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News > Media
'90210' Debut Sets CW Ratings RecordsPTC complaints built anticipation in advance of series' launchSept 3, 2008  '90210,' for its first week at least, lives up to the hype. The two-hour telecast also averaged a 4.3/12 among women 18-34 and a 3.6.9 among women 18-49. The show premiere helped the network win the night for all networks in all key demos, albeit against mainly competitive repeats. The ratings numbers among women 18-34 and adults 18-34 and 18-40 were the highest for a show premiere in the network's history, and the 18-49 rating matched the highest rating ever for a CW show in that demo. 90210 received lots of advance publicity owing to its initial refusal to allow advertisers to screen its opening episode. That led to a protest by the Parents Television Council -- and headlines in mainstream and entertainment media in the run-up to the launch of the show. 90210's successful debut comes one night after a solid premiere of second-year drama Gossip Girl. '90210' Debut Sets CW Ratings RecordsPTC complaints built anticipation in advance of series' launchSept 3, 2008 '90210,' for its first week at least, lives up to the hype. The two-hour telecast also averaged a 4.3/12 among women 18-34 and a 3.6.9 among women 18-49. The show premiere helped the network win the night for all networks in all key demos, albeit against mainly competitive repeats. The ratings numbers among women 18-34 and adults 18-34 and 18-40 were the highest for a show premiere in the network's history, and the 18-49 rating matched the highest rating ever for a CW show in that demo. 90210 received lots of advance publicity owing to its initial refusal to allow advertisers to screen its opening episode. That led to a protest by the Parents Television Council -- and headlines in mainstream and entertainment media in the run-up to the launch of the show. 90210's successful debut comes one night after a solid premiere of second-year drama Gossip Girl.
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