
Client: Nintendo of America
Brand: Nintendo DS Portable Game System
Agency: Leo Burnett Worldwide, Inc.
Description: Mother and child cooking in the kitchen. How exciting can it get? It doesn't, but countless of advertisers have given us ridiculously unreal kitchen...More

Brand Jordan "Simple Math"video
Client: Nike, Inc.
Brand: Brand Jordan
Agency: Wieden + Kennedy, Inc.
Description: The Bowl Championship Series ranking system takes a hit in Wieden + Kennedy's latest ad for Brand Jordan titled "Simple Math." The visceral spot...More

Geico "Meeting"video
Client: GEICO
Brand: Geico Insurance
Agency: The Martin Agency, Inc.
Description: It's about as simple a concept as can be created for advertising: in this new campaign for Geico from The Martin Agency, a stack of bills, topped...More

Park CIty Mountain Resort "Boy"
Client: Park City Mountain Resort
Brand: Park City Mountain Resort
Agency: Thomas Taber & Drazen
Description: We're accustomed to travel-destination ads that tout family togetherness. But this ad for Utah's Park City Mountain Resort (via Denver agency Thomas...More

CorningWare "Float"video
Client: World Kitchen, LLC
Brand: Corningware
Agency: Cramer-Krasselt
Description: How high is your tolerance for goofiness? Your answer likely predicts how you'll react to this spot for CorningWare, via Cramer-Krasselt of Milwaukee....More

Boomerang "Santa"video
Client: Boomerang
Brand: Boomerang
Agency: Nicebigbrain
Description: Does Santa really need a GPS device? Isn't he all-seeing and all-knowing? This amusing holiday-themed spot for Boomerang out of Nicebigbrain in New...More

Playstation 3 "Murals"video
Client: Sony Computer Entertainment America
Brand: Playstation 3 Game Console & Software
Agency: Deutsch\LA, Inc.
Description: Entertainment "takes over" an urban neighborhood in a PlayStation 3 spot from Deutsch in Los Angeles. The ad is all about the effects, keeping viewers...More

November 2008


Apple "Green"video
Client: Apple Computer, Inc.
Brand: Apple Computer, Inc.
Agency: TBWA Media Arts Lab
Description: Having recently purchased a snazzy aluminum-encased MacBook strictly out of brand loyalty, it was an added bonus to learn that my purchase is not only...More

Xbox "You're in the Movies"video
Client: Microsoft Game Studios
Brand: Xbox 360 Game System & Software
Agency: T.A.G.
Description: "Hi, I?m obviously Burt Reynolds,?  the great toupeed one says by way of introduction in this TV spot promoting "You're in the Movies," a new...More

Musselman's "Nice One"video
Client: Knouse Foods
Brand: Musselman's
Agency: Brunner
Description: We're likely to see a lot of down-homey, uncorporate advertising in the coming year as a deepening recession fosters anti-corporate sentiment among...More

Gold's Gym "Stairs"video
Client: Gold's Gym International, Inc.
Brand: Gold's Gyms
Agency: McKinney
Description: Getting to the gym isn't the easiest thing to do and gyms have tried all sorts of tactics to entice people through the door and keep them coming back....More

Welch's "Alton Brown"video
Client: Welch Foods, Inc.
Brand: Welch's Fruit Juices
Agency: The VIA Group
Description: What's a chalkboard doing out in the vineyards in this spot (by The Via Group) for Welch's Grape Juice? Helping to illustrate a mini-lecture by Alton...More

Alltel "Letters to Santa"video
Client: Alltel Communications
Brand: Alltel Wireless Communications
Agency: Campbell-Ewald
Description: The holiday season gives us all permission to be kids again, so when Alltel Wireless presents another stop-motion ad series that plays homage to the...More

Samsung Propel "Ozzy"video
Client: Samsung Electronics America
Brand: Samsung Wireless Telephones
Agency: Leo Burnett Worldwide, Inc.
Description: Marble-mouthed British rocker Ozzy Osbourne gets some translation help in this hilarious new spot for Samsung Propel from Leo Burnett, Chicago....More

Ubisoft "Rabbids"video
Client: Ubisoft, Inc.
Brand: Ubisoft Video Games
Agency: Moses Anshell
Description: How would you define chess? Perhaps not as "A game you can't play with your butt." But consumers will take truth in advertising where they find it,...More

Citi "Seat Movers"video
Client: Citigroup
Brand: Citibank Credit Cards
Agency: Publicis in New York
Description: You know the type. You may even be one yourself. That's why the friends who star in a new Citibank spot promoting the company's alliance with Live...More

Hyatt "There's a Place"video
Client: Hyatt Hotels Corp.
Brand: Hyatt Hotels & Resorts
Agency: BBDO Worldwide
Description: It's never a safe bet that people will be polite. So, when this Hyatt commercial (via BBDO, New York) predicts that a Hyatt customer will say "thank...More

Arby's "Warning"video
Client: Arby's Restaurant Group, Inc.
Brand: Arby's Roast Beef Restaurants
Agency: Merkley + Partners
Description: Arby's receives warnings attached to frozen hamburger patties hurled through its windows. "Stop making the new Arby's Roastburger or else..." Luckily,...More

October 2008


Comcast "LaMel"
Client: Comcast Cable Communications, LLC
Brand: Comcast Cable Television Service
Agency: Goodby, Silverstein & Partners, Inc.
Description: ?An intervention for television? What the hell is going on?? Those are the first words we hear from LaMel after he walks into his Richmond, Calif.,...More

Maimonides Medical Center "Thank You"video
Client: Maimonides Medical Center
Brand: Maimonides Medical Center
Agency: Della Femina Rothschild Jeary and Partners
Description: The testimonial of a satisfied customer can be a useful marketing tool for any brand. The testimonial of a customer who might be six feet under were...More

Travelers Insurance "Cheesecake"
Client: The Travelers Cos., Inc.
Brand: Travelers Insurance
Agency: Fallon Intersect
Description: The well-dressed Travelers Insurance man and his helpful red umbrella return in new spots from Fallon, but this time his fixes aren't so magical. In...More

Conservatives for Changevideo
Client: Conservatives for Change
Brand: Conservatives for Change
Agency: Deutsch\LA, Inc.
Description: We only have about two and a half weeks to go before the tensest Presidential election in our lifetimes. The anxiety levels for both parties are...More

Olympus "Blast Off"
Client: Olympus America, Inc.
Brand: Olympus Cameras & Accessories
Agency: Deutsch, Inc.
Description: Is that a corkscrew the kid is using as fulcrum to launch the family camera into the air? (From this angle, it looks like the one I've got at home.)...More

U.S. Dept of Treasury "Capiche"video
Client: U.S. Dept of Treasury
Brand: U.S. Dept of Treasury
Agency: Lowe Worldwide
Description: A public service campaign by the Ad Council and the U.S. Department of Treasury urges teens and young adults to keep their credit card spending in...More

Apple "Bean Counter"video
Client: Apple Computer, Inc.
Brand: Apple Computer, Inc.
Agency: TBWA Media Arts Lab
Description: The ad war between Apple and Microsoft intensifies this week as a new spot from TBWA\Media Arts Lab takes another volley at Microsoft and its Vista...More

Circuit City "Mixed Signals"video
Client: Circuit City Stores, Inc.
Brand: Circuit City Stores
Agency: Euro RSCG Chicago
Description:  Though voters insist they hate negative advertising, the results on election day tend to show they're swayed by such messages. The same is...More

Holiday Inn "Baby"video
Client: InterContinental Hotels Group
Brand: Holiday Inn Express
Agency: Fallon Worldwide
Description: A newborn baby can't claim to be smart because it stayed in a Holiday Inn Express the previous night. But a new spot for that brand (via Fallon,...More

BC Dairy "Mousetrap"video
Client: British Columbia Dairy Association
Brand: BC Dairy
Agency: Tribal DDB
Description: Talk about building, if not a better mousetrap, than the scariest one ever created. As part of a series of Internet spots promoting the British...More

Califorinia Milk Advisory Board "Alicia"video
Client: California Milk Advisory Board
Brand: Califorinia Milk Advisory Board
Agency: Deutsch\LA, Inc.
Description: The audition clip as TV commercial has become as common an ad theme as the reality TV phenomenon that spawned it. The California Milk Advisory Board...More

Volkswagen Routan "Babymaker 3000"
Client: Volkswagen of America, Inc.
Brand: Volkswagen Cars
Agency: Crispin Porter + Bogusky
Description: It's alive! For all those wannabe mammas who want to see what their union with their true love will produce but don't want to invest the nine months...More

Hummer "The Open"video
Client: General Motors Corp.
Brand: Hummer All-Terrain Vehicles
Agency: Modernista!
Description: Fly fishing. Kite surfing. Mountain climbing. Whatever the outdoor sport, the new Hummer pickup can get you there. That's the message behind...More

"Trophy" LVCVAvideo
Client: Las Vegas Convention & Visitors Authority
Brand: Las Vegas Tourism
Agency: R&R Partners
Description: A cheap blonde with expensive tastes. In life, that's a formula for disaster. But it's a winning concept for a spot aimed at luring tourists to...More

September 2008


Xbox "Faces"video
Client: Microsoft Game Studios
Brand: Xbox 360 Game System & Software
Agency: McCann Worldgroup
Description: In this new Xbox branding spot from McCann's T.A.G. in San Francisco, the childlike wonderment and excitement of Rock Band comes to life in the...More

Tide to Go "Stain Rap"video
Client: The Procter & Gamble Co.
Brand: Tide to Go Instant Stain Remover
Agency: Saatchi & Saatchi Worldwide
Description: Tide to Go surprised Super Bowl viewers last year with a breakthrough spot about a talking stain that interrupts a guy's job interview. Last night,...More

Capital IQ "Fair Unfair"video
Client: Capital IQ
Brand: Capital IQ
Agency: Della Femina Rothschild Jeary and Partners
Description: The man on the street would be happy these days to see investment bankers and other Wall Street types taken off in tumbrels to the guillotine. But...More

Airborne "Sebastian"video
Client: Airborne Allergy
Brand: AIRBORNE
Agency: Bartle Bogle Hegarty Ltd.
Description: A romance novel hero named Sebastian is recruited to deliver cold-fighting supplement Airborne in Bartle Bogle Hegarty's first work for the brand. The...More

Audi "Hands"video
Client: Audi of America, Inc.
Brand: Audi Cars
Agency: Bartle Bogle Hegarty Ltd.
Description:  Last week, we wrote in this space about a tire commercial that illustrated the word "sticky" in a number of eye-catching ways. Here, we have an...More

Levi's "Knockout"video
Client: Levi Strauss & Co.
Brand: Levi's Apparel
Agency: Cutwater
Description: This new Levi's viral from Cutwater, San Francisco, gives a refreshingly funny visual interpretation of the word "knockout." A beautiful woman wearing...More

Microsoft "New Family"
Client: Microsoft Corp.
Brand: Microsoft Corp.
Agency: Crispin Porter + Bogusky
Description: Watching Bill Gates and Jerry Seinfeld clown around in Microsoft's new ads from Crispin Porter + Bogusky, you can't help but think about Apple. Of...More

Bridgestone "Sticky"video
Client: Bridgestone America's Holding Inc.
Brand: Bridgestone Tires
Agency: The Richards Group, Inc.
Description: "Sticky" has become a buzzword in Internet-commerce circles. This TV spot for Bridgestone tires (via The Richards Group, Dallas) gives vivid...More

EmblemHealth "Cyclist"video
Client: EmblemHealth
Brand: EmblemHealth
Agency: Hill Holliday
Description: This rebranding effort for EmblemHealth scores because the spots reflect a true New York state of mind. Emblem is touting itself to New Yorkers as...More

AT&T "Beat City"video
Client: AT&T Mobility
Brand: AT&T Wireless
Agency: BBDO Worldwide
Description: This new AT&T spot feels more like a dated ad for a video game than for the new Sony Ericsson Walkman phone and music player. Driven by computer...More

ESPN "Alarm"video
Client: ESPN, Inc.
Brand: ESPN Cable Sports Network
Agency: Wieden + Kennedy, Inc.
Description: A new campaign for ESPN's Monday Night Football gives viewers something to look forward to other than the beginning of the work week with spots that...More

Pepto-Bismol "Rex"video
Client: The Procter & Gamble Co.
Brand: Pepto-Bismol Antacid
Agency: Publicis in New York
Description: Since Pepto-Bismol's 2004 introduction of its ridiculously catchy diarrhea dance -- the one where everyone from average Joes to movie monsters shake...More

Taco Bell "Smoke"video
Client: Taco Bell Corp.
Brand: Taco Bell Restaurants
Agency: DraftFCB
Description: Watching TV commercials, the proverbial visitor from outer space might conclude that the social life of young adults consists largely of commenting...More

IdeaPaint "Spider Web"
Client: IdeaPaint
Brand: IdeaPaint
Agency: Mullen
Description: Mullen's "Expand your canvas" effort for IdeaPaint transforms what could easily have been a dry b-to-b pitch into something a bit more special....More

AARP "Divided We Fail"
Client: AARP
Brand: AARP
Agency: GSD&M's Idea City
Description: Talk about scare tactics. The AARP's latest "Divided we fail" effort by GSD&M Idea City is enough to make a person take a real interest in...More

August 2008


Canon "Fans"video
Client: Canon USA, Inc.
Brand: Canon USA, Inc.
Agency: Dentsu America
Description: Which has a stronger claim on your affections -- dogs or professional athletes? Those who'd make the canine choice (surely a majority of Americans)...More

Annie's Homegrown "Lunchbox"
Client: Annie's Homegrown, Inc.
Brand: Annie's Organic Prepared Foods
Agency: TDA Advertising & Design
Description: TDA's first work for Annie's Homegrown takes an old-school approach. These eye-pleasing print ads and posters use traditional school settings -- no...More

Jack Daniel's Political Posters
Client: Brown-Forman Beverages Worldwide
Brand: Jack Daniel's Whiskey
Agency: Arnold Worldwide
Description: They got plastered all over Denver yesterday -- these print pieces for Jack Daniel's, I mean. And not a minute too soon. No doubt delegates at the...More

Bojangles "Genie"video
Client: Bojangles' Restaurants, Inc.
Brand: Bojangles' Famous Chicken 'n Biscuits Restaurants
Agency: Eric Mower and Associates
Description: Carolina Panthers QB Jake Delhomme stars in this Bojangles' spot by Eric Mower & Associates that plays off the old three-wishes-from-a-genie-gone-...More

EA Sports "Walk on Water"video
Client: EA Sports
Brand: EA Sports
Agency: Wieden + Kennedy, Inc.
Description: As far as golf fans and marketers are concerned, Tiger Woods walks on water. In this video by Wieden + Kennedy, he does just that in order to play an...More

Apple "Pizza Box"
Client: Apple Computer, Inc.
Brand: Apple Computer, Inc.
Agency: TBWA Media Arts Lab
Description: The Mac and PC return! Well, all of the Mac is back, as Justin Long is fully visible throughout this spot targeting the college crowd. The PC, on the...More

Nike "Dream Deferred"video
Client: Nike, Inc.
Brand: Nike Athletic Footwear
Agency: Wieden + Kennedy, Inc.
Description: This new "Just Do It" spot that broke during the Olympics is stirring and inspiring -- another admirable portrayal of the athletic spirit from Wieden...More


Our ProductsOur Products

ADWEEK'S CREATIVE NEWSLETTER

A weekly newsletter focusing on the creative community: New campaigns, personnel moves and much more.

SUBSCRIBE

Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.

Best Advertising Revealed in Adweek


Keeping up with the best commercials and best ads is easy to do with Adweek. We provide you with the "Ad of the Day," in-depth articles on how the best commercials were executed, the latest trends in animation, and much more. You can count on Adweek to deliver the very best commercials and ads currently in rotation with interviews, video streams, and other informational techniques that keep you up-to-date.


More VideosVideo

Bud Light gives man the ability to breath fire with disatrous results.; bud light; DDB; fire; A man finds a car grille under his sheets.; Venables Bell; audi; godfather; super bowl; People nod off before being revived by having a Diet Pepsi Max.; BBDO; Chris Kattan; Diet Pepsi; Salesmen must double his sales so turns to salesgenie.com; Indian; mint; salesgenie; super bowl 2008; Men find ways to entertain themselves at a wine and cheese party.; bud light; cheese; DDB; super bowl; wine; Athletes undergo intense training before getting new shoe.; Eric Ogbogu; new prototype; under armour; Animals and people scream as a car almost hits a squirrel.; bridgestone; richards group; scream; squirrel; Kina sings "Message from Your Heart" as part of Doritos "Crash the Super Bowl" promotion.; doritos; Goodby; kina; super bowl 2008; People leave Prudential footprints in their wake.; footprints; insurance; prudential; Video player for AW Creative index and related pages. http://link.brightcove.com/services/link/bcpid1329217856http://www.brightcove.com/channel.jsp?channel=1126101268


ADWEEK POLL



Adweek Advertising Home | Advertising Industry News | Creative TV Advertising | Advertising Industry Community | Video Advertising | Advertising Data Center | Advertising Special Reports | Advertising Careers | Advertising Products | Advertising About Us | Advertising Business Statements | Advertising Contact Us | Advertising Opportunities | Ad Licensing | Advertiser FAQ | Advertising Magazine Subscriptions | Advertising News RSS | Online Ad Site Map | Mobile

© 2009 Nielsen Business Media, Inc. All rights reserved. Terms of Use  |   Privacy Policy