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Ad of the Day

FreeCreditReport.com "Reno"

Brand: FreeCreditReport.com
Agency: The Martin Agency, Inc.
Review Date: August 05, 2009

The FreeCreditReport.com musicians are back on air singing about their poor credit scores and all the woes that come with it. They made their TV debut nearly two years ago and are still apparently drowning in the mistakes of their poor financial management. In this spot, the band is playing in a Western bar and the curly-topped front man brings the lyrics of his latest country ditty back to the beginning, when he first sang about his poor credit score from the basement of his girlfriend's parents' house. Bad credit still follows. Here, he sings about the dreary experience of being in basement apartments, living in windowless rooms, and the fact that "when we needed space for a family set our sights on the wide open West." But instead of snow-chilled fresh air and gazing at “sierra vistas,” he sings, always with a smile on his face, that instead they rent by the week in Reno. Even though the band's been at it for almost two years, the ads still manage to entertain and whether with anticipation for some, or dread for others, create wonder about which musical genre will come next. Funniest details in this one: the drummer's shiny ice-blue shirt and matching cowboy hat and the plastic horse. --Eleftheria Parpis

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