|
News > Media
Kohler's Global Media in PlayFeb 4, 2008 LOS ANGELES Kohler is conducting a global media review, according to sources. Select Resources International, Santa Monica, Calif., is leading the search, per sources. The review is currently in the long-list stage with a decision expected by April. Publicis Groupe's Starcom Mediavest, Chicago, has handled media on the U.S. portion of the business. That office could not be immediately reached, and the client and SRI did not return calls. Kohler intends to consolidate the entire global media business as it pursues world economies in the midst of building booms, per sources. Creative, handled by Omnicom's GSD&M Idea City, Austin, Tex., is not in play. GSD&M runs its own media division, but will not pursue the media, according to sources. The client in Kohler, Wisc., spends about $60 million annually in domestic measured media, per Nielsen Monitor-Plus. Global spending was not immediately available. Kohler's Global Media in PlayFeb 4, 2008
LOS ANGELES Kohler is conducting a global media review, according to sources.
Select Resources International, Santa Monica, Calif., is leading the search, per sources. The review is currently in the long-list stage with a decision expected by April. Publicis Groupe's Starcom Mediavest, Chicago, has handled media on the U.S. portion of the business. That office could not be immediately reached, and the client and SRI did not return calls. Kohler intends to consolidate the entire global media business as it pursues world economies in the midst of building booms, per sources. Creative, handled by Omnicom's GSD&M Idea City, Austin, Tex., is not in play. GSD&M runs its own media division, but will not pursue the media, according to sources. The client in Kohler, Wisc., spends about $60 million annually in domestic measured media, per Nielsen Monitor-Plus. Global spending was not immediately available.
Other Media News
|
|||||||||||||
Save
E-mail
Print
Most Popular
RSS
Reprints
ADWEEK STRATEGY
Easy, quick, and unique access to the best and biggest ideas in the fast-growing non-traditional marketing space with case studies, best practices and proprietary research.
|
SUBSCRIBE
Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.
|
ADVERTISEMENT
Digital
WPP Sets Up Digital Production Arm
August 28, 2008
NEW YORK WPP is setting up an offshore digital production arm called Deliver as a shared resource to build Web assets for its agencies. Ex-Digitas exec Neal Prescott (shown) leads the effort. Read Full Article
ADVERTISEMENT
Community
The Real Digital Revolution
The real digital revolution has nothing to do with advertising or marketing. In fact, it's the mortal enemy of both.
Read Full ArticleMore Guest ColumnistsIs the Nation's Richest Market Virtually Ignored?
The advertising business seems to be way out of touch with one of the fastest growing and certainly the richest market of all: 65-plus.
Read Full ArticleMore Guest ColumnistsCHIEF MARKETING OFFICERS SUMMIT
A best practices and networking event for global marketing executives.
September 04, 2008 - September 05, 2008
Westin Hotel, San Francisco
At The Roundtable
AdweekMedia's At The Roundtable is a dynamic business networking and collaboration tool for media, marketing and advertising experts and enthusiasts.