-By Shahnaz Mahmud

NEW YORK Endemol USA and video entertainment site Metacafe have partnered to produce Buzzed, an online after-hours game show. The interactive series focuses on bar and nightclub goers answering a series of trivia questions as they depart popular establishments nationwide.

Endemol produced the show, while Metacafe contributes its community and publishing platform.

The partners are also developing sponsorships with brands interested in creating short-form video entertainment to promote the show and build engagement. Packages include product integration and prize opportunities in addition to standard video and interactive ad units.

"[This] is an exciting time for the industry overall, as advertisers are now able to become directly involved in this new wave of interactive programming. We look forward to producing many more brand-friendly shows this year," said Jon Vlassopulos, evp, digital media and branded entertainment, at Endemol.

"More people are turning to the Internet for entertainment, enjoying a 'media snack' whenever and wherever they're in the mood for a break," added Erick Hachenburg, CEO of Metacafe. "Buzzed is a great example of original short-form video content that puts the power of the Internet to good use. It's interactive, engaging and entertaining," he said.

Slated to launch this spring, Buzzed is now in pre-production in cities including New York, Chicago, Miami, Boston and San Francisco. 
 
Metacafe will have exclusive rights to distribute the content.