- Shahnaz Mahmud

NEW YORK Ringleader Digital, a third-party mobile ad-serving network, has signed an agreement with IAC Advertising Solutions to provide the mobile advertising platform of IAC's range of consumer brands.

Through the deal, brands such as Citysearch, Evite, Match.com and Ticketmaster can extend their digital advertising initiatives into mobile. For instance, Ringleader's platform delivers ads by functionality. This means that advertisers purchasing inventory on mobile sites in the IAC/AS network can send their ads to their entire target demographic on any available mobile network.

Bob Walczak, CEO of Ringleader, referred to the same efficiencies online that determine how successful a campaign was based on the reporting. "This can be the same report [as with online] for rich media and search, so clients will know that their campaigns are effective and are working," he said.

"As the mobile ad market grows and our audience reach extends, we want to make sure our inventory is filled by the right brands and delivered to the right people," added Rich Stalzer, president of IAC/AS.