An Inside Look at Acura

March 16, 2010

Acura's latest high-profile campaign offers glimpses of the mechanical soul that drives its machines. Tagged "The most innovative thinking you'll find, you'll find in an Acura," the work is an ambitious grab for sales at a time when luxury brands are wheezing under a lingering recession and competitors like BMW and Mercedes-Benz keep a firm lock on the performance car segment. A strict focus on literal nuts-and-bolts components represents a new tack. Read Full Article