|
Creative > Ad of the Day
Ad of the Day
Gillette "The Walk"Agency: BBDO Worldwide Review Date: April 16, 2009 Gillette takes Derek Jeter, Tiger Woods and Roger Federer back to 1977 in this new ad promoting a 500 per day razor giveaway at Gillette.com/walk. The spot, which debuts today at Yankee Stadium, re-creates John Travolta's signature Saturday Night Fever walk set to the Bee Gees' "Stayin' Alive." Here, however, it's Yankees' captain Jeter that struts his stuff and turns heads in a black leather jacket and wide-collared burgundy shirt unbuttoned to show off his gold chain. Woods soon joins him in a similar outfit, only wearing golf shoes. Tennis pro Federer completes the "champions" trio wearing silver platforms ready for boogie fever. Of the three, Federer steals the scene with a flashing smile and Travolta-worthy attitude as he responds to the other two's shaking heads. The spot ends with the message "Here's to confidence." I guess it's all about the confidence of a clean shave, even if the product point is only made clear with the final on-screen copy inviting viewers to sign up at the Web site for a chance to win a free razor. Still, the use of the decade-defining song and the star athletes is sure to gain some nostalgia points with older sports fans (or New York children of the '70s like me). --Eleftheria Parpis View Credits
Other Ads of the Day
|
|||||||||||||||
ADWEEK'S CREATIVE NEWSLETTER
A weekly newsletter focusing on the creative community: New campaigns, personnel moves and much more.
|
SUBSCRIBE
Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.
|
ADVERTISEMENT
News
Google Starts Buzzing in Social Media Sphere
February 09, 2010
Looking to cement and possibly expands its stature as the Web’s top resource for information -- a position that is gradually being threatened by social venues like Facebook -- Google has introduced Google Buzz, a product designed to make Gmail more of a social networking environment. Buzz is initially all about sharing diverse content, while its grander ambition is to make Gmail a conduit for much of the information traveling among networking sites. Read Full Article
ADVERTISEMENT
Community
The Power of Reinvention
The Lemonade filmmaker asks: 'How do you want to be remembered?'
Read Full ArticleMore Guest Columnists
Super Bowl, Super Score
How advertising in the big game pays off big time for brands.
Read Full ArticleMore Guest Columnists
ANA TV AND EVERYTHING VIDEO FORUM
The Association of National Advertisers stages this conference.
February 11, 2010 - February 11, 2010
Marriott Marquis, New York
AgencyScoop with AdweekMedia
Introducing AgencyScoop with AdweekMedia. Join more than 25,000 industry professionals in networking, finding jobs, receiving special offers, sharing portfolios and more!
