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> Politics Channels
 Cannes Report: Lessons From Brand ObamaJune 25, 2009  CANNES, FRANCE As far as a campaign
brief goes, taking a man with barely two years in the U.S. Senate
and making him the most powerful person in the world is a pretty
tough nut to crack. That's what David Plouffe, Barack Obama's
campaign manager, discussed in his Cannes seminar on Thursday,
laying out some lessons from the winning presidential run.Plouffe tied the success of the Obama campaign, beyond having a tremendously gifted candidate, to its marriage of grassroots activism and digital technology. "We benefited in many ways that we could look at everything from a fresh set of eyes," he said. VISIT REALTIMECANNES.COM FOR COMPLETE FESTIVAL COVERAGE Cannes Report: Lessons From Brand ObamaJune 25, 2009 CANNES, FRANCE As far as a campaign brief goes, taking a man with barely two years in the U.S. Senate and making him the most powerful person in the world is a pretty tough nut to crack. That's what David Plouffe, Barack Obama's campaign manager, discussed in his Cannes seminar on Thursday, laying out some lessons from the winning presidential run.Plouffe tied the success of the Obama campaign, beyond having a tremendously gifted candidate, to its marriage of grassroots activism and digital technology. "We benefited in many ways that we could look at everything from a fresh set of eyes," he said. VISIT REALTIMECANNES.COM FOR COMPLETE FESTIVAL COVERAGE
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