News >
SaveE-mailPrintMost PopularRSSReprints

Bebo Segues to 'Originals'

Social network plans at least six productions in '09

Oct 17, 2008

- Georg Szalai, The Hollywood Reporter


NEW YORK Bebo, the social networking site that is part of Time Warner's AOL unit, plans a minimum of six original productions for 2009 under a newly created program banner dubbed "Bebo Originals."

The move makes Bebo's programming efforts more similar to that of TV networks that commission, schedule and promote shows.

Building on the success of original short-form series "KateModern" and "Sofia's Diary," Bebo said it would branch out from the drama category to add entertainment, reality and comedy content.

In line with the TV network model, the social network said it would "give all new shows an opportunity to perform on Bebo without competition, as well as offering them promotional support across the network."


Bebo Segues to 'Originals'

Social network plans at least six productions in '09

Oct 17, 2008

- Georg Szalai, The Hollywood Reporter


NEW YORK Bebo, the social networking site that is part of Time Warner's AOL unit, plans a minimum of six original productions for 2009 under a newly created program banner dubbed "Bebo Originals."

The move makes Bebo's programming efforts more similar to that of TV networks that commission, schedule and promote shows.

Building on the success of original short-form series "KateModern" and "Sofia's Diary," Bebo said it would branch out from the drama category to add entertainment, reality and comedy content.

In line with the TV network model, the social network said it would "give all new shows an opportunity to perform on Bebo without competition, as well as offering them promotional support across the network."


Our ProductsOur Products

ADWEEK DAILY UPDATE

Receive a comprehensive roundup of the biggest stories of the day.

BREAKING NEWS ALERTS

Sign up to be the first to hear about the biggest breaking news stories.

SUBSCRIBE

Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.

More VideosVideo





Adweek Advertising Home | Advertising Industry News | Creative TV Advertising | Advertising Industry Community | Video Advertising | Advertising Data Center | Advertising Special Reports | Advertising Careers | Advertising Products | Advertising About Us | Advertising Business Statements | Advertising Contact Us | Advertising Opportunities | Ad Licensing | Advertiser FAQ | Advertising Magazine Subscriptions | Subscriber FAQs | Advertising News RSS | Online Ad Site Map | Mobile

© 2009 Nielsen Business Media, Inc. All rights reserved. Terms of Use  |   Privacy Policy