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News > Digital
College Crowd Loves Its Gadgets, per eMarketerToday's students have been wired their entire lives; they are the first true digital demographicOct 1, 2008  Another study reflects the high level of ownership of consumer electronics among this group. Nearly 100 percent own mobile phones, 80 percent own a laptop computer and 34.7 percent own a desktop model. That overlap indicates that some students own both. For more information on college students online in particular, or digital demographics in general, contact eMarketer. College Crowd Loves Its Gadgets, per eMarketerToday's students have been wired their entire lives; they are the first true digital demographicOct 1, 2008
Another study reflects the high level of ownership of consumer electronics among this group. Nearly 100 percent own mobile phones, 80 percent own a laptop computer and 34.7 percent own a desktop model. That overlap indicates that some students own both. For more information on college students online in particular, or digital demographics in general, contact eMarketer.
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