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EMarketer: Web Video ConundrumClient apprehension equals low ad spending despite popularity of categorySept 17, 2008 ![]() This year, brands will spend just $505 million on online video advertising, and it will take until 2010 until ad spending surpasses the $1 billion mark, eMarketer said. Reasons for the relatively low spend boil down to one central fact: Advertisers are nervous about placing their brand messages near sophomoric or even vulgar video content, and such user-generated clips make up most of what is available online. As television networks and other producers post more professional content online, ad spending should rise. Marketers can also be expected to invest in online standbys like video ad networks and better targeting, which deliver reliable returns on investment, according to eMarketer. EMarketer: Web Video ConundrumClient apprehension equals low ad spending despite popularity of categorySept 17, 2008
This year, brands will spend just $505 million on online video advertising, and it will take until 2010 until ad spending surpasses the $1 billion mark, eMarketer said. Reasons for the relatively low spend boil down to one central fact: Advertisers are nervous about placing their brand messages near sophomoric or even vulgar video content, and such user-generated clips make up most of what is available online. As television networks and other producers post more professional content online, ad spending should rise. Marketers can also be expected to invest in online standbys like video ad networks and better targeting, which deliver reliable returns on investment, according to eMarketer.
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