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Ad of the Day

Gold's Gym "Stairs"

Brand: Gold's Gyms
Agency: McKinney
Review Date: November 20, 2008

Getting to the gym isn't the easiest thing to do and gyms have tried all sorts of tactics to entice people through the door and keep them coming back. This campaign for Gold's Gym, the first for the chain from McKinney,
may provide the right motivation for some, particularly those who view Gold's as a training camp for the muscle-bound. We see average men and women exercising and on-screen graphics explain their motivations. In one spot showing a close-up of a woman's legs as she tackles the stair machine, words like "Kilimanjaro," "Everest," "Olympus" and finally "The corporate ladder" roll under her feet. The spot, which tells viewers exercise can build all sorts of strength, not just the physical kind, ends with the tagline "Know your own strength." The point, exercise can build all sorts of strength, not just the physical kind. --Eleftheria Parpis

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Overall rating:

) Poor

18 Comments

1. Evelyn comments:

June 09, 2009

Overall, I like the ad, it's cute. I belong to Golds Gym and I don't see what y'all talking about. You go there to work out and get healthy...Be grateful that someone is looking at you cuz someday your beauty will be gone and no one will be looking and then you'll remember when they did. About the cancellations, I find that any time you give someone access to getting their money directly paid, you experience headaches. Cancel your card and get a new one and that will take care of it. As a gym they provide the newest equipment and an environment that allows you to work out. Don't dis the gym when you are upset about the process.
2. PO'd comments:

March 19, 2009

I agree!! DO NOT SIGN UP WITH GOLD'S GYM they are the biggest scam EVER!!!!!
3. i need this song comments:

March 06, 2009

please does any one know thie title of this song i heard a long time ago and then i heard it in this ad and i cannot for the life of me remember the name
4. Beefcake comments:

February 21, 2009

F'ing good.
5. Gold Gym's SCAMS comments:

January 13, 2009

I don't recommend signing up with Gold's Gym to anyone. They will give you guys give a hard time with canceling payments. All they ever want is my money even when I cancelled over 6 months ago. I am still going through this hassle with cancelling the contract with Gold's Gym company. DO NOT SIGN UP WITH THEM.
6. Zack comments:

December 02, 2008

Hey BS - There is a reason you are defending lame spots for Gold's, could it be you worked on it? You don't have to be a genius to see these ads suck.
7. BS comments:

November 26, 2008

There is a reason y'all are golds gym employees!! And not in advertising! It is not a bad concept at all. As stated above the product placement is good! It keeps me interested but not enough to make go and get a GOLDS membership!
8. Gold's Gym employee? comments:

November 24, 2008

On Adweek? Give me a break.
9. Gold's Gym employee? comments:

November 24, 2008

On Adweek? Give me a break.
10. Gold's Gym employee? comments:

November 24, 2008

On Adweek? Give me a break.
11. Gold's Gym employee? comments:

November 24, 2008

On Adweek? Give me a break.
12. Gold's Gym employee? comments:

November 24, 2008

On Adweek? Give me a break.
13. Kristin comments:

November 24, 2008

Gold's has given her the strength to climb the corporate ladder, how cliche. I wonder how she has the strength to ward off all the unwanted glaring from the meat heads at Gold's not to mention dealing with the grunters and mirror flexers.
14. AJL comments:

November 24, 2008

Not a great ad, but perfect from the view of inside the gym. As a Gold's Gym employee, this stair machine is one of the most popular pieces of equipment there.
15. Irate comments:

November 23, 2008

Nothing to be embarrassed about, but not fantastic either.
16. Leon comments:

November 23, 2008

I'm not a Gold's member and I'm embarrassed.
17. Zygomate comments:

November 22, 2008

As a Gold's Gym member I'm embarrassed by how bad these ads are.
18. Ada comments:

November 21, 2008

Fantastic