Creative > Ad of the Day

Ad of the Day

Bugaboo "Ripples"

Brand: Bugaboo
Agency: 72andSunny
Review Date: October 01, 2009

Ad of the Day - 10/01/09
 Dutch stroller company Bugaboo recently joined the growing list of marketers in the Product (RED) family, becoming the first partner to contribute a percentage of the revenue from sales of all its products to a global fund to help support AIDS programs in Africa. This one-minute online spot from 72andSunny introduces the new relationship with the message "Go and good things happen." The idea behind "Ripples" is to encourage parents to make an impact on the lives of families living with HIV in Africa. Still, I'm not convinced that point is strongly made here. We see parents enjoying time spent with their kids, playing in a park and on a beach and discovering foreign experiences through travel. It ends with a scene of a mom carrying her baby in a remote village. I love the animation style and musical choice, "Made Up Love Song Number 43" by the Guillemots, who sound an awful lot like The Cure. Without those two critical elements, though, the spot would be your average montage-of-moments PSA. --Eleftheria Parpis

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Overall rating:
(1.75 ) Poor

8 Comments
  • 1. beth comments:
    January 06, 2010

    I sorta dig the animation style but did anyone else find it a little weird in the end that when they appear in a place I can only assume is meant to be an African like village everyone is Caucasian?


  • 2. DK comments:
    October 08, 2009

    snoooooooooooore. what a chance to do and say something powerful and emotional. instead - it's totally soft, confusing and forgettable. what a waste.


  • 3. Cheers comments:
    October 07, 2009

    Boooooring, not sure about the message either


  • 4. Mccullough comments:
    October 06, 2009

    Yawn.


  • 5. P comments:
    October 05, 2009

    I'd say this looks like a client forced them to make a bad spot, but doesn't 72andSunny have an equity stake in Bugaboo?


  • 6. Atown comments:
    October 05, 2009

    i kinda liked the animation style because it reminded me a little bit of little big planet, but it lost my attention and i wasnt sure what it was getting at until the very end. kinda cool but could be better


  • 7. Best Buy comments:
    October 02, 2009

    Looks like a boardomatic for Best Buy. Missed opportunity for a great product and cause.


  • 8. 72 and Dreary comments:
    October 02, 2009

    Wow, this is not one of the better animated spots this agency does. Animation is pretty much all they do too.


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