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TiVo, Best Buy Forge Marketing PactJuly 9, 2009  As part of the strategic alliance, Best Buy will increase its marketing and merchandising of TiVo's DVR. The two will also work together to exploit TiVo's full suite of interface solutions as a marketing vehicle for Best Buy's consumer electronics line. Financial details of the arrangement were not disclosed. The deal could help TiVo boost its subscriber count which stood at 3.2 million as of April. Best Buy is eyeing TiVo as a way to open up a new dialog with its customers at a time when retailers are facing fierce competition from the likes of big box retailers such as Walmart. Nielsen Business Media TiVo, Best Buy Forge Marketing PactJuly 9, 2009
As part of the strategic alliance, Best Buy will increase its marketing and merchandising of TiVo's DVR. The two will also work together to exploit TiVo's full suite of interface solutions as a marketing vehicle for Best Buy's consumer electronics line. Financial details of the arrangement were not disclosed. The deal could help TiVo boost its subscriber count which stood at 3.2 million as of April. Best Buy is eyeing TiVo as a way to open up a new dialog with its customers at a time when retailers are facing fierce competition from the likes of big box retailers such as Walmart. Nielsen Business Media
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