News > Nontraditional

Horror Helmers Do Comedy for Xbox Live

James Wan among directors providing comedic films

July 23, 2008

-By David Ward, The Hollywood Reporter


adweek/photos/stylus/33598-XboxLiveL.jpg
SAN DIEGO Safran Digital Group and Microsoft have struck a deal through which some of the leading directors in horror/supernatural filmmaking will try their hands at comedy as the first original programming on Xbox Live.

The directors involved include James Wan (Saw), David Slade (30 Days of Night), James Gunn (Slither), Lucky McKee (May), Andrew Douglas (The Amityville Horror) and Marcus Nispel (The Texas Chainsaw Massacre). They'll provide films running less than 10 minutes that will debut this fall worldwide in HD with the launch of the new Xbox Live Experience user interface.

SDG CEO Peter Safran, producer of the Xbox short film series, said the project gives the directors the chance to prove their skill and creativity outside of the horror genre.

"Almost every director we approached wanted to do this to show their comedic vision," he said. "Most of these guys know the Xbox demographic are also big fans of horror and the supernatural and realized this was the platform where they should be."

Xbox Live has proven to be a solid distribution platform for licensed movies and TV shows. With this deal, Microsoft looks to position it as a vehicle for original content as well.

"We really wanted to focus on bite-size entertainment pieces, under 10-minute short film pilots that Xbox Live users could jump on and enjoy before they go off and play 'Gears of War 2,'" said Scott Nocas, group product manager of Xbox Live programming.


Horror Helmers Do Comedy for Xbox Live

James Wan among directors providing comedic films

July 23, 2008

-By David Ward, The Hollywood Reporter


adweek/photos/stylus/33598-XboxLiveL.jpg

SAN DIEGO Safran Digital Group and Microsoft have struck a deal through which some of the leading directors in horror/supernatural filmmaking will try their hands at comedy as the first original programming on Xbox Live.

The directors involved include James Wan (Saw), David Slade (30 Days of Night), James Gunn (Slither), Lucky McKee (May), Andrew Douglas (The Amityville Horror) and Marcus Nispel (The Texas Chainsaw Massacre). They'll provide films running less than 10 minutes that will debut this fall worldwide in HD with the launch of the new Xbox Live Experience user interface.

SDG CEO Peter Safran, producer of the Xbox short film series, said the project gives the directors the chance to prove their skill and creativity outside of the horror genre.

"Almost every director we approached wanted to do this to show their comedic vision," he said. "Most of these guys know the Xbox demographic are also big fans of horror and the supernatural and realized this was the platform where they should be."

Xbox Live has proven to be a solid distribution platform for licensed movies and TV shows. With this deal, Microsoft looks to position it as a vehicle for original content as well.

"We really wanted to focus on bite-size entertainment pieces, under 10-minute short film pilots that Xbox Live users could jump on and enjoy before they go off and play 'Gears of War 2,'" said Scott Nocas, group product manager of Xbox Live programming.
Post a Comment
Asterisk (*) is a required field.
* Author:
* Comment:
 

Other Nontraditional News

x

Fox Soccer Crafts Show for Bass Ale

August 29, 2008

NEW YORK FSC's soccer highlights show Super Sunday Plus, which is set in an English pub, was crafted as a branded entertainment vehicle for Bass Ale. Read Full Article



Our ProductsOur Products

ADWEEK STRATEGY

Easy, quick, and unique access to the best and biggest ideas in the fast-growing non-traditional marketing space with case studies, best practices and proprietary research.

SUBSCRIBE

Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.

More VideosVideo



From print to online advertising trends, advertising professionals can read all about the latest advertising news at Adweek. Keep on top of the latest happenings in the advertising world, from online video advertising to the latest funny TV commercials. Check out our community and advertiser forums to discover and network with other advertiser and marketing professionals. Adweek provides advertisers with daily TV news and weekly ad industry editorials on a complete array of subjects. Use our advertising agency directory to find a career opportunity or to research an ad agency to fit your companies advertising and marketing needs. Explore Adweek everyday, or sign up for our Adverting Newsletter to get the latest ad industry news on demand!

Adweek Advertising Home | Advertising Industry News | Creative TV Advertising | Advertising Industry Community | Video Advertising | Advertising Data Center | Advertising Special Reports | Advertising Careers | Advertising Products | Advertising About Us | Advertising Business Statements | Advertising Contact Us | Advertising Opportunities | Ad Licensing | Advertiser FAQ | Advertising Magazine Subscriptions | Advertising News RSS | Online Ad Site Map | Mobile

© 2008 Nielsen Business Media, Inc. All rights reserved. Terms of Use  |   Privacy Policy