- Gregory Solman

LOS ANGELES American Business Media has commissioned the global management consulting firm Booz & Co. to conduct a study on accelerating profitable revenue growth.
 
According to ABM, the business-to-business study will include best practices as well as ways of developing content, applications and services. It will also look at the adaptation of industry models and how to leverage technology.
 
"The topic represents three of the major pain points that our members told us they are dealing with: Optimization of content, technological needs and organizational structure," said Mark Rothman, ABM's chief marketing officer in New York. "Our meetings have had a history of major studies -- by the likes of Yankelovich, Harris, Forrester, to name a few -- in order to share with the marketplace, or euphemistically Madison Avenue, the power of business media. This study will help our members deal with the problems they are facing during this period of transformation."
 
"The study we are undertaking with Booz & Co. will help our member companies develop superior products and services to bring into the marketplace for their customers," said Gordon Hughes, CEO of ABM, in a statement. "Working with Booz & Co., we will focus on best practices that allow our member companies to reorganize and reengineer to accelerate innovation across a variety of platforms such as print, online, face-to-face, custom publishing and rich data."
 
ABM intends to make the study's findings the centerpiece of its Top Management Meeting in November in Chicago.