|
News >
RoomPlace Picks ZimmermanAug 27, 2008 BOSTON Once again leveraging its retail expertise, Zimmerman Advertising said it has been hired by The RoomPlace for integrated advertising chores. Spending is expected to be $10 million. Headquartered in Lombard, Ill., the client, which sells affordable home furnishings, operates 22 stores in Illinois and Indiana. The chain was launched in 1912 and operated as a single storefront in Chicago until 1985. "With the housing crunch dramatically affecting home furnishing sales, the sector is facing great challenge," said Jordan Zimmerman, agency founder and chairman. "It is the companies like The RoomPlace that power up and prepare to navigate the rough waters that end up getting the payoff." Addd Bruce Berman, client CEO: "We liked the people, we respect the agency's accomplishments, and we think adding Zimmerman to our strong team will help support our continued growth strategy." The last big score for Fort Lauderdale, Fla.-based Zimmerman was the Pep Boys account in March. RoomPlace Picks ZimmermanAug 27, 2008
BOSTON Once again leveraging its retail expertise, Zimmerman Advertising said it has been hired by The RoomPlace for integrated advertising chores. Spending is expected to be $10 million.
Headquartered in Lombard, Ill., the client, which sells affordable home furnishings, operates 22 stores in Illinois and Indiana. The chain was launched in 1912 and operated as a single storefront in Chicago until 1985. "With the housing crunch dramatically affecting home furnishing sales, the sector is facing great challenge," said Jordan Zimmerman, agency founder and chairman. "It is the companies like The RoomPlace that power up and prepare to navigate the rough waters that end up getting the payoff." Addd Bruce Berman, client CEO: "We liked the people, we respect the agency's accomplishments, and we think adding Zimmerman to our strong team will help support our continued growth strategy." The last big score for Fort Lauderdale, Fla.-based Zimmerman was the Pep Boys account in March.
|
Save
E-mail
Print
Most Popular
RSS
Reprints
Share on LinkedIn
ADWEEK'S NIGHTLY NEWS
Receive a comprehensive roundup of the biggest stories of the day.
|
BREAKING NEWS ALERTS
Sign up to be the first to hear about the biggest breaking news stories.
|
SUBSCRIBE
Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.
|
Video
ADVERTISEMENT
Creative
Crispin, Plum TV Intro 'Mr. Internet'
November 20, 2008
NEW YORK Crispin Porter + Bogusky and Plum TV are launching their first co-production over Thanksgiving Day weekend, Mr. Internet, a 30-minute show hosted by vp, group creative director Dave Schiff (shown). Read Full Article
ADVERTISEMENT
Community
Adweek's 30th: A Note From the Publisher/Editorial Director
I've worked at Adweek for 17 of its 30 years. During that time, we've witnessed, documented and marveled at all the radical changes that have taken place in the industry we cover. By necessity, the process of crafting an anniversary issue involves a journey through the past.
Read Full ArticleMore Alison Fahey
Academia Meets Social Marketing
Marketing has always had an uneasy relationship with academia. However, with the rise of social media and its transformative impact on digital marketing, there's a new imperative to look towards academia -- to understand how people form networks, influence each other and organize into online communities.
Read Full ArticleMore Guest ColumnistsONLINE COPYWRITING SEMINAR
The San Diego Advertising Club and Shannon Carreiro, communications manager at Interactivate, will present best practices for e-mail and Web sites and writing tips to improve search engine optimization and pay-per-click.
November 21, 2008 - November 21, 2008
National University, San Diego
At The Roundtable
AdweekMedia's At The Roundtable is a dynamic business networking and collaboration tool for media, marketing and advertising experts and enthusiasts.