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Ad of the Day

Monster.com "Crime Scene"

Brand: Monster.Com
Agency: BBDO Worldwide
Review Date: September 21, 2009

Good thing the CSI team doesn't have a "take your friend to work day." A new Monster.com spot from BBDO New York shows what might happen if an investigative team had one such friend tag-along to a crime scene. The detectives go over the stats at a crime scene, as the hapless friend in shorts repeats their observations. Eager to participate, he proudly exclaims, "Found the weapon," and muddies the evidence, a gun, with his own fingerprints. Then drops it. "Until there's 'take your friend to work day,'" explains the voiceover, "there's career mapping," a new tool offered by the job site that details career paths. A second commercial features a doctor's exam scenario. In that one, the visitor prepares for the exam by putting on a rubber glove and is disappointed to learn he won't be helping. The spots do a good job showing what the alternative to career mapping could be. But as mildly amusing as they are, the "take your friend to work day" theme could have been taken to funnier extremes. --Eleftheria Parpis



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Overall rating: (1.69 ) Poor
32 Comments 1. didn't get it comments: October 01, 2009 it takes way too long to get to the point. 2. FF comments: September 28, 2009 This should be called get yourself fired from work day! 3. monster who? comments: September 24, 2009 Maybe BBDO should have a 'bring your friend to work day' and the copywriters could bring their friend. The one that can write. Monster has officially jumped the shark. 4. Nosy comments: September 24, 2009 The Doctor execution is much better. They should have posted that one instead. But it's clear BBDO is missing something these days. 5. Ned comments: September 23, 2009 The Career Path Finder sounds like an interesting tool but I have no idea what it is based on the spot. The creative missed the boat by not explaining the device and instead going to execution. 6. Bring a friend comments: September 23, 2009 If I brought a friend to work I would be severely disciplined and would most likely lose my job. 7. Perplexed comments: September 23, 2009 Bringing someone to work has nothing to do with finding a career path. These designated days exist: A.) because the office creates a day to show your family what you do. B.) to speak/show and tell . Shoehorning a make believe idea that this might lead to a possible career is confusing and just plain off. 8. monstermash comments: September 23, 2009 So the buffoonish "friend" is supposed to represent a typical prospective Monster.com user? Is that what they think of their customers? And WTF is this careerpath nonsense... people want jobs. EPIC STRATEGIC FAIL. 9. Take me to work? comments: September 23, 2009 Well the spots dumb and if all these people don't get it, it's because the creatives who did this are dumb. 10. Are you dumb? comments: September 23, 2009 Seriously? It's pretty simple guys... You can find out about other jobs through career mapping. Or you can find out the hard way. I thought it was funny. Better than 90 percent of the crap out there. It's not a bad spot. And it's not that unclear. I think a lot of you have agendas. 11. UGH comments: September 23, 2009 WTF does this mean? 12. Juan Valdez comments: September 22, 2009 This advert makes me chuckle. But wait - no gynecologist execution?!? You let me down, bbdo. 13. Clueless comments: September 22, 2009 Parpis misses the strategic buffoonery here once again. This spot makes zero sense. 14. Que? comments: September 22, 2009 After watching this spot I looked up to see a giant cartoon question mark with three dashes around it hovering above my head. 15. insidr comments: September 22, 2009 monster.com has been officially bill bruced. 16. wow comments: September 22, 2009 it's a long way down from the superbowl. 17. crap police comments: September 22, 2009 This is crap. 18. kept my attention comments: September 22, 2009 are their others in the campaign? 19. Buck Rooster comments: September 22, 2009 Long way to go for a simple message. Not sure people will get it. Sorry. 20. oh, now i get it. I think. comments: September 22, 2009 You see, the friend is exploring a new career path by tagging along with his cop buddy on "take a friend to work day" which doesn't exist, so you should use monster's career mapping. "There's a better way to explore new careers" Brilliant job, guys. Brilliant. 21. PKF comments: September 22, 2009 The day is a good idea. Maybe they will do more spots like this, this isn;t the funniest but it's OK 22. Duh comments: September 22, 2009 Made me laugh. Still better than most of the stuff coming out at the moment. 23. careermapper comments: September 22, 2009 i don't get it. i wish it were funnier because i could see myself emailing it around to people. oh well. 24. missy elliot comments: September 22, 2009 Its a good one. Not the best... but good 25. Dusenberry comments: September 22, 2009 No Eric Silver, no great monster.com spots. This is terrible. And look at the Fedex spots. Awful. Not funny! Poor comedic direction. BBDO lost something....What a major loss for BBDO. Lubars you need to hire some funny people if you want to do funny spots...digital people are not funny! 26. not bad comments: September 22, 2009 It's not even close to their Superbowl ads, but I thought it was pretty good. 27. Missing the Message comments: September 22, 2009 From reading the comments I'm surprised that quite a few respondents missed the message. I thought it was pretty clear that the message is that Monster Career Mapping is the smart way to find your way. The best thing is that it came across in a silly yet memorable manner. 28. Your_Calling_Isn't_Advertising comments: September 22, 2009 I'm guessing someone brought their friend to BBDO and they wrote this. 29. temp comments: September 22, 2009 is this just supposed to remind viewers that there's a lot of people out of work? it offers not even the slightest bit of optimism. 30. WTF? comments: September 21, 2009 I have no idea what this spot means. None. 31. DK comments: September 21, 2009 What happened? This stuff used to be the best. Terrible. And not sure it even makes sense! 32. awful comments: September 21, 2009 Wow this is bad. really, really bad.	Post a Comment Asterisk (*) is a required field. *Author: *Rate This Ad: (1=Bad, 5=Perfect) Bad Poor Good Great Perfect *Comment: The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are off-topic or otherwise inappropriate may be removed.

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