News > Media
Share on LinkedInSaveE-mailPrintMost PopularRSSReprints

SAG's Rosenberg Proposes Debate

AFTRA calls suggestion 'disingenuous'

June 17, 2008

- Leslie Simmons, The Hollywood Reporter


LOS ANGELES The presidential candidates aren't the only ones looking for a debate.

On Monday, Screen Actors Guild president Alan Rosenberg, citing the spread of misinformation, proposed that SAG and American Federation of Television and Radio Artists hold an official debate on the issues involving AFTRA's newly brokered prime-time TV contract with the Alliance of Motion Picture & Television Producers.

AFTRA declined the invite, calling it "disingenuous" and urging SAG to concentrate on its own negotiations.

AFTRA and SAG have been locking horns over the latter's tentative agreement with the AMPTP, which was reached May 28.

An actors strike could cripple the television and film industries and have broad ramifications for advertisers.

Prior to negotiations with the studios, AFTRA suspended its joint bargaining agreement with SAG to negotiate its own prime-time TV contract. Since then, it's been a war of words between the two performers' unions, which kicked up a notch after AFTRA brokered its deal with the AMPTP.

AFTRA's national board has voted to send the new contract to members for ratification and expects the results by July 7.

SAG and AFTRA share 44,000 members, and SAG has been urging those members to vote down the AFTRA contract. SAG's national executive committee voted 13-10 to launch a campaign -- which is estimated to cost $75,000-150,000 -- against the AFTRA contract. SAG has held a rally and sent letters to members urging a no vote on the deal.

AFTRA in the meantime has started its own campaign. On Monday, it sent members a detailed e-mail about its deal.

For example, SAG claims that AFTRA achieved no significant gains for middle-class actors and can get better.

But AFTRA counters that it closed a deal that included a 10 percent increase in pay for all categories, a 13 percent increase in major role minimums and restored health and retirement coverage for warmup performers that it says was lost when it synchronized its prime time contract with SAG's TV agreement in 2005. Rosenberg proposed the debate in a letter hand-delivered to AFTRA's Los Angeles office and addressed to the union's president Roberta Reardon. He said the point of the debate would be to clear up conflicting information SAG and AFTRA members are receiving about the tentative agreement and its impact on SAG's current negotiations with the AMPTP.

Rosenberg's proposal comes on the heels of a statement issued Thursday by the AMPTP that took a jab at the public rallies and town hall meetings the union has held since negotiations began.

The AMPTP said the "sideshows" are distractions from the talks and often take place at times when both sides should be negotiating.

SAG's 13-member negotiating committee issued a statement Friday indicating that it is committed to the bargaining process. The message cited six priorities it was focusing on, including significant increases for middle-class actors, increases in pension and health contributions, increase in DVD residuals, protections from product integration, preserving force majeure protections and issues regarding new media, including clip consent, jurisdiction over new-media productions and residuals for all original new-media productions.


SAG's Rosenberg Proposes Debate

AFTRA calls suggestion 'disingenuous'

June 17, 2008

- Leslie Simmons, The Hollywood Reporter


LOS ANGELES The presidential candidates aren't the only ones looking for a debate.

On Monday, Screen Actors Guild president Alan Rosenberg, citing the spread of misinformation, proposed that SAG and American Federation of Television and Radio Artists hold an official debate on the issues involving AFTRA's newly brokered prime-time TV contract with the Alliance of Motion Picture & Television Producers.

AFTRA declined the invite, calling it "disingenuous" and urging SAG to concentrate on its own negotiations.

AFTRA and SAG have been locking horns over the latter's tentative agreement with the AMPTP, which was reached May 28.

An actors strike could cripple the television and film industries and have broad ramifications for advertisers.

Prior to negotiations with the studios, AFTRA suspended its joint bargaining agreement with SAG to negotiate its own prime-time TV contract. Since then, it's been a war of words between the two performers' unions, which kicked up a notch after AFTRA brokered its deal with the AMPTP.

AFTRA's national board has voted to send the new contract to members for ratification and expects the results by July 7.

SAG and AFTRA share 44,000 members, and SAG has been urging those members to vote down the AFTRA contract. SAG's national executive committee voted 13-10 to launch a campaign -- which is estimated to cost $75,000-150,000 -- against the AFTRA contract. SAG has held a rally and sent letters to members urging a no vote on the deal.

AFTRA in the meantime has started its own campaign. On Monday, it sent members a detailed e-mail about its deal.

For example, SAG claims that AFTRA achieved no significant gains for middle-class actors and can get better.

But AFTRA counters that it closed a deal that included a 10 percent increase in pay for all categories, a 13 percent increase in major role minimums and restored health and retirement coverage for warmup performers that it says was lost when it synchronized its prime time contract with SAG's TV agreement in 2005. Rosenberg proposed the debate in a letter hand-delivered to AFTRA's Los Angeles office and addressed to the union's president Roberta Reardon. He said the point of the debate would be to clear up conflicting information SAG and AFTRA members are receiving about the tentative agreement and its impact on SAG's current negotiations with the AMPTP.

Rosenberg's proposal comes on the heels of a statement issued Thursday by the AMPTP that took a jab at the public rallies and town hall meetings the union has held since negotiations began.

The AMPTP said the "sideshows" are distractions from the talks and often take place at times when both sides should be negotiating.

SAG's 13-member negotiating committee issued a statement Friday indicating that it is committed to the bargaining process. The message cited six priorities it was focusing on, including significant increases for middle-class actors, increases in pension and health contributions, increase in DVD residuals, protections from product integration, preserving force majeure protections and issues regarding new media, including clip consent, jurisdiction over new-media productions and residuals for all original new-media productions.
Post a Comment
Asterisk (*) is a required field.
* Author:
* Comment:
 
The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Attacks of a personal nature and comments that are otherwise inappropriate may be removed.

Other Media News

fireworks

TV Ad Market Still Refuses to Budge

July 05, 2009

TV ad sales execs looked forward to July 4th fireworks, pyrotechnics in short supply in this year's upfront market. Read Full Article



Our ProductsOur Products

ADWEEK DAILY UPDATE

Receive a comprehensive roundup of the biggest stories of the day.

SUBSCRIBE

Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.


ADWEEK POLL



From print to online advertising trends, advertising professionals can read all about the latest advertising news at Adweek. Keep on top of the latest happenings in the advertising world, from online video advertising to the latest funny TV commercials. Check out our community and advertiser forums to discover and network with other advertiser and marketing professionals. Adweek provides advertisers with daily TV news and weekly ad industry editorials on a complete array of subjects. Use our advertising agency directory to find a career opportunity or to research an ad agency to fit your companies advertising and marketing needs. Explore Adweek everyday, or sign up for our Adverting Newsletter to get the latest ad industry news on demand!

Adweek Advertising Home | Advertising Industry News | Creative TV Advertising | Advertising Industry Community | Video Advertising | Advertising Data Center | Advertising Special Reports | Advertising Careers | Advertising Products | Advertising About Us | Advertising Business Statements | Advertising Contact Us | Advertising Opportunities | Ad Licensing | Advertiser FAQ | Advertising Magazine Subscriptions | Advertising News RSS | Online Ad Site Map | Mobile

© 2008 Nielsen Business Media, Inc. All rights reserved. Terms of Use  |   Privacy Policy