- Della de Lafuente

NEW YORK ImpreMedia today launched a flagship Web portal that combines the digital properties of the Hispanic media company's daily, weekly and monthly titles into Impre.com, an integrated online network.

The Impre.com network boasts redesigned Web portals that serve ImpreMedia's newspapers and other titles while providing widened coverage of news, entertainment, sports and new channels featuring lifestyle, education and finance content, per a company statement.

An integrated site of its various print and Web properties gives ImpreMedia a nationwide focus that will appeal to marketers looking to reach Latino consumers on a wider scale.

"Advertisers will benefit from the network's broad reach across the Hispanic market," Arturo Duran, CEO, ImpreMedia Digital, said in a statement.

ImpreMedia operates newspapers and other titles in seven of the top 10 U.S. Hispanic markets, including La Opinion in Los Angeles and El Diario La Prensa in New York. The company claims its 17 titles reach 66 percent of the nation's Hispanic population.

Other features of the integrated site include: specialty channels for automotive and classifieds content; video and photo gallery capabilities; sweepstakes offerings; and interactive services such as blogs, user comments sections and a free personal e-mail service expected to go live in the near future.

"With the launch of Impre.com, consumers can enjoy ImpreMedia content in the format of their choice, whether it be video, audio, online or print," said company CEO John Paton.

A cross-navigation tool will allow users to move effortlessly between the anchor portal Impre.com and sites within the network such as ImpreMedia's Vista.com and La Vibra.com.

Some 2 million unique users visit ImpreMedia Web sites each month, according to the company.