News > Politics Channels
Share on LinkedInSaveE-mailPrintMost PopularRSSReprints

YouTube Pulls Obama Spot

NBC blasts clip as 'outrageous' and demands Obama camp cease running it altogether

Oct 1, 2008

- Steve McClellan


adweek/photos/stylus/40816-ObamaL.jpg

Obama's campaign added a disclaimer to the spot, but that didn't mollify NBC.

NEW YORK Google-owned YouTube has pulled a Barack Obama ad from its site at the insistence of NBC, which charged that the spot infringed on its copyrighted content and that it did not give Obama's campaign permission to use the material.

The ad, titled "Bad News," is designed to get out the vote by appealing to voters and potential voters who do not want John McCain to win the election. At one point, NBC's Tom Brokaw and MSNBC's Keith Olbermann are shown -- with Olbermann announcing that McCain has "won."

NBC has demanded that Obama stop using the clip altogether. But his campaign balked and instead attached a disclaimer to it that said, "NBC and MSNBC did not cooperate in the making of this video."

An NBC representative said that wasn't good enough. It blasted the ad as "outrageous." Late Wednesday afternoon, the NBC rep said, "Our legal team is still in discussions with the Obama campaign about our request for them to cease and desist."

An Obama rep could not be immediately reached for comment.

The controversy mirrors a situation that transpired three weeks ago, when YouTube apparently removed a McCain campaign ad that featured CBS News anchor Katie Couric chastising Barack Obama after Couric's employer, CBS, complained. CBS objected because it frowns on the use of its news personnel in political spots. That spot took Obama to task for a saying, "You can put lipstick on a pig, but it's still a pig." The McCain camp claimed that quip was aimed at Sarah Palin; Obama's reps insisted it was about the economy.


YouTube Pulls Obama Spot

NBC blasts clip as 'outrageous' and demands Obama camp cease running it altogether

Oct 1, 2008

- Steve McClellan


adweek/photos/stylus/40816-ObamaL.jpg

Obama's campaign added a disclaimer to the spot, but that didn't mollify NBC.

NEW YORK Google-owned YouTube has pulled a Barack Obama ad from its site at the insistence of NBC, which charged that the spot infringed on its copyrighted content and that it did not give Obama's campaign permission to use the material.

The ad, titled "Bad News," is designed to get out the vote by appealing to voters and potential voters who do not want John McCain to win the election. At one point, NBC's Tom Brokaw and MSNBC's Keith Olbermann are shown -- with Olbermann announcing that McCain has "won."

NBC has demanded that Obama stop using the clip altogether. But his campaign balked and instead attached a disclaimer to it that said, "NBC and MSNBC did not cooperate in the making of this video."

An NBC representative said that wasn't good enough. It blasted the ad as "outrageous." Late Wednesday afternoon, the NBC rep said, "Our legal team is still in discussions with the Obama campaign about our request for them to cease and desist."

An Obama rep could not be immediately reached for comment.

The controversy mirrors a situation that transpired three weeks ago, when YouTube apparently removed a McCain campaign ad that featured CBS News anchor Katie Couric chastising Barack Obama after Couric's employer, CBS, complained. CBS objected because it frowns on the use of its news personnel in political spots. That spot took Obama to task for a saying, "You can put lipstick on a pig, but it's still a pig." The McCain camp claimed that quip was aimed at Sarah Palin; Obama's reps insisted it was about the economy.
Post a Comment
Asterisk (*) is a required field.
* Author:
* Comment:
 
The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Attacks of a personal nature and comments that are otherwise inappropriate may be removed.


Our ProductsOur Products

ADWEEK DAILY UPDATE

Receive a comprehensive roundup of the biggest stories of the day.

BREAKING NEWS ALERTS

Sign up to be the first to hear about the biggest breaking news stories.

SUBSCRIBE

Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.

More VideosVideo



ADWEEK POLL



From print to online advertising trends, advertising professionals can read all about the latest advertising news at Adweek. Keep on top of the latest happenings in the advertising world, from online video advertising to the latest funny TV commercials. Check out our community and advertiser forums to discover and network with other advertiser and marketing professionals. Adweek provides advertisers with daily TV news and weekly ad industry editorials on a complete array of subjects. Use our advertising agency directory to find a career opportunity or to research an ad agency to fit your companies advertising and marketing needs. Explore Adweek everyday, or sign up for our Adverting Newsletter to get the latest ad industry news on demand!

Adweek Advertising Home | Advertising Industry News | Creative TV Advertising | Advertising Industry Community | Video Advertising | Advertising Data Center | Advertising Special Reports | Advertising Careers | Advertising Products | Advertising About Us | Advertising Business Statements | Advertising Contact Us | Advertising Opportunities | Ad Licensing | Advertiser FAQ | Advertising Magazine Subscriptions | Advertising News RSS | Online Ad Site Map | Mobile

© 2008 Nielsen Business Media, Inc. All rights reserved. Terms of Use  |   Privacy Policy