Creative > Ad of the Day

Ad of the Day

Visa "Music"

Brand: Visa Check Card
Agency: TBWA Worldwide
Review Date: April 02, 2009

This new Visa spot featuring people singing along to Rick James has an energy and humor we haven't yet seen in the new "More People Go with Visa" campaign from TBWA\Chiat\Day. Problem is, as much we all love that classic tune, the payoff feels quite ordinary. All sorts of people are shown singing the '80s hit, from a basketball player to a cowboy and a karaoke singer. The freakiest part of the spot is when a guy tries to dance but instead looks like he's trying to dislodge a mouse that's crawled inside his pants. Morgan Freeman's voiceover asks, "Who isn't a little freaky?" But all that follows is a very average scene of a woman sitting in front of her laptop, using her check card to buy a Rick James anthology. What's so freaky about that? Where are the freaks and the freaky? The spot ends with Freeman telling us, "More people go funky with Visa. It's always fun to get funky with Rick James, but in the end that's all this spot gives is about. -Eleftheria Parpis

View Credits

Overall rating:
(2.44 ) Poor

9 Comments
  • 1. michaelntkoa comments:
    September 26, 2009

    funny as hell


  • 2. Dasher comments:
    September 06, 2009

    Great tune in its day. Gets your attention. Like the commercial says, everyone needs to let their freak flag fly. Why all the negative comments. Lighten Up Folks. All those folks are 40-50 now and possibly VISA card holders..... hmmmm could that be why they chose that tune. Got my attention. Maybe you're just too young to appreciate it. Ha !


  • 3. Sssadow comments:
    April 12, 2009

    Since when is Visa supposed to be funky? They lost me.


  • 4. CodeWriter comments:
    April 10, 2009

    I like it.


  • 5. Katie comments:
    April 10, 2009

    It was very entertaining however this is one of those ads where they say "Do you know what this is for?" before the very end. Visa was not the right choice for this idea.


  • 6. It's time comments:
    April 09, 2009

    Didn't Jay Chiat say something like it's time to close shop once they start producing bad ads? It's been a long time since I've seen anything that qualifies as good coming out of Chiat LA.


  • 7. ziptop comments:
    April 07, 2009

    Good thing I saw this here because I'm pretty sure when it runs on TV I won't notice it.


  • 8. LL comments:
    April 03, 2009

    That cool looking Chiat office must be the trick to getting new biz..... because they are ruining brands. First Gatorade, now Visa. Yuk.


  • 9. LikeThis comments:
    April 02, 2009

    Wow. The Visa stuff is getting worse and worse all the time.


Post a Comment
Asterisk (*) is a required field.
*Author:
*Rate This Ad: (1=Bad, 5=Perfect)

*Comment:
The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are off-topic or otherwise inappropriate may be removed.





Our ProductsOur Products

ADWEEK'S CREATIVE NEWSLETTER

A weekly newsletter focusing on the creative community: New campaigns, personnel moves and much more.

SUBSCRIBE

Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.




Adweek Advertising Home | Advertising Industry News | Creative TV Advertising | Advertising Industry Community | Video Advertising | Advertising Data Center | Advertising Special Reports | Advertising Careers | Advertising Products | Advertising About Us | Advertising Business Statements | Advertising Contact Us | Advertising Opportunities | Ad Licensing | Advertiser FAQ | Advertising Magazine Subscriptions | Advertising News RSS | Online Ad Site Map | Mobile

© 2010 Adweek. All rights reserved. Terms of Use  |   Privacy Policy