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30 Years by the Numbers




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30 Years by the Numbers
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Employee Benefits: Workers as Brand Ambassadors

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In the battle to win over consumers during difficult economic times, marketers are sending their employees to the front lines. The trend seems to be accelerating. Last week, Zappos introduced a new pitch with puppets fronting actual recordings of employee-customer service calls. Last month, Lowe's launched a campaign with store associates advising cash-strapped DIY consumers. Those campaigns come after several others celebrating the rank and file. Read Full Article

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