|
News
> Politics Channels
 Cannes Report: Lessons From Brand ObamaJune 25, 2009  CANNES, FRANCE As far as a campaign
brief goes, taking a man with barely two years in the U.S. Senate
and making him the most powerful person in the world is a pretty
tough nut to crack. That's what David Plouffe, Barack Obama's
campaign manager, discussed in his Cannes seminar on Thursday,
laying out some lessons from the winning presidential run.Plouffe tied the success of the Obama campaign, beyond having a tremendously gifted candidate, to its marriage of grassroots activism and digital technology. "We benefited in many ways that we could look at everything from a fresh set of eyes," he said. VISIT REALTIMECANNES.COM FOR COMPLETE FESTIVAL COVERAGE Cannes Report: Lessons From Brand ObamaJune 25, 2009 CANNES, FRANCE As far as a campaign brief goes, taking a man with barely two years in the U.S. Senate and making him the most powerful person in the world is a pretty tough nut to crack. That's what David Plouffe, Barack Obama's campaign manager, discussed in his Cannes seminar on Thursday, laying out some lessons from the winning presidential run.Plouffe tied the success of the Obama campaign, beyond having a tremendously gifted candidate, to its marriage of grassroots activism and digital technology. "We benefited in many ways that we could look at everything from a fresh set of eyes," he said. VISIT REALTIMECANNES.COM FOR COMPLETE FESTIVAL COVERAGE
Other
|
||||||||||||||
Save
E-mail
Print
Most Popular
RSS
Reprints
Share on LinkedIn
ADWEEK DAILY UPDATE
Receive a comprehensive roundup of the biggest stories of the day.
|
BREAKING NEWS ALERTS
Sign up to be the first to hear about the biggest breaking news stories.
|
SUBSCRIBE
Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.
|
Video
ADVERTISEMENT
News
Unilever's CMO to Step Down
February 09, 2010
Simon Clift is stepping down as chief marketing officer of Unilever in the next few months, the company has confirmed. Read Full Article
ADVERTISEMENT
Community
The Power of Reinvention
The Lemonade filmmaker asks: 'How do you want to be remembered?'
Read Full ArticleMore Guest Columnists
Super Bowl, Super Score
How advertising in the big game pays off big time for brands.
Read Full ArticleMore Guest Columnists
ANA TV AND EVERYTHING VIDEO FORUM
The Association of National Advertisers stages this conference.
February 11, 2010 - February 11, 2010
Marriott Marquis, New York
AgencyScoop with AdweekMedia
Introducing AgencyScoop with AdweekMedia. Join more than 25,000 industry professionals in networking, finding jobs, receiving special offers, sharing portfolios and more!
