Hewlett-Packard has teamed up with Universal Music Group and is entering the music download market in Asia.

The companies have introduced a free personalized service that will be available with any purchase of an Intel-powered HP Envy, HP Pavilion, HP TouchSmart or HP Mini notebook PC from Nov. 28 onwards.

Users will also be able to personalize their notebooks by downloading up to 1,120 songs from UMG's online library.

"Consumers are increasingly streaming and storing their favorite music files on their PC. Our collaboration with Universal Music Group will amplify consumers' entertainment gratification and make their notebook a one-stop shop for all their multimedia needs," said Dennis Mark, vice president of marketing, personal systems group, HP Asia Pacific and Japan.

Customers who purchase the aforementioned products during the promotional period onwards will receive a PIN number to register for a user account on www.music4myhp.com. Registered users can access UMG's library of music and download 1,120 songs over a 12-month period -- 120 songs can be downloaded for keeps, while 1,000 songs can be downloaded for a term of one year.

"People are experiencing music over a variety of platforms today, and we believe the rich entertainment experience presented by HP's extensive range of PCs and notebooks will help us to further engage music fans. The combination of our extensive international music portfolio and HP's significant market share for innovative devices is a win-win-win collaboration for HP, Universal Music and music fans," said Sandy Monteiro, svp of digital, Universal Music, Southeast Asia.

See also: "MySpace Music Video Hub Fuses Sound and Vision"


Marketing Magazine Asia