- Mike Shields

MSNBC.com is looking to make its robust video library easier for users to share and spread across the Web.

The company is set to unveil a new version of its embeddable video player that would allow users to post and distribute clips on social platforms like Facebook and Twitter or via e-mail -- even when users view that content on sites other than MSNBC.com. Users will also be encouraged to view related clips from MSNBC.com directly within the embeddable player.

Plus, the new player also enables consumers to edit clips and share only the portions that interest them -- such as that key 10 seconds of a big interview on the Today Show, for example.

In the past few years, MSNBC.com has embraced super-syndication more than most, as users are able to embed video clips from the venue on numerous smaller sites and blogs. That strategy has helped push MSNBC.com toward the top of the news category when it comes to Web video. According to comScore, the site generated 150 million total online video streams in October, more than any other news site.

With its new player, MSNBC.com is looking to make it even easier for bloggers and news junkies to post clips. For instance, the new customizable video player lets users adjust its screen to three different sizes, making it simpler to embed within a variety of different site environments.


Nielsen Business Media