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News > Media
CBS Preps User-Controlled RadioListeners can control playlists -- and vote to have songs they dislike instantly pulled from the airJune 18, 2009 NEW YORK The Web and traditional radio have finally converged. CBS Radio will debut on June 28 the industry's first 100 percent user-controlled, on-air radio program using a new social Web service called Jelli. Every Sunday between 10 p.m. and midnight on KITS-FM (LIVE 105) in San Francisco, listeners will take over the airwaves. A far cry from the days of phone-in requests, Jelli gives listeners complete control, just as if they were in the station studio. Using Web-based, real-time voting and other features, listeners create the playlist, determining what is broadcast over the airwaves seconds before it plays. The community can even vote to pull a song off the air instantly. The user-controlled program will also be available on the Jelli Web site, which went live yesterday. "The real-time Web represents a huge opportunity to engage with both online and traditional media audiences," said Michael Marquez, evp of strategy and corporate development at CBS Interactive. "Jelli is creating a bridge between digital and traditional broadcast experiences, creating something completely new and fun." Launched this year, Jelli is based in San Mateo, Calif. Nielsen Business Media CBS Preps User-Controlled RadioListeners can control playlists -- and vote to have songs they dislike instantly pulled from the airJune 18, 2009
NEW YORK The Web and traditional radio have finally converged. CBS Radio will debut on June 28 the industry's first 100 percent user-controlled, on-air radio program using a new social Web service called Jelli. Every Sunday between 10 p.m. and midnight on KITS-FM (LIVE 105) in San Francisco, listeners will take over the airwaves.
A far cry from the days of phone-in requests, Jelli gives listeners complete control, just as if they were in the station studio. Using Web-based, real-time voting and other features, listeners create the playlist, determining what is broadcast over the airwaves seconds before it plays. The community can even vote to pull a song off the air instantly. The user-controlled program will also be available on the Jelli Web site, which went live yesterday. "The real-time Web represents a huge opportunity to engage with both online and traditional media audiences," said Michael Marquez, evp of strategy and corporate development at CBS Interactive. "Jelli is creating a bridge between digital and traditional broadcast experiences, creating something completely new and fun." Launched this year, Jelli is based in San Mateo, Calif. Nielsen Business Media
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