News > Media
SaveE-mailPrintMost PopularRSSReprints

DVR Viewers Boost ABC, CBS

Oct 14, 2008

- John Consoli, Mediaweek


adweek/photos/stylus/25535-TV.jpg
NEW YORK Six CBS and four ABC prime-time shows added more than 1 million viewers each during premiere week (Sept. 22-28), when seven-day DVR viewing was factored in, according to Nielsen Media Research live-plus-seven-day ratings data.

CBS had the most shows gaining 1 million or more viewers of any network, but the show gaining the largest number of viewers with DVR viewing included was ABC's Grey's Anatomy, which added 2.7 million to its total, boosting viewership from 18.5 live plus same day to 21.2 million for seven-day viewing.

The data show that CBS shows CSI: Miami gained 1.47 million viewers, boosting its premiere week total to 18.76 million; NCIS gaining 1.35 million to 19.3 million; Without a Trace gaining 1.16 million to 12.49 million; freshman drama The Mentalist gaining 1.15 million viewers to 16.79 million; Criminal Minds gaining 1.07 million to 18.12 million; and sitcom Two and a Half Men gaining 1.05 million to 15.96 million.

Overall for premiere week, CBS averaged 670,000 more viewers per night watching via seven-day DVR, boosting its viewership total 6 percent to an average 11.94 million per night.

ABC's Desperate Housewives and Boston Legal each gained 1.2 million viewers when seven-day DVR viewing was included, while Brothers & Sisters added 1 million.

Grey's Anatomy added a sizable 18 percent of viewers among the 18-49 demo, boosting its rating to an 8.7, while Boston Legal added 13 percent to its rating to a 2.7; ABC's Ugly Betty boosted its rating 12 percent when seven-day viewing was added to a 3.7; while Brothers & Sisters boosted its rating by 11 percent to a 5.1.

CSI: Miami added 6 percent more 18-49 demo viewers, boosting its rating to a 5.8; while NCIS, The Mentalist and Criminal Minds each boosted its 18-49 ratings by 5 percent to a 4.1, 4.0 and 5.2, respectively.


DVR Viewers Boost ABC, CBS

Oct 14, 2008

- John Consoli, Mediaweek


adweek/photos/stylus/25535-TV.jpg

NEW YORK Six CBS and four ABC prime-time shows added more than 1 million viewers each during premiere week (Sept. 22-28), when seven-day DVR viewing was factored in, according to Nielsen Media Research live-plus-seven-day ratings data.

CBS had the most shows gaining 1 million or more viewers of any network, but the show gaining the largest number of viewers with DVR viewing included was ABC's Grey's Anatomy, which added 2.7 million to its total, boosting viewership from 18.5 live plus same day to 21.2 million for seven-day viewing.

The data show that CBS shows CSI: Miami gained 1.47 million viewers, boosting its premiere week total to 18.76 million; NCIS gaining 1.35 million to 19.3 million; Without a Trace gaining 1.16 million to 12.49 million; freshman drama The Mentalist gaining 1.15 million viewers to 16.79 million; Criminal Minds gaining 1.07 million to 18.12 million; and sitcom Two and a Half Men gaining 1.05 million to 15.96 million.

Overall for premiere week, CBS averaged 670,000 more viewers per night watching via seven-day DVR, boosting its viewership total 6 percent to an average 11.94 million per night.

ABC's Desperate Housewives and Boston Legal each gained 1.2 million viewers when seven-day DVR viewing was included, while Brothers & Sisters added 1 million.

Grey's Anatomy added a sizable 18 percent of viewers among the 18-49 demo, boosting its rating to an 8.7, while Boston Legal added 13 percent to its rating to a 2.7; ABC's Ugly Betty boosted its rating 12 percent when seven-day viewing was added to a 3.7; while Brothers & Sisters boosted its rating by 11 percent to a 5.1.

CSI: Miami added 6 percent more 18-49 demo viewers, boosting its rating to a 5.8; while NCIS, The Mentalist and Criminal Minds each boosted its 18-49 ratings by 5 percent to a 4.1, 4.0 and 5.2, respectively.
Post a Comment
Asterisk (*) is a required field.
* Author:
* Comment:
 
The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Attacks of a personal nature and comments that are otherwise inappropriate may be removed.

Other Media News

new

Hollywood Slow to Embrace New Media

November 06, 2009

Hollywood seems stuck in first gear when it comes to the race to embrace the Digital Revolution. After more than a decade of dithering over how to release film and TV content over the Internet and other new-media platforms -- and how aggressively to do so -- the industry remains tentative in its approach to digital distribution. The brave few continue to pop up with bright ideas they hope will capture public fancy and studio support. Read Full Article



Our ProductsOur Products

ADWEEK DAILY UPDATE

Receive a comprehensive roundup of the biggest stories of the day.

SUBSCRIBE

Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.


ADWEEK POLL



Adweek Advertising Home | Advertising Industry News | Creative TV Advertising | Advertising Industry Community | Video Advertising | Advertising Data Center | Advertising Special Reports | Advertising Careers | Advertising Products | Advertising About Us | Advertising Business Statements | Advertising Contact Us | Advertising Opportunities | Ad Licensing | Advertiser FAQ | Advertising Magazine Subscriptions | Advertising News RSS | Online Ad Site Map | Mobile

© 2009 Nielsen Business Media, Inc. All rights reserved. Terms of Use  |   Privacy Policy